Want to build some serious buzz for your next big thing? Teaser emails are how you get your audience excited and ready for what's coming next.
You don't have to start from scratch, either. Using a template provides a solid framework, letting you focus on crafting a message that connects with your audience.
Don't give everything away. The point of a teaser is to make people curious. Hint at what's coming, show a small piece of the puzzle, or ask a question that your launch will answer. Make them feel like they need to know more.
Nothing builds excitement like a ticking clock. Add a simple countdown timer or just mention how many days are left. It creates a sense of urgency and makes your launch feel like a can't-miss event.
A striking image can be more intriguing than a block of text. Use a close-up shot, a silhouette, or an abstract graphic that hints at your new offering. Keep it clean and on-brand to build visual recognition.
Your teaser should be a quick, exciting glimpse, not a long explanation. A bold headline and a couple of sentences are enough. Get in, get them excited, and get out.
Since you're not selling anything yet, your call to action needs a different job. Instead of "Shop Now," try something like "Get on the list" or "Be the first to find out." It gives your most engaged subscribers a way to raise their hand and say they're interested.
<template>
Subject: It’s almost here.
Hi [First Name],
Something new is on the horizon. We’ve been working on a product designed to help you [achieve a specific goal or solve a problem], and we wanted you to be the first to know.
Our new [Product Name] will change the way you [describe the core action the product helps with]. We can’t share all the details just yet, but we’ll be revealing everything on [Launch Date].
Want to be first in line? Join the waitlist for exclusive updates and early access.
[Link to your waitlist or landing page]
Get ready,
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: You’re invited.
Hi [First Name],
Clear your calendar. We're planning an event, and we want you to be there.
We’re bringing together [describe the type of people, e.g., creators, industry leaders] for a day of [mention the event's theme, e.g., connection, learning, inspiration]. We can’t share all the details just yet, but we’ll be announcing our full speaker lineup and agenda on [Announcement Date].
Want to be the first to know when tickets go live? Get on the list for updates and an early bird discount.
[Link to your early bird list or event page]
See you there,
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: A new way to [verb].
Hi [First Name],
We’re about to make [describe a task or workflow] even easier. We’ve been working on a new feature designed to help you [achieve a specific outcome], and it’s almost ready.
Soon, you’ll be able to [describe the new capability] right from your account. We can’t show you everything just yet, but we’ll be rolling it out on [Launch Date].
Want to be the first to try it? Get on the list for early access and a first look.
[Link to your early access list or landing page]
All the best,
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: Our [Holiday Name] sale is almost here.
Hi [First Name],
The [Holiday Name] season is just around the corner, and we're getting ready to celebrate with something special just for you.
Our biggest sale of the season starts on [Start Date]. Get ready for exclusive offers on [mention specific products or categories, e.g., our best-selling collections]—perfect for finding the right gift for everyone on your list (or for yourself).
We can’t reveal the discounts just yet, but you can be the first to know. Sign up to get notified the moment the sale goes live.
[Link to your notification list or landing page]
Happy Holidays,
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: A surprise is waiting for you.
Hi [First Name],
We’ve got something special just for you, but we’re not revealing it just yet. We love a good surprise, and we think you will too.
A unique offer is waiting for you, designed to help you [mention a benefit, e.g., grow your business, connect with your audience]. The only way to find out what it is? Click below to reveal your mystery offer.
[Link to reveal the offer]
Enjoy the surprise,
[Your Name]
[Your Title]
[Company Name]
</template>
With these teaser email templates in hand, Flodesk provides the platform to bring your campaigns to life. We designed our email marketing tools for small businesses, letting you create and automate emails without writing a single line of code. More than 100,000 businesses use our platform to engage their audiences.
We believe powerful features shouldn't be complicated. Our platform helps you grow and monetize your email list, with everything presented in a clean interface. Our pricing is also straightforward and affordable, so you only pay for what you need.
Teaser emails are a direct way to build anticipation for your next launch. Use these templates as a starting point to craft messages that get your audience ready for what's next.
You have the ideas, and Flodesk provides the tools to bring them to life. Sign up to start building your next campaign.
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