You have a list of warm leads, which means people are already familiar with your brand. The next step is to nurture that initial interest into something more.
Starting with a template gives you a proven structure for your emails. This way, you can craft a compelling message without staring at a blank screen.
Start by mentioning your previous interaction. Whether they downloaded a freebie, attended a webinar, or signed up for your newsletter, a quick reminder provides instant context and shows you’re paying attention. It turns a cold "hello" into a warm "hello again."
You have a clue about what they're interested in. Use it. Instead of listing your features, talk about the specific problem they're trying to solve. Frame your solution as the next logical step toward their goal, not just another product to buy.
The goal is to build a relationship, not just make a sale. Offer something genuinely useful that doesn't require a purchase. This could be a link to a helpful article, a case study, or an exclusive tip. It shows you're invested in their success.
Don't overwhelm them with choices. Decide on the single most important action you want them to take and make it crystal clear. Whether it's "reply to this email" or "book a quick call," a focused CTA gets better results than three different requests.
<template>
Subject: It’s here: Meet [Product Name]
Hi [Lead's Name],
You’ve shown interest in what we’re building at [Company Name], and today we’re excited to share what we’ve been working on. We’re officially launching [Product Name], designed to help you [solve a specific problem or achieve a goal].
We created this because we noticed many of you were looking for a better way to [address a pain point]. [Product Name] helps you [mention key benefit 1] and [mention key benefit 2], so you can focus on what matters most.
Ready to see it in action? Click the link below to learn more and get started.
We think you’ll find it useful.
Best,
[Your Name]
[Your Position]
[Company Name]
</template>
<template>
Subject: You’re invited: [Event Name]
Hi [Lead's Name],
Based on your interest in [mention a related topic or past interaction], we thought you’d want to know about an upcoming event we’re hosting.
Join us for [Event Name], a live [webinar/workshop/session] on [Date] at [Time]. We’ll be covering [briefly describe the main topic or purpose of the event]. Our goal is to give you practical insights you can use right away.
During the session, you’ll learn how to [mention a key takeaway or skill] and get answers to your questions about [a specific subject].
Ready to join us? Save your spot by registering below.
Hope to see you there.
[Your Name]
[Your Position]
[Company Name]
</template>
<template>
Subject: A special offer, just for you
Hi [Lead's Name],
Since you showed interest in [mention a related product or topic], we wanted to extend a special offer your way.
For a limited time, we're offering you [describe the specific offer, e.g., 20% off, a free upgrade]. We created this to make it easier for you to [achieve a specific goal related to the product].
This is a great opportunity to see how [Product Name] can help you [mention a key benefit].
To claim your offer, click the link below. The discount will be applied automatically at checkout.
This is only available until [Expiration Date], so don't miss out.
Best,
[Your Name]
[Your Position]
[Company Name]
</template>
<template>
Subject: Got a minute? Share your thoughts on [Product/Feature Name]
Hi [Lead's Name],
We saw you recently started using [Product/Feature Name], and we’d love to know what you think.
Your feedback is how we improve. Hearing about your experience—the good and the not-so-good—helps us shape the future of our tools. We want to build things you genuinely find useful.
If you have a moment, could you answer a few questions? It’s quick, and your perspective is incredibly valuable to our team.
Thanks for your help.
Best,
[Your Name]
[Your Position]
[Company Name]
</template>
<template>
Subject: You're in! Welcome to [Newsletter Name]
Hi [Lead's Name],
You're officially subscribed to the [Newsletter Name] newsletter. We're glad to have you.
Each [frequency, e.g., week, month], we’ll send you [describe the type of content, e.g., design tips, marketing insights] directly to your inbox. Our goal is to give you actionable ideas to help you [mention a key benefit for the reader].
We believe in clean, beautiful design, and our newsletter is no exception. Expect content that’s as thoughtful as it is useful.
Talk soon,
[Your Name]
[Your Position]
[Company Name]
</template>
Now that you have these five warm lead email templates, you need a platform to put them into action. At Flodesk, we provide intuitive email marketing tools designed for small businesses, allowing you to grow and monetize your email list. You can create, send, and automate emails to engage your audience and drive revenue, all without needing any coding or design expertise.
Our platform is built to help both beginners and experts send effective, well-designed emails in a straightforward way. With our email builder, powerful automations, and clean forms, we give you everything you need for your email marketing, minus the complicated setup. Over 100,000 businesses trust Flodesk to get their message out.
Turning warm leads into loyal customers starts with clear, intentional communication. These templates provide the structure you need to get started.
We built Flodesk to make sending effective, well-designed emails straightforward. Sign up to put these strategies into practice.
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