5 Great Bonus Email Templates To Copy & Paste

Giving your audience a little something extra is a great way to build a loyal following. We're sharing five different types of bonus email templates you can use, from sharing a free guide to offering a special discount.

Starting with a template makes sending a beautiful, effective email simple, letting you focus on what really matters: creating a valuable bonus for your subscribers.

Tips for Writing Bonus Emails

• Make your subject line the preview. Let your audience know right away that something good is waiting inside. Think “Your freebie is here!” or “A gift for you”—short, sweet, and to the point.
• Get straight to the good stuff. As soon as they open the email, they should see what the bonus is. Skip the long intros and lead with the value you’re providing.
• Show it off. If your bonus is visual, like a guide or a template, include an attractive image. Letting subscribers see the beautiful thing you made for them makes it feel more tangible and exciting.
• Use a clear call to action. A can’t-miss button is key. Use direct, action-oriented text like “Download Your Guide” or “Get My Template” so subscribers know exactly what to do next.

Types of Bonus Email Templates We Will Cover

1. Welcome Bonus Email Template
2. Referral Bonus Email Template
3. Loyalty Bonus Email Template
4. Seasonal Bonus Email Template
5. Milestone Bonus Email Template

5 Bonus Email Templates

1) Welcome Bonus Email Template

<template>

Subject: Welcome! Here’s your [*freebie*]

Hi [*First Name*],

Welcome to the community. We’re happy to have you here. As a thank you for joining, here is the [*free guide/resource*] we promised.

[CTA Button: Download Your Gift]

We hope you enjoy it. You can expect to hear from us again soon with more on [*your topics*].

All the best,

[*Your Name*]

[*Your Position*]

[*Your Company*]

</template>

2) Referral Bonus Email Template

<template>

Subject: Thanks for sharing! Here’s your reward

Hi [*First Name*],

Thanks for referring [*Friend’s Name*] to us. We appreciate you spreading the word about what we do.

To show our gratitude, here is your promised [*referral bonus*].

[CTA Button: Claim Your Reward]

We hope you enjoy it. Thanks again for helping our community grow.

Best,

[*Your Name*]

[*Your Position*]

[*Your Company*]

</template>

3) Loyalty Bonus Email Template

<template>

Subject: A thank you for your loyalty

Hi [*First Name*],

We wanted to take a moment to thank you for your continued support. We truly appreciate having you as a customer.

As a token of our appreciation, here is [*your loyalty bonus*].

[CTA Button: Claim Your Bonus]

Thanks again for being part of our community.

All the best,

[*Your Name*]

[*Your Position*]

[*Your Company*]

</template>

4) Seasonal Bonus Email Template

<template>

Subject: Happy [*Season/Holiday*]! A gift for you

Hi [*First Name*],

Happy [*Season/Holiday*]! To celebrate, we wanted to give you a little something special to mark the occasion.

Here is your [*seasonal bonus*].

[CTA Button: Get Your Seasonal Gift]

We hope this adds a little extra joy to your season.

Cheers,

[*Your Name*]

[*Your Position*]

[*Your Company*]

</template>

5) Milestone Bonus Email Template

<template>

Subject: Happy [*Anniversary/Milestone*]! Here’s a gift for you

Hi [*First Name*],

We’re celebrating a special milestone with you: [*describe the milestone, e.g., your one-year anniversary, your 10th purchase*]. We appreciate you being on this journey with us.

To mark the occasion, we wanted to give you a little something to show our appreciation. Here is your [*milestone bonus*].

[CTA Button: Claim Your Milestone Gift]

Here's to many more milestones together.

All the best,

[*Your Name*]

[*Your Position*]

[*Your Company*]

</template>

What About Using Flodesk?

Now that you have these five bonus email templates, Flodesk provides the tools to bring them to life. We offer intuitive email marketing for small businesses, helping you expand and monetize your email list. Without needing any coding or design skills, you can build, schedule, and automate emails that resonate with your subscribers and support your growth.

Flodesk is built to help both newcomers and seasoned marketers send high-converting emails in a straightforward way. With our easy-to-use email builder, powerful automation features, and thoughtfully designed forms, you have all the components for a successful email marketing strategy, minus the usual complications.

Wrapping Up

These templates provide a solid foundation for showing appreciation and building a loyal audience. Sending a thoughtful bonus is a direct way to strengthen your connection with subscribers.

With Flodesk, you can design and send emails that reflect your brand's quality and care. Sign up to start creating.