In this article, you'll find 10 email examples for acquisition that have been sent to customers by various companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective acquisition emails.
A good acquisition email grabs attention with a compelling subject line and offers clear value to the recipient, making them eager to learn more. It should be visually appealing, personalized, and include a strong call-to-action that drives engagement.
Let's jump into it!
Musicbed is a company that provides music licensing services for filmmakers and creatives, offering a curated selection of music to enhance their projects. The email titled "❄️🎵 Moody tunes for the winter blues" is a good acquisition email because it captures attention with a seasonally relevant subject line, appealing to the emotional state of the audience during winter, which can increase engagement and conversion rates.
Linktree is a service that allows users to create a single link that houses multiple links, making it easier to share various online presences and resources through one URL. The email titled "🔭 See your audience clearly in 2024!" is a good acquisition email because its engaging and forward-looking subject line captures the recipient's interest, and it likely follows best practices in email marketing, making it effective in driving user engagement.
EF Gap Year offers immersive travel experiences for young adults, combining education, adventure, and personal growth. The email titled "Hey Future World Traveler" is effective for customer acquisition because it immediately appeals to the recipient's aspirations and curiosity, creating a strong emotional connection that encourages further engagement.
Ubisoft is a well-known video game company that creates and publishes popular gaming titles. The email titled "The wait is over: get a first look at the gameplay!" stands out as an acquisition email because it generates excitement and engagement by offering exclusive content, which is designed to attract and retain customers.
GoPro is a company that manufactures action cameras and develops its own mobile apps and video-editing software. The email titled "Get 15% off now when you sign up for SMS updates" effectively captures attention by offering an immediate discount, which incentivizes recipients to engage with the brand and opt-in for further communications.
TikTok is a social media platform that allows users to create and share short-form videos, often set to music, with a global audience. The email titled "Fischio d'inizio per le tue strategie di marketing nell'estate dello sport" is a good acquisition email because it leverages the excitement of a sports-themed summer to engage recipients, making them more likely to explore the platform's marketing opportunities.
Calibrate is a modern, medical-based weight loss program that combines doctor-prescribed medication with one-on-one coaching to help individuals achieve sustainable results. The email titled "You Deserve Expert Medical Care" is effective for acquisition because it immediately addresses the recipient's need for professional health support, creating a sense of trust and urgency to engage with the program.
MailChimp is a well-known email marketing service provider that helps businesses manage and automate their email campaigns. The email titled "Not another email about AI" is a good example of an acquisition email because its engaging subject line captures the recipient's attention, and it includes a clear call to action that encourages user interaction and engagement.
Orangewood Guitars' email titled "Team Pick: Oliver" stands out due to its clean and professional layout, which includes a visually appealing design and clear headings. The use of a bold, eye-catching font for the title and a well-structured call-to-action makes it easy for recipients to engage with the content, enhancing the overall effectiveness of the email.
Infiniti's email titled "Smiles Davis, Your Adventures Start Here" is a compelling acquisition email that captures attention with a personalized subject line and a clear call-to-action. The email effectively engages recipients by promising exciting adventures, making it an enticing invitation to explore what Infiniti has to offer.
With Flodesk, you can effortlessly design stunning acquisition emails that captivate your audience and drive engagement. Its intuitive interface empowers you to create visually appealing, personalized emails that stand out in any inbox, making it easier than ever to grow your customer base.
Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.
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