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Activation Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Activation that have been sent to customers from various companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective Activation emails.

What should go into Activation emails?

A good Activation email is concise and engaging, providing clear instructions and a compelling reason for the user to take the next step. It should include a strong call-to-action, personalized content, and a visually appealing design to capture the user's attention immediately.

  • Engaging Subject Line: Use phrases like "Get Started Now" or "Welcome to Your New Journey" to grab attention and entice the user to open the email.
  • Personalized Greeting: Address the user by their first name to create a personal connection, such as "Hi [Name], welcome to [Product]!"
  • Clear Call-to-Action: Include a prominent button or link with action-oriented text like "Activate Your Account" or "Start Your Free Trial" to guide the user.
  • Value Proposition: Highlight the benefits of activating their account with phrases like "Unlock exclusive features" or "Experience the full potential of [Product]."
  • Visual Appeal: Use clean, attractive design elements and images that align with your brand to make the email aesthetically pleasing and easy to read.
  • Support and Contact Information: Provide a way for users to get help if needed, such as "Need assistance? Contact our support team at [email/phone]."

Let's jump into it and check out 10 fantastic examples of Activation emails that hit the mark!

10 Activation Email Examples

1) Grammarly

Grammarly

Grammarly is a digital writing assistant that helps users improve their writing by checking for grammar, spelling, punctuation, and style errors. The email effectively informs the user about the upcoming renewal of their subscription, which is crucial for maintaining user engagement and ensuring that the user is aware of the continuity of the service. The clear subject line and straightforward content make it easy for the user to understand the purpose of the email, thereby reducing the chances of the email being ignored or marked as spam.

2) Lifesum

Lifesum

Lifesum is a health and wellness app that helps users improve their lifestyle through better eating habits, exercise, and overall well-being. The activation email effectively welcomes new users to the Lifesum platform, setting a positive tone and encouraging engagement with a friendly subject line and a well-designed guide to get started on the app.

3) Humane

Humane

Humane's activation email stands out with its clear and concise messaging, ensuring that new users understand the next steps to fully engage with the service. The email's straightforward design and prominent call-to-action make it an effective tool for guiding users through the activation process, enhancing user experience and encouraging immediate interaction.

4) Miro

Miro

Miro is a collaborative online whiteboard platform designed for team collaboration and brainstorming. The activation email stands out because it welcomes new users and provides quickstart resources to help them get started with the platform, ensuring a smooth onboarding experience and encouraging immediate engagement.

5) Snagajob

Snagajob

Snagajob is a platform that helps people find hourly work and employers find hourly employees. The email is effective because it has a clear and engaging subject line, "Welcome! Let’s get you hired," which immediately communicates the purpose of the email. The design and content are tailored to guide new users through the initial steps of using Snagajob, making it easy for them to start their job search.

6) Withings

Withings

Withings is a company focused on health and wellness, offering products that help users monitor and improve their well-being. The activation email titled "Let the countdown begin" is compelling because it uses a clear and engaging subject line, along with visually appealing design elements, to capture the user's attention and encourage immediate interaction with their new device.

7) Brooks Running

Brooks Running

Brooks Running is a company that specializes in running gear, including shoes, apparel, and accessories designed to enhance the running experience. The effectiveness of the activation email from Brooks Running can be attributed to its clear and inviting subject line, "You're invited!" which piques the recipient's curiosity and encourages them to open the email.

8) Stills

Stills

Stills' email titled "Congratulations - You've secured access" is a prime example of an Activation email. The celebratory subject line immediately informs the recipient of their successful action, while the email's design and content encourage further engagement, making it easy for users to take the next step.

9) Zapier

Zapier

Zapier, a company that allows users to automate workflows by connecting different apps and services, excels with its email titled "How to share Zaps with your team." The email's clean and organized layout, combined with a clear and concise subject line, makes it easy for recipients to understand the content and take action. The use of a readable font and prominent call-to-action buttons further enhances the user experience, ensuring that the email is both visually appealing and functional.

10) Formula Fig

Formula Fig

Formula Fig is a company that sent an email titled "Are you in the know?" which effectively captures the recipient's curiosity and encourages them to engage with the content. The email's engaging subject line and visually appealing design make it a standout Activation email, prompting users to take the next step in their journey with the brand.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly craft stunning Activation emails that captivate your audience from the get-go. Its intuitive drag-and-drop interface empowers you to design visually appealing emails that are both simple and effective, ensuring your users are engaged and ready to take the next step.

What is Flodesk?

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE