As the year winds down, it's a great moment to connect with your audience and share your story. A Year in Review email lets you celebrate milestones, express gratitude, and look ahead together.
Using a template provides a solid starting point, helping you design an effective message without staring at a blank page.
Make it about them. Your audience wants to see their story, not just yours. Go beyond their first name. If you can, show them how they personally engaged with you this year—what they bought, read, or accomplished with your help. It makes the connection feel real.
Frame your wins around their benefits. Instead of just listing your company's achievements, explain how those milestones helped your audience. Did you launch a new feature? Talk about how it made their lives easier. It shifts the focus from "look what we did" to "look what you can now do."
Design for a quick scan. People are busy, especially at the end of the year. Use bold numbers, simple graphics, and plenty of white space to make your email easy to digest. Let your design guide the eye to the most important takeaways without overwhelming them.
Tell a cohesive story. A list of facts can be dry. Instead, weave your data points into a narrative. Start with a theme, guide them through the year's key moments, and end with a sense of closure and anticipation for what's next. It’s more memorable than a simple list.
End with genuine thanks. A simple, heartfelt thank you goes a long way. Acknowledge that your year was successful because of their support. It reinforces the relationship and ends the email on a warm, appreciative note.
<template>
Subject: [Year] in Sales: A Look at Our Shared Success
Hi [Team/Recipient Name],
As [Year] comes to a close, we want to share a look back at our collective sales achievements. This was a significant year for us, and it’s all thanks to your dedication.
This year, we reached [Total Revenue or Sales Figure] in total sales, representing a [Percentage]% growth from last year. Our most successful quarter was [Quarter], where we drove [Amount] in revenue, largely due to the [Campaign or Initiative Name] initiative.
Our top-performing offering was [Product/Service Name], which accounted for [Percentage]% of our overall sales. We also welcomed [Number] new customers, expanding our community and impact.
These numbers reflect the value we deliver and the trust our customers place in us. Thank you for your hard work in making [Year] a success. Let’s carry this momentum into [Next Year].
Best,
[Your Name]
[Your Position]
[Company Name]
</template>
<template>
Subject: Your Feedback on [Year]: Help Us Shape [Next Year]
Hi [Customer Name],
As we reflect on [Year], we want to thank you for being part of our community. Your experience with [Company Name] is what guides us, and we’d love to hear your thoughts as we plan for the year ahead.
Your feedback helps us understand what worked well and where we can improve. We want to build a better experience for you, and your perspective is essential for that.
Could you take a moment to share your thoughts on your experience this past year? You can reply directly to this email or use our feedback form: [Link to Survey/Feedback Form].
Thank you for helping us grow. We’re looking forward to building [Next Year] with you.
Best,
[Your Name]
[Your Position]
[Company Name]
</template>
<template>
Subject: A Look Back at [Product Name]’s [Year] Evolution
Hi [Customer Name],
As we wrap up [Year], we wanted to share some of the key updates we made to [Product Name] to help you achieve more. Our goal is always to provide you with powerful tools that are simple to use, and this year was all about refining that experience.
We introduced [New Feature Name], a new way to [explain the purpose of the feature]. We also shipped several key improvements, including [mention a specific improvement, e.g., an updated interface for X, faster loading times for Y], all designed to make your work flow more smoothly.
These updates were driven by your feedback, and we’re already planning what’s next. Thank you for building with us this year. We’re excited to show you what we have in store for [Next Year].
Best,
[Your Name]
[Your Position]
[Company Name]
</template>
<template>
Subject: Celebrating Our [Year] Team Wins
Hi [Team Name],
As we look back on [Year], it’s clear our success was built on your collective effort. This email is a moment to recognize the milestones we hit together.
This year, we successfully launched [Project or Initiative Name], which has already achieved [mention a key metric, e.g., X sign-ups, Y% engagement increase]. This was a direct result of the hard work from the [mention specific team or department].
We also want to acknowledge the outstanding contributions of individuals who went above and beyond. Special recognition goes to [Team Member Name(s)] for [mention their specific achievement].
Each of you played a crucial role in making this year a success. Thank you for your dedication and commitment. We’re excited to see what we can accomplish together in [Next Year].
Best,
[Your Name]
[Your Position]
[Company Name]
</template>
<template>
Subject: [Year] Financial Highlights: A Look at Our Growth
Hi [Recipient Name],
As [Year] concludes, we’re sharing a transparent look at our financial performance. This year was defined by strategic growth and reinvestment back into our mission.
We closed the year with [Total Revenue] in revenue, a [Percentage]% increase over the previous year. This growth was driven by [mention key driver, e.g., strong customer acquisition, expansion into a new market].
Our key investments were focused on [mention area of investment, e.g., product development, team expansion], which we believe sets us up for long-term success. Our net profit margin stood at [Percentage]%, reflecting a healthy balance between growth and operational efficiency.
Thank you for your contribution to our financial stability and success this year. We are well-positioned for [Next Year] and look forward to building on this foundation together.
Best,
[Your Name]
[Your Position]
[Company Name]
</template>
These templates give you a starting point, and Flodesk gives you the tools to build and send your Year in Review email. With our intuitive builder, you can create professional emails that engage your audience, no design skills required.
Beyond sending one-off campaigns, you can use our powerful automations and forms to grow your list throughout the year. See how simple email marketing can be and get started with Flodesk.
Your Year in Review is an opportunity to build a stronger connection with your audience. Use these templates as your guide and our platform to design an email that captures your brand's story.
See for yourself how our intuitive tools can help you create emails that resonate. Get started with Flodesk to build your own.
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