Activation Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Activation that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective Activation emails.

What should go into Activation emails?

A good Activation email is clear, concise, and designed to guide the user through the initial steps of using a product or service. It should include a strong call-to-action, personalized content, and a welcoming tone to make the user feel valued and supported.

• Subject Line: Capture attention with a subject line that promises value, such as "Get Started with Your New Account" or "Welcome! Let's Set Up Your Profile."
• Greeting: Use a friendly and personalized greeting like "Hi [User's Name]," to make the email feel more personal and engaging.
• Introduction: Briefly introduce the purpose of the email. For example, "We're excited to have you on board! Let's get you set up quickly so you can start enjoying all the features."
• Call-to-Action: Include a clear and compelling call-to-action, such as "Click here to activate your account" or "Start your first project now."
• Support Information: Provide links to helpful resources or customer support, like "Need help? Check out our FAQ" or "Contact our support team for assistance."
• Closing: End with a warm closing that reinforces the welcoming tone, such as "Happy exploring!" or "We're here to help you succeed."

Let's jump into it and check out 10 email examples of good Activation emails!

10 Activation Email Examples

1) Grammarly

Grammarly is a digital writing assistant that helps users improve their writing by checking for grammar, spelling, punctuation, clarity, engagement, and delivery mistakes in English texts. This activation email is effective because it features a clear subject line, concise messaging, and a clean, minimalistic design that guides the user’s attention to key information and actionable prompts.

2) Lifesum

Lifesum is a health and wellness app that helps users track their nutrition, exercise, and overall well-being. This activation email is effective because it features a welcoming tone, clear call-to-action, and a visually appealing design that guides users through the initial steps of setting up their account, making the process straightforward and engaging.

3) Humane

Humane's activation email stands out with its clean design and straightforward messaging, making it easy for users to understand the next steps. The email's simplicity and clear call-to-action empower users to quickly activate their accounts, ensuring a smooth and engaging onboarding experience.

4) Miro

Miro's activation email stands out due to its clean design and straightforward messaging, making it easy for users to understand the next steps. The email's simplicity and clear call-to-action empower users to quickly activate their accounts, ensuring a smooth and engaging onboarding experience.

5) Snagajob

Snagajob is a platform that connects job seekers with hourly work opportunities, making the job search process more efficient and accessible. This activation email excels with its clear and welcoming message, guiding users through the initial steps with a straightforward call-to-action and a visually appealing design that enhances user engagement and ease of use.

6) Withings

Withings is a company that specializes in smart health devices, offering products like smart scales, watches, and health monitors. This activation email is a great example because it features a clean design, straightforward messaging, and a clear call-to-action, making it easy for users to activate their accounts and start using their new devices right away.

7) Brooks Running

Brooks Running is a renowned brand specializing in running shoes, apparel, and accessories, dedicated to enhancing performance and comfort for runners. The "You're invited!" activation email is effective due to its clear subject line, straightforward messaging, and clean design, which collectively guide users effortlessly through the activation process, ensuring a smooth and engaging onboarding experience.

8) Stills

Stills' activation email, titled "Congratulations! You've Secured Access," is a categorized directory of email templates designed to guide users through the initial steps of using a product or service. This email stands out due to its clean design, straightforward messaging, and clear call-to-action, making it easy for users to activate their accounts and start using their new devices right away.

9) Zapier

Zapier is a powerful automation tool that connects your favorite apps, allowing you to automate repetitive tasks without coding. The activation email features a clean design with a clear title, "How to Share Zaps with Your Team," and straightforward messaging that guides users through the process, making it easy to understand and act upon. The simplicity and user-friendly layout empower users to quickly get started, ensuring a smooth onboarding experience.

10) Formula Fig

Formula Fig is a brand that sends engaging marketing emails, likely in the wellness, beauty, or lifestyle sector. The "Are you in the know?" activation email stands out with its clean design, straightforward messaging, and clear call-to-action, making it easy for users to activate their accounts and start engaging with the brand immediately.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Activation emails that captivate your audience and drive engagement. Our intuitive design tools and customizable templates empower you to craft emails that are both visually appealing and highly effective, ensuring a seamless onboarding experience for your users.

Wrapping Up

Flodesk makes it easy to create stunning Activation emails that captivate your audience and drive engagement. With our intuitive design tools and customizable templates, you can craft emails that are both visually appealing and highly effective, ensuring a seamless onboarding experience for your users.

Flodesk offers the most user-friendly email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating beautiful, high-converting emails effortlessly.