In this article, you'll find 10 email examples for win back that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective win back emails.
A good win back email is personalized and offers a compelling reason for the customer to return, such as a special discount or exclusive content. It should also create a sense of urgency and remind the customer of the value they previously enjoyed.
Let's jump into it!
Microsoft is a technology company that develops, manufactures, licenses, supports, and sells a range of software products, services, and devices. The email titled "Rediscover Copilot: Smart answers, fast responses, and more personal results" is a good win-back email because it highlights the enhanced features of Microsoft's Copilot, emphasizing smart answers, fast responses, and more personalized results. This can re-engage users by showcasing improvements and new benefits, making it appealing for them to return and use the service.
Adobe is a company known for its creative software products, which are widely used for graphic design, video editing, web development, and photography. The email titled "Level up your projects with a few creative edits" is a good win-back email because it offers valuable tips to enhance users' projects, reminding them of the benefits of Adobe's software and encouraging them to return and make use of the tools available.
RIND Snacks is a company that specializes in producing and selling snack products. The email titled "Still into us?" is a good win-back email because it directly addresses the recipient's potential waning interest with a personal and playful tone, making them feel valued and missed, which can encourage them to re-engage with the brand.
Strava is a social fitness network that allows users to track their workouts and connect with other athletes. The email titled "Your preview is over, but the fun doesn't have to end" stands out as a win-back email because it effectively reminds users of the engaging community and valuable tracking features they miss out on, encouraging them to return and continue their fitness journey.
Zoom is a leading video conferencing platform that enables virtual meetings, webinars, and collaboration across distances. The email titled "Are you ghosting us? Reactivate today" effectively re-engages users by addressing their inactivity with a playful and direct tone, making them feel noticed and encouraging them to return to the platform.
Sourse, a company known for its innovative vitamin-infused chocolate products, sent an email titled "We'll give you 25% off to open this email" to re-engage inactive customers. This email is a good win-back strategy because it offers a substantial discount, making it hard for recipients to resist, and directly incentivizes them to re-engage with the brand.
AllTrails is a platform that provides information about various trails for outdoor activities such as hiking, running, and biking. The email titled "Let’s catch up, Smiles Davis" is an effective win-back email because it uses a personalized and friendly tone, addressing the recipient by name, and suggests a casual catch-up, which can intrigue the recipient to re-engage with the platform.
HBO is a premium cable and streaming service known for its high-quality original programming, including series, movies, and documentaries. The email titled "All-new thrillers, riveting docs, and more in March" is a good win-back email because it highlights fresh and exciting content, enticing former subscribers to return and explore the new offerings.
Chegg, an educational technology company, sent an email titled "All-new, all in one place, better than ever" that effectively re-engages users by showcasing its updated features and services. The email's clean design, with a bold and inviting title, clear sections, and easy-to-read fonts, makes it visually appealing and user-friendly, encouraging recipients to explore the new offerings.
Venmo is a popular mobile payment service that allows users to transfer money to one another using a mobile phone app. The email titled "Don’t miss out on the best of Venmo" is a great win-back email because it highlights the key features and benefits of using Venmo, reminding users of what they are missing out on and encouraging them to return to the platform with a compelling and urgent subject line.
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