It happens to every online business: a customer adds items to their cart and then disappears. A timely abandoned cart email can often bring them back to complete their purchase. We're breaking down five different types of abandoned cart emails you can use to recover those sales.
Using a template as a starting point makes crafting these emails much easier.
<template>
Subject: Your cart is waiting for you
Hi [Customer Name],
We noticed you left a few things in your cart. We've saved them for you in case you'd like to come back and complete your purchase.
[A visual grid of the items in their cart]
Ready to make them yours? Click the button below to return to your cart and pick up where you left off.
[Button: Complete Your Order]
If you have any questions or need help, just reply to this email. We're here for you.
All the best,
[Your Name]
[Your Position]
[Company Name]
</template>
<template>
Subject: A little something extra for your cart
Hi [Customer Name],
We saw you left a few items in your cart. To make the decision a little easier, we'd like to offer you a special discount to complete your purchase.
[A visual grid of the items in their cart]
Use the code below for [Discount Percentage]% off your order. This offer is valid for the next [Number of Days], so don't wait too long.
[Button: Apply Discount & Return to Cart]
If you run into any issues or have questions, just reply to this email. We're here to help.
Best,
[Your Name]
[Your Position]
[Company Name]
</template>
<template>
Subject: A closer look at what you picked out
Hi [Customer Name],
We noticed you were looking at some great items and wanted to share a little more about them. Sometimes the details make all the difference.
[A visual grid of the items in their cart]
The [Product Name] you added is one of our favorites. [Highlight a key feature or benefit of one of the products. For example, talk about the material, the craftsmanship, or a unique way to use it.]
Ready to take another look? Your cart is saved and waiting for you.
[Button: Complete Your Order]
If you have any questions, just reply to this email. We're happy to help.
Best,
[Your Name]
[Your Position]
[Company Name]
</template>
<template>
Subject: Your items are selling fast
Hi [Customer Name],
Just a heads-up, the items you added to your cart are popular and we can only hold them for a limited time. We wouldn't want you to miss out.
[A visual grid of the items in their cart]
To make sure you get your items before they're gone, complete your purchase now. Your cart will expire in [Number of Hours].
[Button: Go to My Cart]
If you have any questions, feel free to reply to this email.
Best,
[Your Name]
[Your Position]
[Company Name]
</template>
<template>
Subject: See what others are saying
Hi [Customer Name],
We noticed you were looking at the [Product Name] and thought you might like to see what other customers think about it.
[A visual grid of the items in their cart]
Here's what someone recently said:
"[Customer Testimonial about the product. For example: 'I was hesitant at first, but this product has completely changed my routine. The quality is amazing, and I can't imagine my life without it now.' - Satisfied Customer]"
Ready to see for yourself? Your cart is saved and waiting for you whenever you're ready.
[Button: Return to My Cart]
If you have any questions, just reply to this email. We're here to help.
All the best,
[Your Name]
[Your Position]
[Company Name]
</template>
Implementing these abandoned cart email strategies is straightforward with the right tools. Flodesk provides an intuitive email marketing platform built for small businesses, helping you grow and monetize your email list. You don’t need coding or design skills to create, send, and automate emails that engage your audience and help recover sales.
Our platform gives you everything required for effective email marketing, minus the complexity. With an easy-to-use email builder, powerful automations, and well-designed forms, Flodesk empowers both beginners and experts to send emails that look good and convert. We provide the tools to build your business through email, simply.
Abandoned cart emails are a key part of any e-commerce strategy, and these templates give you a solid foundation to start recovering lost sales.
Flodesk helps you put these ideas into action with an intuitive platform designed for creating effective emails. Sign up and start building your own abandoned cart sequences today.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
