Top 5 Best Email Marketing Tools For Beginners

Finding the perfect email marketing tool can be tough, especially for beginners. But don't worry, we've got you covered.

Here are five great choices to kickstart your email marketing journey. Let's dive in!

Reasons for Using an Email Marketing Tool

• Ease of Use: Email marketing tools are designed with user-friendly interfaces, making it simple for beginners to create and send professional emails without any technical skills.
• Time-Saving: These tools offer pre-designed templates and automation features, allowing users to save time on email creation and scheduling.
• Analytics: Beginners can track the performance of their campaigns with built-in analytics, helping them understand what works and what doesn't.
• Cost-Effective: Many email marketing tools offer affordable plans, making it accessible for beginners to start their marketing efforts without breaking the bank.
• Scalability: As your business grows, email marketing tools can scale with you, offering advanced features and integrations to support your expanding needs.

A Quick Look

Here are the top 5 email marketing tools for beginners:

1. Flodesk
2. MailerLite
3. ActiveCampaign
4. Drip
5. AWeber

Email Marketing Tools For Beginners

1. Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping them grow and monetize email lists effortlessly. With no need for coding or design skills, businesses can create, send, and automate emails that engage audiences and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform.

Transparent, affordable pricing: Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.

Learn more about Flodesk here.

Pros of Using Flodesk

• Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
• Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
• Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.

Cons of Using Flodesk

• No SMS Notifications: Flodesk does not offer SMS notifications, which can be a drawback for businesses looking to integrate text messaging into their marketing strategy.
• Not for All Enterprises: Flodesk does not provide API and web hooks, limiting its ability to trigger automations from business logic, which can be a significant limitation for larger enterprises.

Pricing

Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.

• Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
• Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.

Reviews

Flodesk reviews highlight the platform's exceptional user experience, with many praising its intuitive interface and beautiful templates. Users consistently describe Flodesk as the best email platform they've tried, emphasizing its role as a reliable partner in business growth.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. MailerLite

MailerLite provides tools for email marketing, automation, and website building, allowing users to create and manage campaigns, landing pages, and signup forms. It also offers features for transactional emails, digital products, e-commerce integration, and paid newsletter subscriptions, all supported by 24/7 customer service.

Pros of Using MailerLite

• Simple UI: MailerLite offers a straightforward user interface.
• 24/7 Support: Customer service is available around the clock.
• Integration Capabilities: The platform integrates with various web apps.

Cons of Using MailerLite

• Limited Advanced Features: While MailerLite provides essential email marketing tools, it might not offer the depth of features required for complex marketing strategies. Advanced segmentation, A/B testing, and analytics might be less robust compared to other platforms.
• Template Customization: The drag-and-drop editor is designed for ease of use, which can sometimes mean fewer customization options. Users looking for highly tailored designs might find the templates restrictive.

Pricing

MailerLite offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $20 per month
• 10,000 Subscribers: $58.40 per month

Reviews

MailerLite reviews reveal that users appreciate its user-friendly interface and powerful features, but some have found the drag-and-drop editor challenging and experienced issues with email deliverability and platform migration.

MailerLite is an important tool for my business. The features, performance, and ease of deployment are top-notch. - Jade C. J. (Rating: 4.6/5)

Great support, still lacking a few features. Easy to use, but needs more advanced options. - Valentín M. (Rating: 3/5)

3. ActiveCampaign

ActiveCampaign provides tools for email marketing, marketing automation, CRM, and omnichannel marketing. The platform integrates with over 900 apps, allowing users to automate and personalize customer interactions across various channels.

Pros of Using ActiveCampaign

• AI-Powered Automations: Suggests, personalizes, and validates marketing campaigns.
• Omnichannel Reach: Allows reaching audiences across email, SMS, and ads.
• Extensive Integrations: Connects with 900+ marketing tools like Shopify, WordPress, Slack, etc.

Cons of Using ActiveCampaign

• Complexity: ActiveCampaign can be overwhelming for beginners due to its extensive features and advanced functionalities, making it challenging to navigate and fully utilize without prior experience.
• Cost: The pricing structure of ActiveCampaign may be prohibitive for small businesses or startups, as the costs can add up quickly with the addition of advanced features and higher subscriber counts.

