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Top 10 B2B Newsletters for Inspiration

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We've curated a list of 10 B2B newsletters to help inspire you with ideas for your own B2B newsletter. These examples showcase a variety of styles and approaches, providing a rich source of inspiration.

After exploring the list, we'll guide you through designing your own B2B newsletter template in Flodesk. Our step-by-step instructions will make the process simple and enjoyable, empowering you to create a visually appealing and effective newsletter.

What Makes A Good B2B Newsletter

Creating an effective B2B newsletter involves a blend of compelling content and thoughtful design. Here are five key tips to help you craft a standout newsletter:

  • Include Industry Insights: Share the latest trends, research, and expert opinions to keep your audience informed and engaged.
  • Highlight Case Studies: Showcase success stories and real-world applications of your products or services to build credibility and trust.
  • Offer Exclusive Content: Provide subscribers with unique resources, such as whitepapers, eBooks, or early access to new features, to add value to their subscription.
  • Maintain Consistent Branding: Use your company logo, brand colors, and fonts to create a cohesive and professional look that reinforces your brand identity.
  • Optimize for Mobile: Ensure your newsletter is mobile-friendly by using responsive design techniques, so it looks great on any device.

Check out How to Format A Newsletter for more info.

B2B Newsletters We Will Cover

  • CB Insights
  • MarketingProfs
  • B2B Growth Show
  • Content Marketing Institute (CMI)
  • Gartner
  • Ben Evans’ Newsletter
  • eMarketer
  • First Round Review
  • Neil Patel’s Marketing Newsletter
  • SaaStr

Top 10 B2B Newsletters

1) CB Insights

CB Insights

CB Insights is a market intelligence company that provides in-depth research and data on various industries and emerging technologies. Their B2B newsletter is highly regarded, offering valuable insights, trends, and data to over 500,000 readers, making it an essential resource for business professionals.

The content from CB Insights is catered towards business executives, industry analysts, investors, and decision-makers in sectors such as technology, healthcare, financial services, and industrials. These professionals benefit from the detailed reports, market maps, and trend analyses that CB Insights provides, helping them make informed decisions and stay ahead in their fields.

2) MarketingProfs

MarketingProfs

MarketingProfs offers practical marketing insights, lessons, and perspectives through its B2B newsletter. This resource is designed to help marketers improve their skills and knowledge, making it an essential tool for anyone involved in business-to-business marketing.

The content is catered towards marketing professionals, including marketing managers, content marketers, and digital marketers. These individuals benefit from the latest insights and best practices, helping them stay updated and enhance their marketing strategies.

3) B2B Growth Show

B2B Growth Show

The B2B Growth Show is a segment dedicated to providing insights and strategies for businesses looking to leverage podcasting as part of their marketing efforts. This show fits seamlessly into the overall theme of B2B newsletters by offering valuable content that helps businesses grow and enhance their brand through innovative podcasting techniques.

The content is catered towards business professionals and marketers who are keen on utilizing podcasting as a tool for growth. This includes marketing professionals, content creators, business development managers, and brand strategists who are proactive in seeking out effective content marketing tactics.

4) Content Marketing Institute (CMI)

Content Marketing Institute (CMI)

The Content Marketing Institute (CMI) is a pivotal player in the B2B newsletter landscape, offering a wealth of resources to enhance content marketing efforts. As part of Informa PLC, CMI provides education, training, and research to help businesses refine their content strategies and stay competitive.

CMI's content is tailored for marketing professionals, content creators, and business leaders. This includes Chief Marketing Officers, Marketing Managers, and SEO Specialists who seek to elevate their content marketing game through data-driven strategies and continuous learning.

5) Gartner

Gartner

Gartner is a leading research and advisory company that provides insights, advice, and tools to help leaders make informed decisions. Their B2B newsletters offer tailored insights and analysis for various sectors, making them an essential resource for business professionals looking to stay ahead in their industries.

The content is catered towards C-suite executives, IT and tech leaders, and business leaders across various industries. This includes roles such as Chief Information Officers, Chief Financial Officers, and Chief Marketing Officers who benefit from actionable insights and tools to enhance their strategic planning and leadership skills.

6) Ben Evans’ Newsletter

Ben Evans’ Newsletter

Ben Evans’ Newsletter is a weekly email that dives into significant tech developments, offering insights and analysis to nearly 200,000 subscribers. This newsletter fits seamlessly into the B2B landscape by providing valuable industry insights that help professionals stay informed and make better business decisions.

The content is tailored for professionals in the tech, media, and finance sectors, including journalists, entrepreneurs, venture capitalists, and tech executives. These individuals benefit from the in-depth analysis and context provided, helping them stay ahead in their respective fields.

7) eMarketer

eMarketer

eMarketer offers newsletters that deliver the latest news, insights, and data on digital marketing, media, and commerce. These newsletters are essential for B2B professionals looking to stay informed about industry trends, market sizing, and strategy development.

The content is tailored for key decision-makers, marketers, analysts, and strategists across various industries such as advertising, ecommerce, and technology. These professionals benefit from the valuable insights and data that help them make informed decisions and develop effective strategies.

8) First Round Review

First Round Review

First Round Review is a comprehensive resource designed to provide startup founders and early-stage company builders with tactical and practical advice. The B2B newsletter from First Round Review fits seamlessly into the overall theme of B2B newsletters by offering in-depth articles, curated reads, and insights from successful startup leaders, making it an invaluable tool for those looking to grow their businesses.

The content is tailored for startup founders, early-stage entrepreneurs, and startup team members. This includes roles such as CEOs, COOs, CTOs, product managers, and sales leaders who are seeking actionable strategies and real-world experiences to build and scale their companies effectively.

9) Neil Patel’s Marketing Newsletter

Neil Patel’s Marketing Newsletter

Neil Patel’s Marketing Newsletter is a valuable resource in the B2B landscape, offering insights and strategies on digital marketing. It covers a range of topics such as SEO, content marketing, and email marketing, helping businesses enhance their online presence and marketing effectiveness.

The content is tailored for digital marketers, business owners, and entrepreneurs who seek to improve their digital marketing strategies. This includes roles like SEO specialists, content marketers, and social media managers who benefit from practical tips and actionable strategies to boost their marketing efforts.

10) SaaStr

SaaStr

SaaStr is a platform dedicated to helping SaaS companies grow from $0 to $100 million in ARR with less stress and more success. It fits seamlessly into the B2B newsletter landscape by offering valuable content tailored specifically for SaaS businesses, covering topics like AI integration, sales strategies, market trends, and startup advice.

The content is catered towards SaaS professionals, including founders, CEOs, sales leaders, and other key stakeholders. These individuals benefit from the insights and strategies provided, helping them navigate the challenges of growing a SaaS business effectively.

Design your B2B Newsletter in Flodesk!

Flodesk offers a wide range of newsletters and email templates that you can customize to create the perfect B2B newsletter. Here are five steps to get you started:

  1. Sign Up with Flodesk.
  2. Set up your company logo, add your brand colors, and connect your social media accounts.
  3. Find an email template that matches your newsletter's goal and customize it using your logo and brand colors.
  4. Write compelling email copy and add a call-to-action (CTA) to drive your subscribers to take action.
  5. Preview your email on desktop and mobile, create an irresistible subject line, and send yourself a test email before sending it out to your subscribers.

Check out How to Create A Newsletter In 10 Min for more info.

Wrapping Up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Best of all, our simple and affordable pricing means you’ll never pay more as your list grows.

Using Flodesk, you can easily design a B2B newsletter that stands out, just like the top examples we've covered. Our platform allows you to create visually appealing and effective newsletters without any hassle. With Flodesk, you can focus on delivering valuable content to your subscribers while we handle the technical details.

Ready to elevate your B2B newsletter game? Sign up for free at Flodesk and experience the simplicity and power of our email marketing tools. With our affordable and simple pricing, you only pay for what you need, making it easier than ever to grow your business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

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