You've wrapped up the trade show and have a list of promising new contacts. The real work begins now: turning those brief encounters into lasting business relationships with the right follow-up email.
Relying on a template streamlines the process, helping you communicate your message effectively without starting from scratch.
<template>
Subject: Great connecting at [Trade Show Name]
Hi [First Name],
It was a pleasure meeting you at [Trade Show Name] last [week/day]. Thanks for taking the time to stop by our booth.
I especially enjoyed our conversation about [specific topic you discussed]. It was interesting to hear your perspective on [mention a detail from the conversation].
As promised, here is the [resource you mentioned, e.g., link to our latest report] that touches on what we discussed. I thought you might find it useful.
Thanks again for the great chat. Let me know if any questions come to mind.
Best,
[Your Name]
[Your Position]
[Your Company]
[Your Website]
[Your Phone Number]
</template>
<template>
Subject: Here’s the information on [Product Name] you requested
Hi [First Name],
It was great talking with you at [Trade Show Name]. I remember you were interested in learning more about [Product Name] and how it could help with [specific challenge they mentioned].
As promised, I’ve attached a [document type, e.g., brochure, spec sheet] with more details. It covers the key features we discussed, including how you can [mention a specific benefit or outcome].
If you’d like to see it in action, here is a link to a short demo video: [Link to Demo Video].
I’d be happy to walk you through a personalized demo or answer any specific questions you have. Are you available for a brief call next week?
Best,
[Your Name]
[Your Position]
[Your Company]
[Your Website]
[Your Phone Number]
</template>
<template>
Subject: Continuing our conversation from [Trade Show Name]
Hi [First Name],
It was great connecting at [Trade Show Name]. I enjoyed our conversation about [specific topic or challenge discussed] and wanted to follow up.
Based on what we discussed, I believe [Your Company/Product] could help you achieve [their business goal]. I’d like to schedule a brief call to explore this further and show you how we can specifically address [a pain point they mentioned].
Are you available for a 15-minute call next week? You can also book a time that works for you directly on my calendar here: [Your Scheduling Link].
Looking forward to connecting,
[Your Name]
[Your Position]
[Your Company]
[Your Website]
[Your Phone Number]
</template>
<template>
Subject: Your thoughts on our booth at [Trade Show Name]?
Hi [First Name],
It was great to see you at [Trade Show Name]. Thanks for stopping by the [Your Company] booth.
We're always looking for ways to improve our trade show experience and would value your honest feedback on your visit. Your perspective is important as we refine how we present our product.
If you have a moment, could you share your thoughts on [e.g., our booth setup, the product demo, the information you received]? You can simply reply to this email.
Thanks for your time and input.
Best,
[Your Name]
[Your Position]
[Your Company]
[Your Website]
[Your Phone Number]
</template>
<template>
Subject: A special offer from [Trade Show Name]
Hi [First Name],
It was a pleasure meeting you at [Trade Show Name]. Thanks for stopping by our booth and learning about [Your Company/Product].
As a thank you for connecting with us, we’d like to extend a special offer exclusively for [Trade Show Name] attendees. For a limited time, you can get [describe the offer, e.g., 20% off your first three months, a free trial extension].
This is a great opportunity to see how [Your Product] can help you [mention a benefit relevant to their needs]. To claim your offer, simply use the link below by [End Date].
[Link to Offer Page]
We hope you take advantage of this offer. Let me know if you have any questions.
Best,
[Your Name]
[Your Position]
[Your Company]
[Your Website]
[Your Phone Number]
</template>
Once you have your templates ready, you need a platform to send and manage your follow-up campaigns. Flodesk allows you to automate these communications, ensuring each new contact receives a timely, personalized message.
Our intuitive builder lets you customize these templates into beautifully designed emails without any technical skill. You can start turning those trade show connections into customers with Flodesk’s email marketing tools.
The right follow-up email transforms a trade show lead into a lasting business relationship. These templates provide a clear framework for continuing the conversation.
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