Special Offer Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for Special Offers that have been sent to customers by various companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective Special Offer emails.

What should go into Special Offer emails?

A good Special Offer email grabs attention with a compelling subject line and delivers a clear, irresistible offer. It should be visually appealing, easy to read, and include a strong call-to-action that encourages immediate engagement.

• Compelling Subject Line: Use phrases like "Exclusive Deal Just for You!" or "Limited Time Offer!" to entice the reader to open the email.
• Clear and Irresistible Offer: Highlight the special offer prominently, such as "50% Off Your Next Purchase" or "Buy One, Get One Free."
• Visually Appealing Design: Incorporate eye-catching images and a clean layout to make the email aesthetically pleasing and easy to navigate.
• Strong Call-to-Action: Use action-oriented phrases like "Shop Now" or "Claim Your Discount" to prompt immediate action from the reader.
• Personalization: Address the recipient by name and tailor the offer to their preferences, such as "Hi [Name], enjoy 20% off on your favorite items!"
• Sense of Urgency: Create a sense of urgency with phrases like "Hurry, Offer Ends Soon!" or "Limited Stock Available!" to encourage quick action.

Let's jump into it and explore 10 email examples of good Special Offer emails!

10 Special Offer Email Examples

1) AllTrails

AllTrails is a platform that offers trail maps and guides for outdoor activities such as hiking, running, and biking. This special offer email is effective because it provides a significant 30% discount on AllTrails+, which is likely to attract outdoor enthusiasts, and it personalizes the subject line with the recipient's name, making it more engaging.

2) Google

Google is a multinational technology company known for its search engine, online advertising technologies, cloud computing, software, and hardware. This special offer email is effective because it communicates a time-sensitive promotion for the Pixel 9 Pro, encouraging recipients to act quickly before the offer ends, with a design and content optimized to capture attention and drive conversions.

3) MUBI

MUBI is a film streaming service that offers a curated selection of films. This special offer email is effective because it creates anticipation with the subject line "A very special offer is almost here…", intriguing recipients and encouraging them to open the email to learn more about the exclusive offer.

4) Priceline

Priceline is a travel booking website that offers discounts on flights, hotels, car rentals, and vacation packages. This special offer email stands out because it likely includes exclusive deals and limited-time discounts, enticing recipients with unique promotions that are not available through regular browsing on the website.

5) SoundStripe

SoundStripe is a company that provides music licensing services, offering a wide range of high-quality music tracks for creators. The email from SoundStripe is effective because it creates a sense of exclusivity and urgency with the subject line "👀 Early sneak peek. Your extra special offer is ready!" This piques the recipient's curiosity and encourages them to open the email to find out more about the special offer. The use of an emoji in the subject line also makes it stand out in the inbox.

6) Lucid Motors

Lucid Motors, a luxury electric vehicle manufacturer, sent out a special offer email highlighting the "Final Days of Lucid Air Special Offers." This email stands out due to its clear urgency and exclusive promotion, encouraging recipients to act quickly to take advantage of the limited-time deals.

7) Special Offer Inc

Special Offer Inc is a company that specializes in sending promotional emails to engage customers with exclusive deals and offers. The email from Brent is effective because it uses a personalized approach, making the recipient feel valued, and includes a clear, compelling call-to-action that encourages immediate engagement.

8) Zoom

Zoom is a leading video conferencing platform that enables virtual meetings, webinars, and collaboration across various devices. This special offer email is a good example because it highlights a limited-time discount on Zoom's premium services, creating a sense of urgency and encouraging recipients to upgrade their plans immediately.

9) Safelite

Safelite, a company specializing in auto glass repair and replacement, sent out a special offer email that stands out due to its clean and professional design. The email features a bold, attention-grabbing title and a clear layout that makes the offer easy to understand, with a visually appealing font that enhances readability and engagement.

10) Elysium

Elysium's special offer email is designed to captivate recipients with a personalized welcome and an enticing offer right from the start. The email stands out due to its clean, visually appealing design and a clear call-to-action that encourages immediate engagement, making it an effective tool for driving conversions.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Special Offer emails that captivate your audience. Its intuitive drag-and-drop interface empowers you to design visually appealing emails with ease, ensuring your offers stand out and drive engagement.

What is Flodesk?

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.