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5 Great B2B Email Templates To Copy & Paste

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Connecting with other businesses through email should be straightforward. We’re breaking down five key B2B email templates to help you communicate with confidence.

Using a template provides a clear structure for your message. This saves you from staring at a blank page and lets you focus on what you want to say.

Tips for Writing B2B Emails

  • Lead with their ROI. Business decisions are about the bottom line. Skip the long list of features and get straight to how you can help them save time, make money, or eliminate a specific problem. Frame your solution in terms of their success.
  • Show you did your homework. A little research goes a long way. Reference a recent company milestone, a project they launched, or use language specific to their industry. It proves you see them as a partner, not just another name on a list.
  • Make it easy to scan. Professionals are busy, and no one has time for a wall of text. Use short sentences and paragraphs to make your point. Your reader should be able to grasp the core message in seconds.
  • Have a clear, simple ask. Don't leave them guessing what to do next. Propose a specific, low-commitment next step, like a “15-minute call to explore X.” Make it easy for them to say yes.

Types of B2B Email Templates We Will Cover

  1. Welcome Email Template
  2. Product Launch Email Template
  3. Newsletter Email Template
  4. Event Invitation Email Template
  5. Feedback Request Email Template

5 B2B Email Templates

1) Welcome Email Template

<template>

Subject: Welcome to [Your Company Name]! Here’s how to get started.

Hi [First Name],

Welcome to [Your Company Name]. We’re glad you’re here.

Your account is ready to go. The best way to begin is by [taking a specific first action, e.g., creating your first project or setting up your profile]. This will give you a feel for how our platform helps you [achieve a key benefit].

If you need guidance, our [Help Center or Resource Hub] is full of tutorials and answers to common questions. For any other support, just reply to this email—we’re here to help.

We’re excited to see what you do.

All the best,

[Your Name]

[Your Position]

[Your Company Name]

</template>

2) Product Launch Email Template

<template>

Subject: Introducing [Product/Feature Name]: A new way to [achieve a key benefit].

Hi [First Name],

We’ve been working on something new, and today we’re excited to share it with you. Meet [Product/Feature Name], our latest tool designed to help you [solve a specific problem for your business].

You can now [describe the main action or capability] directly within your account. This means you can [explain the positive outcome, e.g., streamline your workflow or connect with your audience more effectively].

To get started, [provide a clear next step, e.g., head to your dashboard to try it out or watch a quick demo].

We built this to help you grow your business, and we can’t wait to see how you use it.

Best,

[Your Name]

[Your Position]

[Your Company Name]

</template>

3) Newsletter Email Template

<template>

Subject: [Issue Number or Month] News from [Your Company Name]

Hi [First Name],

Here’s your monthly update on what’s new and what’s next. This month, we’re focusing on [main theme or topic].

[Share a key company update, a new blog post, or an industry insight. Keep it concise and link out for more details if needed.]

We also wanted to share a quick tip to help you [achieve a specific goal]: [Provide a short, actionable tip].

For a deeper dive, you can explore our latest guide on [Resource Topic].

We hope these insights are useful. Let us know what you think.

Best,

[Your Name]

[Your Position]

[Your Company Name]

</template>

4) Event Invitation Email Template

<template>

Subject: You’re invited: [Event Name]

Hi [First Name],

We’d like to invite you to [Event Name], an online event where we’ll explore [main topic or goal of the event].

Join us on [Date] at [Time] as we discuss [key takeaway or benefit]. We’ll be joined by [Speaker Name], [Speaker Title], who will share practical insights on [speaker's topic].

This is an opportunity to connect with other professionals and learn how to [achieve a specific outcome].

You can reserve your spot here: [Link to Registration Page]

We hope to see you there.

Best,

[Your Name]

[Your Position]

[Your Company Name]

</template>

5) Feedback Request Email Template

<template>

Subject: Your thoughts on [Product/Feature Name]?

Hi [First Name],

We’re reaching out because your experience with [Product/Feature Name] is important. Your insights help us refine our tools to better support your business.

If you have a moment, we’d appreciate it if you could share your thoughts by [replying to this email or filling out this short survey]. It should only take a few minutes.

Thank you for helping us build a better platform.

Best,

[Your Name]

[Your Position]

[Your Company Name]

</template>

What About Using Flodesk?

Flodesk

Putting these five B2B email templates to work is simple with the right platform. Flodesk offers intuitive email marketing tools for small businesses, helping you grow and monetize your email list. You can create, send, and automate emails that engage your audience and drive revenue, with no need for coding or design skills.

Trusted by thousands of businesses, our platform is built to help both beginners and experts send professional, high-converting emails in a straightforward way. With our intuitive email builder, powerful automations, and clean forms, Flodesk gives you everything you need for effective email marketing—without the complexity.

Wrapping Up

These templates provide a clear framework for your B2B outreach, allowing you to focus on what matters: building relationships and growing your business.

Flodesk gives you the tools to put these strategies into action. Sign up for Flodesk to start sending emails that connect with your audience.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

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