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10 Special Offer Email Examples Examples and Tips

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In this article, you'll find 10 email examples for special offers that have been sent to customers by various companies. Seeing these examples can help you understand what works and inspire your own designs.

What should go into special offer emails?

A good special offer email grabs attention with a compelling subject line and delivers a clear, irresistible offer. It should be visually appealing, easy to read, and include a strong call-to-action that encourages immediate engagement.

  • Compelling Subject Line: Use phrases like "Exclusive Offer Just for You!" or "Limited Time Deal!" to entice recipients to open the email.
  • Clear and Irresistible Offer: Highlight the main benefit, such as "50% Off Your Next Purchase" or "Buy One, Get One Free."
  • Eye-Catching Visuals: Incorporate high-quality images and bold colors to make the offer stand out and create a sense of urgency.
  • Strong Call-to-Action: Use action-oriented phrases like "Shop Now," "Claim Your Discount," or "Get Started Today" to prompt immediate action.
  • Personalization: Address the recipient by name and tailor the offer to their preferences, such as "Hi [Name], enjoy 20% off on your favorite items!"
  • Sense of Urgency: Include phrases like "Limited Time Only" or "Offer Ends Soon" to encourage quick decision-making.

Let's jump into it!

1. AllTrails

AllTrails is a platform that offers trail maps and guides for outdoor activities such as hiking, running, and biking. The special offer email from AllTrails is effective because it provides a clear and attractive discount (30% off) on their premium service, AllTrails+, and uses personalization to increase engagement.

2. Google

Google's special offer email for the Pixel 9 Pro is a prime example of effective email marketing. The email stands out due to its clear subject line, which creates a sense of urgency by stating that the offer "ends soon," and leverages Google's reputable brand to capture attention and drive engagement.

3. MUBI

MUBI's special offer email effectively creates anticipation and excitement with its subject line, "A very special offer is almost here…". This approach engages recipients by building curiosity and encouraging them to stay tuned for the upcoming deal, making it a compelling strategy for special offers.

4. Priceline

Priceline is a travel service company that offers deals on flights, hotels, car rentals, and vacation packages. The email stands out as a special offer email because it is personalized to the recipient, Smiles Davis, and references a recent trip to Chicago, IL. This personalization, combined with the promise of a special offer inside, makes it engaging and likely to capture the recipient's attention.

5. SoundStripe

SoundStripe, a company that provides music and sound effects for creators, excels with its email titled "đź‘€ Early sneak peek. Your extra special offer is ready!" The email effectively creates a sense of exclusivity and urgency by offering an early sneak peek and an extra special offer, while the eye-catching emoji in the subject line grabs the recipient's attention.

6. Lucid Motors

Lucid Motors is an electric vehicle manufacturer known for its luxury electric cars, particularly the Lucid Air model. The special offer email titled "Final Days of Lucid Air Special Offers" is compelling because it creates a sense of urgency with the phrase "Final Days," encouraging potential customers to take immediate action, and highlights special offers that attract and incentivize customers to make a purchase.

7. Special Offer Inc

Special Offer Inc's email from Brent is effective because it uses a personal touch by addressing the recipient directly and offers a clear, enticing discount that grabs attention immediately. The email's design is clean and straightforward, making it easy for recipients to understand the offer and take action quickly.

8. Zoom

Zoom, a leading provider of video conferencing services, offers a special deal in their email titled "A Special Offer for You." This email stands out due to its clear subject line that immediately captures attention and the strong brand recognition that Zoom commands, which builds trust and encourages recipients to explore the offer further.

9. Safelite

Safelite's special offer email stands out with its clear and direct subject line, "Special offer enclosed!" The email's design is clean and professional, featuring a straightforward layout and easy-to-read font, which makes the offer immediately accessible and engaging for recipients.

10. Elysium

Elysium's special offer email, titled "Welcome to Elysium | Your Special Offer Is Here," effectively captures attention with a warm welcome and an enticing offer. The email stands out due to its clear subject line and engaging content, which together create a compelling invitation for recipients to explore the special offer.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning special offer emails that captivate your audience and drive engagement. Its intuitive interface empowers you to create visually appealing, personalized emails that stand out in any inbox, ensuring your offers are not only seen but also acted upon.

What is Flodesk

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE