5 Great Sales Email Templates To Copy & Paste

Sending a sales email that connects with your audience is a powerful way to grow your business. Getting the message and design right is the first step to turning a reader into a customer.

Using a template takes the guesswork out of the process, giving you a proven structure to build upon.

Tips for Writing Sales Emails

• Nail the subject line. This is your one shot to get them to open the email. Keep it short, personal, and intriguing. Hint at the value inside without giving it all away.
• Talk about them, not you. Your reader cares about their own problems, not your company's history. Frame everything around how you can solve a specific pain point for them.
• Write for scanners. Let's be real, nobody reads every word of a sales email. Use short sentences and bold text to guide their eyes to the most important parts. A clean, simple layout is easier to digest.
• Have one clear ask. Don't overwhelm them with choices. Decide on the single most important action you want them to take—like booking a call or viewing a demo—and make that your only call-to-action.
• Personalize like you mean it. Using their first name is table stakes. Show you've done your homework. Mention their company, a recent project, or a shared connection to prove this isn't just another mass email.

Types of Sales Email Templates We Will Cover

1. Cold Outreach Email Template
2. Follow-Up Email Template
3. Product Launch Email Template
4. Discount Offer Email Template
5. Customer Feedback Email Template

5 Sales Email Templates

1) Cold Outreach Email Template

<template>

Subject: Idea for [*Company Name*]

Hi [*First Name*],

I came across [*Company Name*] and was impressed by [*specific observation about their work, a project, or a recent accomplishment*]. I noticed you're responsible for [*their area of responsibility*], and I had an idea that might help with [*their potential goal or challenge*].

My company, [*Your Company*], helps businesses like yours solve [*specific problem*] by providing [*brief description of your solution*]. Companies we work with typically see [*a specific, tangible result*].

Would you be open to a brief call next week to discuss if this could be useful for you?

Best,

[*Your Name*]

[*Your Title*]

[*Your Company*]

[*Your Website*]

</template>

2) Follow-Up Email Template

<template>

Subject: Following up

Hi [*First Name*],

It was great connecting with you on [*Day of the week/Date*]. I enjoyed learning more about your work at [*Company Name*].

I’m following up on our conversation about [*their goal or challenge*]. Based on what we discussed, I wanted to share [*a relevant resource, case study, or idea*] that I thought you might find useful.

Do you have any questions I can answer? Let me know what you think.

Best,

[*Your Name*]

[*Your Title*]

[*Your Company*]

[*Your Website*]

</template>

3) Product Launch Email Template

<template>

Subject: It's here: [*Product Name*]

Hi [*First Name*],

The wait is over. We're excited to introduce [*Product Name*], our new solution designed to help you [*achieve a specific goal or solve a problem*].

We created [*Product Name*] because we noticed many of you were looking for a better way to [*the specific challenge the product addresses*]. This new tool helps you [*explain the core function and benefit in simple terms*], without the usual complexity.

You can now [*mention a key feature and its direct benefit*] and [*mention another key feature and its benefit*], all within a clean, intuitive interface.

Ready to see it in action? Learn more and get started with [*Product Name*] today.

We can't wait to see what you create.

Best,

[*Your Name*]

[*Your Title*]

[*Your Company*]

[*Your Website*]

</template>

4) Discount Offer Email Template

<template>

Subject: Your special offer from [*Your Company*]

Hi [*First Name*],

To thank you for being part of our community, we’re offering you an exclusive discount on [*Product Name or Service*].

For a limited time, you can get [*Discount Percentage*]% off. We created [*Product Name or Service*] to help you [*solve a specific problem or achieve a goal*], and we want to make it even easier for you to get started.

This offer expires on [*Expiration Date*]. Use the code [*DISCOUNTCODE*] at checkout to claim your discount.

Ready to get started?

Best,

[*Your Name*]

[*Your Title*]

[*Your Company*]

[*Your Website*]

</template>

5) Customer Feedback Email Template

<template>

Subject: How are things going with [*Product/Feature*]?

Hi [*First Name*],

We're checking in because we'd love to hear about your experience with [*Product/Feature*]. Your perspective is essential as we work to make our tools better.

We're curious to know what you think. What’s working well for you, and what could be improved? Your honest feedback helps us understand what to focus on next.

Would you be open to sharing your thoughts? You can reply directly to this email or fill out our brief feedback form here: [*Link to Survey*].

Thanks for helping us build a better platform.

Best,

[*Your Name*]

[*Your Title*]

[*Your Company*]

[*Your Website*]

</template>

What About Using Flodesk?

Now that you have these five sales email templates, you need a tool to bring them to life. At Flodesk, we provide intuitive email marketing tools designed for small businesses. Our platform helps you grow and monetize your email list without needing any coding or design experience. You can build, send, and automate emails that connect with your audience and generate revenue.

Our email builder is designed to be straightforward, allowing anyone to create professional-looking emails. With powerful automations and clean forms, Flodesk gives you the essentials for effective email marketing, minus the usual complexity. We focus on helping you send emails that look good and convert, in a simple way.

Wrapping Up

These templates provide a solid foundation for your sales outreach. The next step is sending them with a tool that makes your brand look its best.

Flodesk gives you the tools to design and send emails that get results. Sign up to start building your campaigns.