Upselling Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for upselling that have been sent to customers in the past from different companies. Seeing these examples will help you understand what works and why, making it easier for you to create your own effective upselling emails.

What should go into Upselling emails?

A good upselling email is concise and personalized, highlighting the added value and benefits of the upsell product or service. It should create a sense of urgency and relevance, making the customer feel that the offer is tailored specifically for them.

• Personalized Greeting: Start with the customer's name to make the email feel more personal and engaging. For example, "Hi [Customer Name], we have something special just for you!"
• Clear Value Proposition: Clearly state the benefits of the upsell product or service. Use phrases like "Unlock premium features" or "Enhance your experience with..." to make the value obvious.
• Compelling Visuals: Include high-quality images or graphics that showcase the product or service. Visuals can make the offer more appealing and easier to understand.
• Limited-Time Offer: Create a sense of urgency by mentioning a limited-time discount or exclusive deal. Phrases like "Offer ends soon" or "Limited-time offer" can prompt quicker decisions.
• Strong Call to Action: Use a clear and compelling call to action that encourages immediate action. Examples include "Upgrade Now" or "Get Started Today."
• Customer Testimonials: Include short testimonials or reviews from other customers who have benefited from the upsell. This adds credibility and can persuade the reader to take action.

Let's jump into it and check out 10 email examples of good upselling emails!

10 Upselling Email Examples

1) 4Knines

4Knines, a brand known for its pet-related products, has crafted an effective upselling email by clearly announcing big news to capture attention. The email's straightforward design and compelling visuals make it easy for customers to understand the value of the offer, encouraging them to take action quickly.

2) Soona

Soona offers a streamlined service for creating high-quality visual content quickly and affordably. The upselling email is effective because it uses a clear, engaging design to highlight the benefits of their service, making it easy for customers to see the value and take action.

3) Moment

Moment's email effectively captures attention with its clean design and clear call to action, making it easy for customers to see the value of the offer. The straightforward layout and compelling visuals empower users to make quick decisions, enhancing the upselling potential.

4) Strava

Strava's upselling email stands out due to its clear and urgent messaging, emphasizing a limited-time offer with a countdown to create a sense of urgency. The email's clean design and straightforward call to action make it easy for users to understand the value of upgrading, encouraging quick decisions.

5) Linktree

Linktree is a platform that allows users to create a personalized and easily customizable page, acting as a hub for all their important links. The company did a good job with this email by using a clean design and clear call to action, making it simple for users to understand the benefits of trying Linktree Pro, thus empowering them to take immediate action.

6) Canva

Canva is a versatile design platform that empowers users to create stunning visuals with ease. This upselling email is compelling because it highlights the top three premium features, using a clean design and clear call to action to make the benefits immediately apparent and encourage quick upgrades.

7) Frontman

Frontman, a brand endorsed by GQ and Esquire, effectively uses social proof and highlights their bestsellers to capture attention and drive sales. The email's clean design and clear messaging make it easy for customers to see the value, encouraging quick decisions and enhancing the upselling potential.

8) Capital One

Capital One's email captures attention with its clean design and clear call to action, making it easy for customers to understand the value of the virtual card offer. The straightforward layout and compelling visuals empower users to make quick decisions, enhancing the potential for upselling.

9) Zapier

Zapier is a powerful automation tool that connects your favorite apps, allowing you to automate repetitive tasks without coding. The email's clean design, clear call to action, and compelling visuals make it easy for users to understand the value of the 14-day free trial, encouraging quick sign-ups and enhancing user empowerment.

10) Zoom

Zoom is a leading video conferencing platform that enables seamless virtual meetings, webinars, and collaboration. The upselling email is effective due to its clean design, clear call to action, and compelling visuals, making it easy for users to understand the value of upgrading and encouraging quick decisions.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning upselling emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft personalized, high-converting emails with ease, ensuring your message stands out and drives action.

Wrapping Up

Flodesk makes it easy to create visually stunning upselling emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft personalized, high-converting emails with ease, ensuring your message stands out and drives action.

With Flodesk, you can grow and monetize your email list effortlessly. No coding or design skills are needed to create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. Our intuitive email builder, powerful automations, and beautiful forms give you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning, high-converting emails with ease.