Unsubscribe Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for Unsubscribe that have been sent to customers in the past from different companies. Seeing these examples can help you create effective and aesthetically pleasing Unsubscribe emails with ease and confidence.

What should go into Unsubscribe emails?

A good Unsubscribe email is clear, concise, and respectful of the recipient's decision to opt out. It should provide an easy-to-find unsubscribe link, a brief message acknowledging their choice, and a thank you for their past engagement.

• Clear Subject Line: Use phrases like "We're Sorry to See You Go" or "Unsubscribe Confirmation" to immediately convey the email's purpose.
• Personalized Greeting: Address the recipient by their first name to add a personal touch, such as "Hi [Name],".
• Brief Message: Keep the message short and to the point, like "We're sorry to see you go. You have been unsubscribed from our mailing list."
• Easy-to-Find Unsubscribe Link: Ensure the unsubscribe link is prominently displayed, using phrases like "Click here to unsubscribe" or "Unsubscribe now."
• Thank You Note: Express gratitude for their past engagement with a simple "Thank you for being with us" or "We appreciate your time."
• Optional Feedback Request: Politely ask for feedback to improve future communications, such as "Let us know how we can improve" or "Your feedback is valuable to us."

Let's jump into it and explore 10 email examples of good Unsubscribe emails!

10 Unsubscribe Email Examples

1) Musicbed

Musicbed's Unsubscribe email stands out for its clear and respectful approach, ensuring recipients feel valued even as they opt out. The email features a straightforward message, an easy-to-find unsubscribe link, and a thank you note, making it a model of effective and considerate communication.

2) beehiiv

Beehiiv's Unsubscribe email is a prime example of effective email marketing, showcasing their ability to grow from 0 to 500k subscribers in just 10 months. The email is clear, concise, and respectful, making it easy for recipients to opt out while feeling valued and appreciated for their past engagement.

3) Casper

Casper's Unsubscribe email is a prime example of effective communication, offering a clear and respectful way for recipients to opt out while still feeling valued. The email features a straightforward message, an easy-to-find unsubscribe link, and a thank you note, making it a model of considerate customer interaction.

4) The Information

The Information's Unsubscribe email is a standout example due to its clear and respectful communication, ensuring recipients feel valued even as they opt out. The email features a straightforward message, an easy-to-find unsubscribe link, and a thank you note, making it a model of effective and considerate customer interaction.

5) True Grit Texture Supply

True Grit Texture Supply's Unsubscribe email is a masterclass in clear and respectful communication. The company excels by providing a straightforward message, an easy-to-find unsubscribe link, and a thank you note, ensuring recipients feel valued even as they opt out.

6) Apple

Apple's Unsubscribe email is a prime example of clear and user-friendly communication. The email features a straightforward message and an easy-to-find unsubscribe link, ensuring recipients can opt out effortlessly while feeling appreciated for their past engagement.

7) Cuisinart

Cuisinart is a brand known for its well-designed and engaging emails, as showcased in their email with the subject line "Pssst...we have a question for you." This Unsubscribe email is effective because it features a clear message, an easy-to-find unsubscribe link, and a respectful tone, ensuring recipients feel valued even as they opt out.

8) Readymag

Readymag is a platform that enables users to create and publish online content such as websites, portfolios, and presentations. The Unsubscribe email from Readymag is a good example because it features a clear subject line that immediately informs the recipient of the email's purpose and includes a straightforward message, ensuring the process is simple and respectful.

9) Mixcloud

Mixcloud's Unsubscribe email is a standout example of effective communication, featuring a clean and organized design that immediately catches the eye. The email's personalized greeting, clear call to action, and easy-to-read font make it both engaging and user-friendly, ensuring recipients feel valued and informed about their subscription options.

10) National Geographic

National Geographic's Unsubscribe email is a prime example of effective communication, featuring a clear and respectful message that ensures recipients feel valued even as they opt out. The email's straightforward design, easy-to-find unsubscribe link, and a thank you note make it a model of considerate customer interaction.

Why you should use Flodesk to help create your emails

With Flodesk, crafting an exceptional Unsubscribe email is a breeze. Its intuitive design tools and beautiful templates empower you to create visually stunning emails that are both simple and effective, ensuring your recipients feel valued and respected as they opt out.

What is Flodesk?

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.