5 Great Sales Email Templates To Copy & Paste

Crafting the right sales email can feel like a puzzle. We're breaking down five essential templates to help you connect with your audience and grow your business.

Referring to a template provides a solid starting point, letting you focus on personalizing your message without starting from scratch.

Tips for Writing Sales Emails

• Nail the subject line. This is your first, and maybe only, chance to get their attention. Keep it short, personal, and intriguing without being clickbait. Think less "Big Savings Inside!" and more "Idea for [Their Company Name]".
• Get straight to the point. Skip the "Hope you're having a great week." Your opening line should immediately signal that you've done your research. Reference a recent company achievement, a post they shared, or a mutual connection.
• Focus on their problem, not your product. They don't care about your features; they care about their problems. Frame your pitch around how you can make their life easier or their business better. Show them you understand their specific challenges.
• Have one clear call-to-action. Don't leave them guessing what to do next. End with a single, specific request. Instead of a vague "Let me know if you're interested," try "Are you free for a 15-minute call next Tuesday to discuss this?"
• Make it easy to read. Use short sentences and paragraphs. Break up text to make it scannable. Your design should be clean and your message clear, allowing your value to shine through without distractions.

Types of Sales Email Templates We Will Cover

1. Cold Outreach Email Template
2. Follow-Up Email Template
3. Product Launch Email Template
4. Discount Offer Email Template
5. Customer Feedback Email Template

5 Sales Email Templates

1) Cold Outreach Email Template

<template>

Subject: Quick question about [Their Company Name]

Hi [First Name],

I came across [Their Company Name] and was impressed by your work in [Their Industry]. I noticed [mention something specific you found during your research, like a recent company milestone, a blog post, or a LinkedIn comment].

Based on that, I thought you might be interested in how we help companies like yours with [specific pain point]. We specialize in [briefly explain your value proposition], which has helped similar businesses achieve [specific, quantifiable result].

Are you available for a brief 15-minute call next week to explore if this could be a good fit for you?

Best,

[Your Name]

[Your Title]

[Your Company Name]

[Your Website]

</template>

2) Follow-Up Email Template

<template>

Subject: Following up on [Our Previous Conversation Topic]

Hi [First Name],

It was great connecting with you on [Day or Date of last contact]. I enjoyed learning more about your goals at [Their Company Name].

I’ve been thinking about our discussion on [mention a specific challenge or topic you discussed]. I wanted to share a [resource, e.g., case study, article, or tool] that I thought could be helpful for you.

Are you still interested in exploring how we can help you [achieve a specific outcome]? If so, do you have 15 minutes to connect again this week?

Best,

[Your Name]

[Your Title]

[Your Company Name]

[Your Website]

</template>

3) Product Launch Email Template

<template>

Subject: It’s here: Meet [Product/Feature Name]

Hi [First Name],

We’ve been working on something new, and we're excited to finally share it with you. Introducing [Product/Feature Name], designed to help you [achieve a specific goal or solve a problem].

We created [Product/Feature Name] to address [specific user pain point]. Our goal was to build a simple, intuitive way for you to [describe the key benefit or outcome]. With this new tool, you can now [mention 1-2 key functionalities in simple terms] without the usual complexity.

Ready to see it in action? Explore the new [Product/Feature Name] and see how it works.

[Link to Product Page or Announcement]

We can't wait to see what you create with it.

Best,

[Your Name]

[Your Title]

[Your Company Name]

[Your Website]

</template>

4) Discount Offer Email Template

<template>

Subject: Your special offer: [Discount Percentage]% off

Hi [First Name],

To show our appreciation, we’re offering you an exclusive discount on [Product/Service Name]. For a limited time, you can get [Discount Percentage]% off.

We created [Product/Service Name] to help you [mention a key benefit or outcome], and we want to make it even easier for you to get started.

This offer is valid until [Expiration Date]. Use the link below to claim your discount.

[Link to Offer Page]

We hope you enjoy it.

Best,

[Your Name]

[Your Title]

[Your Company Name]

[Your Website]

</template>

5) Customer Feedback Email Template

<template>

Subject: Your thoughts on [Product/Service Name]

Hi [First Name],

We hope you’re enjoying your experience with [Product/Service Name]. Your perspective is incredibly valuable as we continue to refine our platform.

We created [Product/Service Name] to help you [achieve a specific goal or solve a problem], and your direct feedback is the best way for us to know if we're on the right track. We'd love to hear what you think—what you like, what you don’t, and any ideas you have.

Would you be willing to take a few minutes to share your thoughts? Your input will directly influence future updates.

[Link to Survey or Feedback Form]

Thank you for helping us build better tools for creators like you.

Best,

[Your Name]

[Your Title]

[Your Company Name]

[Your Website]

</template>

What About Using Flodesk?

These templates provide a solid foundation for your messaging, and Flodesk offers the platform to deliver them. We provide an intuitive email builder that lets you design, send, and automate your communication without any coding or design skills.

Our tools are built to help you grow your list and engage your audience through powerful automations and forms. You can start sending effective emails that drive revenue with Flodesk today.

Wrapping Up

These templates offer a blueprint for crafting effective sales emails, providing a solid foundation for building connections and driving results. They are designed to be adapted to your unique voice and audience.

Flodesk provides the platform to bring these templates to life, helping you design and send emails that resonate with your audience. Sign up to start building your business.