Pricing

ActiveCampaign offers pricing plans that vary based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $31.20 per month
• 10,000 Subscribers: $149 per month

Reviews

ActiveCampaign reviews reveal that users appreciate its powerful automation capabilities and ease of use, but some find the customer support response times slow and the learning curve steep for new users.

ActiveCampaign offers a user-friendly interface and powerful automation features that make it a top choice for marketers. - Khaled B. (Rating: 4.5/5)

While ActiveCampaign has robust features, the learning curve can be steep for new users. - Sarah M. (Rating: 3/5)

4. Drip

Drip offers marketing automation services that include dynamic segmentation, multi-channel automation, and email marketing. It also provides tools for onsite marketing and customer insights, helping businesses manage and analyze customer interactions effectively.

Pros of Using Drip

• Marketing Automation: Drip offers a visual drag-and-drop workflow builder for automating marketing tasks.
• Email Deliverability: The platform maintains a high email deliverability rate.
• Customer Insights: Drip provides tools for analyzing customer interactions and data.

Cons of Using Drip

• Limited Customization: Drip's platform may not offer the level of customization that some businesses require, particularly those with complex marketing needs. Users might find the available options restrictive when trying to tailor their campaigns.
• Steep Learning Curve: While Drip offers powerful features, the platform can be challenging for beginners to navigate. The extensive functionalities may require a significant amount of time and effort to master, which can be a barrier for new users.

Pricing

Drip offers straightforward pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $39 per month
• 10,000 Subscribers: $154 per month

Reviews

Drip reviews show users appreciate its automation capabilities and ease of use, but some find the pricing high and the learning curve steep.

Easy to use automation tool with a clean interface and helpful customer support. - Paritosh C. (Rating: 4.0/5)

The platform is powerful but can be overwhelming for beginners. - Sarah M. (Rating: 3.0/5)

5. AWeber

AWeber provides email marketing and automation solutions to help businesses connect with their audience and automate marketing tasks. The platform offers tools for creating and managing email campaigns, building landing pages, and integrating with e-commerce and social media platforms.

Pros of Using AWeber

• Easy-to-use marketing solutions: AWeber provides straightforward tools for email marketing and automation.
• Integration with 750+ tools: The platform connects with a wide range of apps and services.
• 24/7 customer support: Users have access to round-the-clock assistance via phone, live chat, or email.

Cons of Using AWeber

• Limited Advanced Features: AWeber may not offer the depth of advanced features that some businesses require for complex marketing strategies. Users looking for sophisticated automation and segmentation options might find the platform lacking.
• Template Customization: While AWeber provides a variety of templates, the customization options can be restrictive. Users seeking highly tailored designs might find the drag-and-drop editor limiting in terms of flexibility and creativity.

Pricing

AWeber offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $20 per month
• 10,000 Subscribers: $86 per month

Reviews

AWeber reviews show that users appreciate its ease of use, excellent customer support, and effective email automation, but some are frustrated by recent price hikes, confusing navigation panels, and limited template customization.

Better alternative for Sendinblue + Best for B2B Emails. - Nikhil S. (Rating: 4.5/5)

The interface is outdated and lacks some advanced features. - Sarah T. (Rating: 2.5/5)

What to Consider When Selecting an Email Marketing Tool?

When selecting an email marketing tool, beginners should consider the following:

1. Ease of Use: Look for a platform with an intuitive interface and simple navigation to make the learning curve manageable.
2. Templates and Design: Choose a tool that offers a variety of pre-designed templates and customization options to create professional-looking emails without design skills.
3. Automation Features: Ensure the tool provides basic automation capabilities like autoresponders and drip campaigns to save time and streamline marketing efforts.
4. Analytics and Reporting: Opt for a platform with robust analytics to track email performance, open rates, and click-through rates, helping you understand and improve your campaigns.
5. Customer Support: Select a tool that offers reliable customer support, including tutorials, live chat, or phone support, to assist you when needed.

Which One Should You Go With?

Choosing the right email marketing tool can significantly impact your business's growth and engagement. While all the options we've discussed offer valuable features, Flodesk stands out for its ease of use, beautiful templates, and flat-rate pricing.

Ready to elevate your email marketing game? Try Flodesk for free and see how it can transform your business.