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Apparel Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Apparel that have been sent to customers from various companies. Seeing these examples can help you understand effective strategies and design elements before creating your own.

What should go into Apparel emails?

A good Apparel email is visually appealing and personalized, featuring high-quality images and tailored recommendations. It should also include clear calls-to-action and exclusive offers to engage and convert customers.

  • Eye-Catching Subject Line: Use phrases like "New Arrivals Just for You!" or "Exclusive Sale - 50% Off Today!" to grab attention immediately.
  • High-Quality Images: Showcase your products with vibrant, professional photos that highlight key features and styles.
  • Personalized Recommendations: Include phrases like "Based on your recent purchases" or "You might also like" to make the email feel tailored to the recipient.
  • Clear Calls-to-Action: Use direct language such as "Shop Now" or "Get Yours Today" to encourage immediate action.
  • Exclusive Offers: Offer special discounts or early access to sales with phrases like "Exclusive for our subscribers" or "Limited Time Offer."
  • Easy Navigation: Ensure your email is easy to navigate with clear sections and links, making it simple for customers to find what they need.

Let's jump into it and explore 10 fantastic examples of Apparel emails that hit all the right notes!

10 Apparel Email Examples

1) Sporty & Rich

Sporty & Rich

Sporty & Rich is a brand that focuses on stylish and comfortable apparel, as indicated by the email subject "In Focus: Terry Sets," which suggests a collection of terry cloth clothing items. This email is a good example of an apparel email because it effectively showcases the product line with high-quality images and clear calls-to-action, making it engaging and visually appealing to the audience.

2) New Balance

New Balance

New Balance's "Welcome to New Balance" email is a prime example of an effective apparel email. It successfully engages new customers with a warm welcome, high-quality visuals, and clear calls-to-action, making it both inviting and easy to navigate.

3) Fjällräven

Fjällräven

Fjällräven's email highlighting the Vidda Pro Trousers is a stellar example of effective apparel marketing. By focusing on a specific product, the email delivers a clear and concise message, showcasing detailed information about the trousers' features and benefits, which helps in engaging and converting potential customers.

4) FLAN Labs

FLAN Labs

FLAN Labs' "SS24 Spicy Summer Sale" email stands out as an apparel email due to its vibrant design and compelling call-to-action. The email effectively captures attention with bold visuals and a clear message, making it easy for recipients to engage with the summer sale offerings.

5) Curly Wolf

Curly Wolf

Curly Wolf's "Welcome - 20% Off Your Order" email is a great example of effective marketing. The company excels by immediately offering a discount to new subscribers, paired with a visually appealing design and clear call-to-action, making it easy for recipients to engage and make a purchase.

6) Speedland

Speedland

Speedland's email titled "The Best Trail Footwear on the Market" showcases their high-performance trail shoes with striking visuals and a compelling message. The email stands out by clearly highlighting the product's unique features and benefits, making it easy for recipients to understand why these shoes are a top choice for trail enthusiasts.

7) Oakley

Oakley

Oakley's "DROP ALERT: Oakley X SATISFY" email is a standout example of effective apparel marketing. The email captures attention with its bold subject line and visually appealing design, making it easy for recipients to engage with the new product drop.

8) COLD CULTURE

COLD CULTURE

COLD CULTURE's email titled "YOUR 10% OFF DISCOUNT AWAITS" is a compelling example of apparel marketing. The email's direct subject line and promotional offer immediately capture attention, while the clear call to action encourages recipients to take advantage of the discount, making it an engaging and visually appealing communication.

9) Rapha

Rapha

Rapha's email titled "Data Print Revisited" stands out with its clean and minimalist design, featuring a bold, sans-serif font that enhances readability. The email's layout is well-structured, with clear sections and high-quality images that effectively showcase the brand's products, making it visually appealing and easy to navigate.

10) Peloton

Peloton

Peloton's email titled "Crush the spring, own the summer" effectively promotes their seasonal apparel line with a compelling subject line that captures the essence of fitness and seasonal change. The email stands out due to its strong visual appeal and clear calls-to-action, making it easy for recipients to engage with the new collection and seasonal offers.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning apparel emails that captivate your audience. Its intuitive drag-and-drop interface and beautiful templates empower you to design visually appealing emails that showcase your products in the best light, ensuring your brand stands out in every inbox.

What is Flodesk?

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE