It happens to every online business: a customer adds items to their cart and then vanishes. We're diving into five effective abandoned cart email templates you can use to bring them back and recover that sale.
Referring to a template simplifies the writing process, letting you focus on what matters—connecting with your customer.
<template>
Subject: Still thinking it over?
Hi [Customer Name],
We noticed you left a few things in your cart. We've saved them for you in case you'd like to come back.
[Image of Product(s)]
[Product Name(s)]
[Return to Your Cart Button]
If you have any questions or need help with your order, just reply to this email. We're here to help.
Best,
[Your Name]
[Your Company Name]
</template>
<template>
Subject: A little something to help you decide.
Hi [Customer Name],
We noticed you left some items in your cart. To make the decision a little easier, here’s a special offer just for you.
Use this code for [Discount Percentage or Amount] off your entire order: [Discount Code]
Here’s what you were looking at:
[Image of Product(s)]
[Product Name(s)]
[Complete Your Order Button]
This offer expires in [Timeframe], so be sure to use it soon.
Best,
[Your Name]
[Your Company Name]
</template>
<template>
Subject: A closer look at your selected items.
Hi [Customer Name],
We saw you were checking out the [Product Name] and wanted to share a little more about what makes it special. It’s one of our favorites for a reason.
[Image of Product]
Here’s something you might find helpful: [Highlight a key feature or benefit of the product]. Many of our customers love it for [mention a specific use case or result].
Ready to take another look?
[View Product Details Button]
If you have any questions, feel free to reply to this email. We're happy to help.
Best,
[Your Name]
[Your Company Name]
</template>
<template>
Subject: Your cart items are selling fast.
Hi [Customer Name],
Just a quick heads-up—the items you added to your cart are popular and we can't hold them for long. To make sure you don't miss out, we recommend completing your purchase soon.
Here’s what you left:
[Image of Product(s)]
[Product Name(s)]
These items will be returned to our inventory in [Timeframe].
[Secure Your Items Button]
If you have any questions, just reply to this email. We're here to help.
Best,
[Your Name]
[Your Company Name]
</template>
<template>
Subject: See why others love [Product Name].
Hi [Customer Name],
We noticed you were interested in the [Product Name] and thought you might like to see what other customers have to say about it.
"[Customer Testimonial About the Product]"
— [Testimonial Author's Name]
Here's what you were looking at:
[Image of Product]
[Product Name]
Ready to see for yourself?
[Return to Cart Button]
If you have any questions, just reply to this email. We're here to help.
Best,
[Your Name]
[Your Company Name]
</template>
These templates are your starting point, and Flodesk provides the platform to implement them. Our intuitive builder lets you create and automate your abandoned cart emails without needing any design or coding skills.
Everything you need to build these sequences and grow your business is right inside our platform. Get started with Flodesk to send emails that look great and help you recover sales.
Recovering lost sales begins with a direct conversation. Use these templates as a framework to remind customers what they've left behind and guide them back to your shop.
Flodesk gives you the tools to build and send these emails with ease, letting you design on-brand messages that connect with your audience. Start growing your business with Flodesk.
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