In this article, you'll find 10 email examples for B2B marketing that have been successfully sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own emails.
A good B2B marketing email is concise and personalized, addressing the recipient's specific needs and offering clear value propositions. It should also include a strong call-to-action, encouraging the recipient to take the next step in the buyer's journey.
Let's jump into it!
8AM Creative is a marketing agency known for its engaging email campaigns, as demonstrated by their email with the subject line "Sorry it took three years to send you this." This email is a good B2B marketing example because its intriguing subject line captures attention and effectively re-engages recipients, showcasing a clever strategy for retention.
Uplers' email effectively addresses a critical pain point for businesses by highlighting that 52% of users will not engage with emails that are not mobile-friendly. This statistic captures the attention of business professionals looking to improve their email marketing strategies, making it a strong B2B marketing email due to its clear, concise message and focus on a significant issue.
TikTok is a social media platform that allows users to create and share short videos, often featuring music, dance, and creative editing. Its email campaign effectively captures the attention of B2B customers by showcasing how businesses can leverage the platform's engaging content to reach a wider audience and enhance their marketing strategies.
Qualified's email, titled "Meet your Marketing and Sales Pipeline Powerhouses," stands out as a B2B marketing email by directly addressing the needs of businesses looking to optimize their sales and marketing strategies. The email effectively introduces powerful tools and solutions that can significantly impact the marketing and sales pipeline, making it highly relevant and appealing to a B2B audience.
Emma, a company specializing in email marketing services, crafted an email titled "2023 Franchises Forecast: Get the latest consumer trends." This email excels by providing valuable insights into consumer trends, making it highly relevant and engaging for businesses looking to stay ahead in the franchise industry.
Commission Junction, a leader in affiliate marketing services, excels in helping businesses boost online sales through strategic affiliate partnerships. Their email titled "Your Affiliate Incrementality Results Are In" is a strong B2B marketing example because it delivers crucial performance insights, enabling businesses to make informed decisions about their affiliate strategies.
Hulu's email, titled "Resources for Developing Video Ad Creative," offers valuable tools and insights for businesses looking to enhance their video advertising strategies. This email is effective for B2B marketing because it directly addresses the needs of businesses by providing actionable resources, making it highly relevant and useful for companies aiming to improve their ad performance.
Weave's email, titled "Rapid Scheduling for Businesses," highlights the company's scheduling tool designed to streamline appointment management for businesses. This email is a strong example of B2B marketing because it directly addresses a common pain point—efficient scheduling—while offering a clear solution that can save time and improve operational efficiency.
DocuSign's email, titled "Are Electronic Signatures Safe for My Business?", effectively captures attention with its bold, straightforward title that addresses a common concern among businesses. The email's clean design, featuring a professional font and well-organized layout, enhances readability and ensures that the key message is easily understood, making it a strong example of effective B2B communication.
Smartpress's email, titled "Summer Marketing: Our Top 5 Print Products for a Sizzling Strategy," showcases their top print products to help businesses enhance their summer marketing campaigns. This email is a great B2B marketing example because it effectively highlights relevant products and provides actionable insights, making it highly valuable for businesses looking to boost their seasonal marketing efforts.
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Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.
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