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Acquisition Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for Acquisition that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective Acquisition emails.

What should go into Acquisition emails?

A good Acquisition email grabs the recipient's attention with a compelling subject line and offers clear, immediate value. It should be personalized, concise, and include a strong call-to-action that encourages the recipient to take the next step.

  • Compelling Subject Line: Use attention-grabbing phrases like "Unlock Exclusive Benefits" or "Join Our Community Today" to entice the reader to open the email.
  • Personalized Greeting: Address the recipient by their first name to create a personal connection. For example, "Hi [Name], welcome to [Company]!"
  • Clear Value Proposition: Clearly state what the recipient will gain. Phrases like "Get 20% off your first purchase" or "Access premium content for free" work well.
  • Engaging Content: Keep the email concise and visually appealing. Use bullet points or short paragraphs to make it easy to read. For instance, "Discover our top-rated products" or "Learn how to maximize your benefits."
  • Strong Call-to-Action: Include a clear and compelling call-to-action, such as "Sign Up Now" or "Claim Your Offer." Make sure it stands out visually.
  • Social Proof: Add testimonials or reviews to build trust. For example, "See why thousands of customers love us" or "Rated 5 stars by our users."

Let's jump into it and explore 10 email examples of good Acquisition emails!

10 Acquisition Email Examples

1) Musicbed

Musicbed

Musicbed offers a curated selection of high-quality music for filmmakers and creatives, making it easy to find the perfect soundtrack for any project. This Acquisition email stands out with its visually appealing design and clear value proposition, effectively engaging recipients and encouraging them to explore Musicbed's offerings.

2) Linktree

Linktree

Linktree's Acquisition email effectively showcases its ability to help users see their audience clearly in 2024. The email's clean design and straightforward message highlight the platform's simplicity and user empowerment, making it an excellent example of how to engage and attract new users.

3) EF Gap Year

EF Gap Year

EF Gap Year's email, titled "Hey future world traveler! 🛫🌏," is a prime example of an effective Acquisition email. The engaging subject line and playful use of emojis immediately capture attention, while the friendly, conversational tone empowers young people to explore the world, making it an appealing and straightforward invitation to join their gap year programs.

4) Ubisoft

Ubisoft

Ubisoft, a renowned video game company, excels in creating engaging Acquisition emails that capture attention with compelling subject lines like "The wait is over: get a first look at the gameplay!" This email stands out by leveraging Ubisoft's strong brand recognition and providing exclusive content, empowering users to engage with new game releases effortlessly.

5) GoPro

GoPro

GoPro is a technology company renowned for its action cameras, which are designed to capture high-quality video and photos in extreme conditions. Their email, offering 15% off for signing up for SMS updates, is effective due to its clear value proposition, urgency, and simple call-to-action, all of which align with GoPro's brand strategy of engaging an active, tech-savvy audience.

6) TikTok

TikTok

TikTok's Acquisition email, titled "Fischio d'inizio per le tue strategie di marketing nell'estate dello sport," captures attention with its vibrant design and clear messaging. The email's straightforward approach and visually appealing layout make it easy for recipients to understand the value of TikTok's marketing strategies, encouraging them to engage with the platform.

7) Calibrate

Calibrate

Calibrate's email, titled "You deserve expert medical care," effectively communicates its value proposition by emphasizing the importance of professional healthcare. The email's clean design and straightforward message empower recipients to take control of their health, making it an effective tool for user acquisition.

8) MailChimp

MailChimp

MailChimp's email, titled "Not another email about AI," stands out with its clean design and straightforward message, making it easy for recipients to understand the value being offered. The email's simplicity and focus on user empowerment make it a strong example of how to engage and attract new users effectively.

9) Orangewood Guitars

Orangewood Guitars

Orangewood Guitars' email, titled "Team Pick: Oliver," effectively showcases their product with a clean and visually appealing design. The email's straightforward layout and clear messaging make it easy for recipients to understand the value of the featured guitar, encouraging them to explore further.

10) Infiniti

Infiniti

Infiniti's email, titled "Smiles Davis, your adventures start here," captures attention with its clean design and clear messaging, making it easy for recipients to understand the value being offered. The email's straightforward approach and visually appealing layout empower users to take the next step in their journey, making it an effective tool for user acquisition.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Acquisition emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft visually appealing emails that deliver clear, compelling messages, ensuring your brand stands out and engages effectively.

Wrapping Up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning emails that captivate your audience.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE