B2B Marketing Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for B2B Marketing that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective B2B marketing emails.

What should go into B2B Marketing emails?

A good B2B Marketing email is concise and tailored to the recipient's needs, offering clear value and a compelling call to action. It should also include personalized elements and professional design to stand out in a crowded inbox.

• Subject Line: Craft a subject line that grabs attention and hints at the value inside. For example, "Boost Your ROI with Our Latest Tool" or "Unlock Exclusive Insights for Your Business."
• Personalization: Use the recipient's name and company details to make the email feel tailored. Phrases like "Hi [Name], we noticed your company [Company Name] is looking to improve..." can make a big difference.
• Value Proposition: Clearly state what the recipient will gain. Examples include "Discover how our solution can save you 20% on costs" or "Learn the top 5 strategies to enhance your team's productivity."
• Call to Action: Include a strong, clear call to action that directs the recipient on what to do next. Phrases like "Schedule a demo today" or "Download our free eBook" work well.
• Professional Design: Ensure the email is visually appealing with a clean layout, branded colors, and high-quality images. This helps in making the email look credible and engaging.
• Contact Information: Provide easy access to your contact details, making it simple for the recipient to get in touch. Include phrases like "Contact us at [Phone Number]" or "Reply to this email for more information."

Let's jump into it and explore 10 email examples of good B2B Marketing emails!

10 B2B Marketing Email Examples

1) 8AM Creative

8AM Creative is a company known for its innovative and engaging email campaigns. Their email, "Sorry it took three years to send you this," stands out as a good B2B marketing email due to its clear subject line, professional design, and the ability to capture the recipient's attention with a touch of humor and personalization.

2) Uplers

Uplers' email, "52% of your users will not engage if your emails aren't mobile-friendly," is a prime example of effective B2B marketing. Its clear subject line addresses a critical pain point, while the professional design and straightforward message empower users to take immediate action, ensuring their emails are optimized for mobile engagement.

3) TikTok

TikTok's email, "Fischio d'inizio per le tue strategie di marketing nell'estate dello sport," effectively captures attention with its vibrant design and timely subject matter, making it a strong example of B2B marketing. The email's clear message and professional layout empower recipients to leverage TikTok's platform for their marketing strategies, demonstrating the simplicity and aesthetic appeal that can drive engagement and results.

4) Qualified

Qualified's email, "Meet your marketing and sales pipeline powerhouses," stands out as a B2B marketing email due to its clear and compelling subject line, which immediately communicates value. The professional design and straightforward message empower recipients to understand and leverage Qualified's tools effectively, making it a strong example of how simplicity and user-focused content can drive engagement.

5) Emma

Emma is an email marketing platform that helps businesses design, send, and optimize email campaigns. Their email, "2023 Franchises Forecast: Get the latest consumer trends," excels with a clear subject line, professional design, and user-friendly features that empower recipients to engage with the content effectively.

6) Commission Junction

Commission Junction's email, "Your affiliate incrementality results are in," is a standout B2B marketing example due to its clear subject line and professional design. The email empowers users by providing straightforward, actionable insights, making it easy for recipients to understand and engage with the content.

7) Hulu

Hulu's email, "Resources for developing video ad creative," is a prime example of effective B2B marketing. The email's clear subject line and professional design empower recipients by providing valuable resources, making it easy for businesses to enhance their video ad strategies with simplicity and aesthetic appeal.

8) Weave

Weave's email, "Rapid scheduling for businesses," stands out with its clear subject line and professional design, making it easy for recipients to understand the value proposition quickly. The email empowers users by providing straightforward, actionable information, ensuring that businesses can efficiently manage their scheduling needs with simplicity and aesthetic appeal.

9) DocuSign

DocuSign provides electronic signature technology and digital transaction management services, making it easy for businesses to handle contracts and signed documents electronically. The email, "Are electronic signatures safe for my business?", features a clean, professional layout with a clear subject line, easy navigation options, and social sharing buttons, ensuring a user-friendly experience that empowers recipients to engage with the content effectively.

10) Smartpress

Smartpress's email, "Summer Marketing: Our Top 5 Print Products for a Sizzling Strategy," stands out with its clear subject line and professional design, making it easy for recipients to understand the value proposition quickly. The email empowers users by providing straightforward, actionable information, ensuring that businesses can efficiently enhance their marketing strategies with simplicity and aesthetic appeal.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design visually stunning B2B marketing emails that captivate your audience. Our intuitive platform empowers you to create personalized, professional emails with ease, ensuring your message stands out and drives engagement.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning emails that drive results.