In this article, you'll find 10 email examples for B2B that have been sent to customers from various companies. Reviewing these examples can help you understand effective strategies and avoid common pitfalls when crafting your own B2B emails.
A good B2B email is concise and personalized, addressing the recipient's specific needs and offering clear value. It should also include a compelling call-to-action that encourages further engagement or a response.
Let's jump into it and explore 10 email examples of good B2B emails!
ZenDesk is a company that provides customer service software and support ticketing systems. The email from ZenDesk is a good B2B email because it offers valuable content by allowing recipients to "Unlock sessions for free," which can attract business professionals interested in enhancing their customer service solutions and build trust by showcasing ZenDesk's expertise.
Goody's email titled "A Scorpio’s most-wanted ✨" is a compelling B2B email because it captures attention with a personalized and intriguing subject line. The email likely stands out due to its engaging content and design, making it effective in fostering interest and encouraging further interaction from recipients.
GAF's email introducing the new Timberline® UHDZ™ Shingles is a strong example of effective B2B communication because it clearly and professionally presents a new product, providing essential information that helps businesses make informed decisions about their roofing needs. The well-designed layout enhances engagement and interest, making it easier for recipients to understand the value proposition and consider the product for their projects.
Peloton is a fitness company known for its exercise equipment and subscription-based workout programs. The email stands out as a B2B email because it promotes a collaborative initiative between Peloton and PwC, focusing on employee well-being. This partnership highlights the value of Peloton's services in a corporate setting, aiming to enhance employee health and productivity, which is a key concern for businesses.
The Hershey Company is a well-known American company famous for its chocolate and confectionery products, including the popular REESE’S brand. The email was effective because it leveraged a special occasion, National REESE’S Day, to engage with its audience, using a celebratory subject line with an emoji to attract attention and resonate with REESE’S fans, making it timely and relevant.
Wellhub's email titled "Descubra o que os funcionários realmente querem" is a standout B2B communication because it directly addresses a critical concern for businesses: understanding employee needs. The engaging subject line and behavioral focus make it a compelling read, encouraging recipients to take action and explore how Wellhub can help them better support their workforce.
Appvia is a company that has released an email highlighting the top cloud engineering statistics for 2024. This email is effective for B2B purposes because it provides valuable and relevant information that can help businesses make informed decisions, with a clear and attention-grabbing subject line indicating the content's relevance to professionals in the cloud engineering field.
Garmin is a company that produces a variety of navigation and communication devices, including GPS technology for automotive, aviation, marine, outdoor, and sports activities. The email promoting their new inReach Messenger Plus is a good example of B2B communication because it features clear branding, focuses on a specific product relevant to business customers, and includes a call to action that encourages further engagement.
Beysis's email titled "Which Colour Are You? 🤔" stands out due to its engaging and interactive subject line, which immediately piques curiosity. The email's clean design, featuring a well-chosen font and vibrant color palette, enhances readability and visual appeal, making it an effective piece of B2B communication.
Ahrefs is a company that provides tools for SEO and marketing, including site audits and analytics. The email from Ahrefs is a great B2B email because it offers valuable insights and tools for businesses to improve their online presence, with a subject line that suggests actionable information and features to help businesses optimize their websites, which is crucial for B2B marketing and operations.
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