In this article, you'll find 10 email examples for upselling that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own upselling emails.
A good upselling email is concise and personalized, highlighting the unique benefits of the upgraded product or service. It should create a sense of urgency and value, encouraging the customer to take immediate action.
Let's jump into it and explore 10 email examples of good upselling emails!
4Knines, a company specializing in pet products, uses an engaging subject line "🥳 We've Got Big News!" to capture attention and increase open rates. This email is a good example of upselling because it creates excitement and curiosity, encouraging customers to explore new offerings or upgrades, thereby driving customer engagement and potential sales.
Soona, a company that helps create standout content, uses an email titled "Create content that really stands out!" to effectively upsell its services. This email is a good example of upselling because it highlights the benefits of their advanced content creation tools, encouraging recipients to upgrade and enhance their content, thereby driving additional service adoption.
Moment's email with the subject line "Your Gear is Waiting" effectively creates a sense of anticipation and urgency, encouraging customers to complete their purchase or explore additional products. This type of email is excellent for upselling because it reminds customers of items they have shown interest in, potentially leading them to buy more or higher-value items.
Strava is a fitness tracking app that allows users to record their activities, such as running and cycling, and share them with a community of like-minded individuals. The email stands out as an upselling email because it creates a sense of urgency by highlighting that there are only 4 days left for the subscription preview, encouraging the recipient to take action quickly to avoid missing out on the benefits of the subscription.
Linktree, a platform that allows users to create a personalized and easily customizable page, uses the email subject "Try Linktree Pro on us!" to effectively promote its Pro version. This email is successful because it offers a free trial, creating an enticing opportunity for users to experience premium features without any initial cost, thereby encouraging upgrades and increased user engagement.
Canva is a popular graphic design tool that allows users to create a variety of visual content, including social media graphics, presentations, posters, and more. The email is a good example of upselling because it highlights the top three premium features of Canva, enticing users to upgrade to a premium plan to unlock these additional functionalities.
Frontman is a brand endorsed by GQ and Esquire, suggesting it offers highly regarded products in the fashion or lifestyle sectors. The email is effective for upselling because it leverages endorsements from reputable sources to build credibility and trust, while highlighting bestsellers that are already popular and likely to appeal to a broader audience, thereby increasing the chances of additional purchases.
Capital One is a financial corporation that offers a range of financial products and services, including credit cards, banking, and loans. The email from Capital One is a good example of an upselling email because it promotes the use of a virtual card, which is an additional service that can enhance the customer's experience and potentially increase their spending. The subject line is personalized with the recipient's name, "Smiles Davis," which can grab attention and make the email feel more relevant. The email aims to encourage the recipient to take action and start using the virtual card, thereby increasing engagement with Capital One's services.
Zapier's email promoting a free 14-day trial of their Company plan stands out with its clean and minimalistic design, making it easy for recipients to focus on the key message. The subject line, "Trial our Company plan free for 14 days!", is clear and concise, while the prominent call-to-action buttons and well-organized layout guide the reader seamlessly towards taking action.
Zoom, a leading video conferencing platform, excels in connecting people through seamless virtual meetings, webinars, and collaboration tools. The upselling email is effective because it highlights the benefits of upgrading to a premium plan, such as enhanced features and improved user experience, encouraging users to take advantage of the additional functionalities.
With Flodesk, you can effortlessly craft stunning upselling emails that captivate your audience with beautiful, customizable templates. Empower your brand with simple yet powerful design tools that make it easy to highlight the unique benefits of your upgraded products or services, driving engagement and conversions with every send.
Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.
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