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Blog Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for blogs that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design choices before crafting your own blog emails.

What should go into Blog emails?

A good Blog email is visually appealing and packed with engaging content that resonates with readers. It should have a clear call-to-action, personalized elements, and a compelling subject line to capture attention immediately.

  • Compelling Subject Line: Use phrases like "Don't Miss Out on Our Latest Post!" or "Discover the Secrets to [Topic]".
  • Engaging Introduction: Start with a friendly greeting and a hook, such as "Hey there! We've got something exciting for you today."
  • Visual Appeal: Incorporate high-quality images, clean layouts, and consistent branding to make the email aesthetically pleasing.
  • Personalization: Address the reader by their first name and tailor content to their interests, like "Hi [Name], we thought you'd love this post on [Topic]."
  • Clear Call-to-Action: Include buttons or links with action-oriented text like "Read More" or "Join the Conversation."
  • Concise Content: Keep the email brief and to the point, focusing on the main highlights of the blog post.

Let's jump into it and explore 10 email examples of good Blog emails!

10 Blog Email Examples

1) The New York Times

The New York Times

The New York Times is a renowned publication known for its comprehensive news coverage and insightful journalism. The email titled "Enjoy The Times more often" is a good Blog email because it effectively captures attention with a compelling subject line and maintains visual appeal through clean design and high-quality images, making it an exemplary model for engaging readers.

2) New York Magazine

New York Magazine

New York Magazine's email titled "Introducing Our New App" is a good Blog email because it effectively announces a significant update that is likely to interest its audience. The email is well-structured, providing clear information about the new app and including social media sharing options to enhance engagement and reach.

3) The Infatuation

The Infatuation

The Infatuation's email titled "So, You Like To Eat At Restaurants" is a good example of a blog email because it directly addresses the recipient's interests and uses an engaging subject line to capture attention. The email's content is tailored to food enthusiasts, making it highly relevant and likely to encourage readers to explore more.

4) Bloomreach

Bloomreach

Bloomreach's email titled "Turn Your BFCM Shoppers into Loyal Customers" stands out as a Blog email because it effectively leverages the post-purchase period to engage customers and encourage loyalty. The email's clear and actionable content, combined with a visually appealing design, makes it a compelling example of how to maintain customer interest beyond the initial sale.

5) Musicbed

Musicbed

Musicbed is a company that provides music licensing services, offering a curated selection of music for filmmakers and creatives to use in their projects. The email titled "Kiril Dobrev's secret recipe for unforgettable stories" is effective because it promises valuable content by highlighting insider tips for storytelling, which can intrigue and engage the recipient, making it likely to capture their interest and encourage them to open and read the email.

6) Bubble

Bubble

Bubble's email titled "🤝 No-code people agree: outcomes over inputs" is a good Blog email because it captures the essence of the no-code movement by emphasizing results, which resonates well with its target audience. The email's clear and concise messaging, combined with a compelling subject line, makes it engaging and likely to drive reader interest.

7) Attio

Attio

Attio's email titled "We put 50+ GTM leaders on the Nasdaq board in Times Square. Why?" is effective because it captures attention with a compelling subject line that piques curiosity. The subject line suggests a significant and intriguing event, which is likely to engage recipients and encourage them to read further.

8) Confused.com

Confused.com

Confused.com is a company that provides offers and deals, as evidenced by their Black Friday mobile email campaign. This email is a good example of a Blog email because it captures the audience's interest with a timely and relevant event like Black Friday, and its well-designed layout is likely to engage recipients and drive action.

9) Vogue

Vogue

Vogue's email titled "Il vestito scamiciato come 'salva look', gli integratori per ricominciare e la Luna Nuova di oggi" stands out due to its clean and organized layout, which makes the content easily digestible. The use of clear headings and subheadings, along with a compelling subject line, ensures that readers are immediately drawn in and can navigate the email effortlessly, enhancing overall engagement.

10) Medium

Medium

Medium's email titled "The Math Behind Keras 3 Optimizers: Deep Understanding and Application" by Peng Qian is a great Blog email because it delivers high-quality, informative content that appeals to readers interested in deep, technical subjects. The email's clear and concise presentation of complex topics ensures that it captures the interest of its target audience, making it an effective tool for engagement.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Blog emails that captivate your audience. Its intuitive drag-and-drop interface empowers you to design visually appealing emails without any coding skills, ensuring your content always looks professional and engaging.

What is Flodesk?

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

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Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE