Tips

10 Sale Email Examples Examples and Tips

Table of contents
Jump to:

In this article, we'll show you 10 email examples for sales that have been sent to customers in the past from different companies. Getting examples of sale emails before creating your own can help you understand what works and ensure your emails are both effective and visually appealing.

What should go into sale emails?

A good sale email is visually captivating and includes a clear, compelling call-to-action that drives the reader to make a purchase. It should also be personalized and relevant to the recipient, making them feel valued and understood.

  • Attention-Grabbing Subject Line: Use phrases like "Exclusive Offer Just for You!" or "Limited Time Sale!" to entice the reader to open the email.
  • Engaging Opening: Start with a friendly greeting and a hook, such as "Hey [Name], we've got something special for you!"
  • Clear and Compelling Offer: Highlight the main deal with phrases like "Save 50% on your favorite items!" or "Buy One, Get One Free!"
  • Eye-Catching Visuals: Include high-quality images of the products on sale to make the email visually appealing.
  • Strong Call-to-Action: Use buttons or links with phrases like "Shop Now" or "Claim Your Discount" to drive immediate action.
  • Personalization: Tailor the content to the recipient's preferences, such as "Based on your recent purchases, we think you'll love these deals!"

Let's jump into it!

1. New York Magazine

New York Magazine is a publication that offers a wide range of content, including news, culture, and lifestyle topics. The email titled "Get the Most Out of Your New York Magazine App" is a good sale email because it effectively engages the audience with a clear subject line and a compelling call-to-action, encouraging readers to maximize their app experience.

2. Gymshark

Gymshark, a renowned fitness apparel brand, excels with their "Singles Day sale on our app?" email by creating a sense of urgency and exclusivity. The intriguing subject line and clear call-to-action effectively drive app engagement and boost sales, making it a standout example of a successful promotional email.

3. Eton

Eton's "PRE-ACCESS: BLACK FRIDAY SALE" email is a stellar example of a promotional email that effectively announces a sale to customers. Its clear subject line and engaging content create a sense of urgency and exclusivity, encouraging recipients to take immediate action and capitalize on the early access to deals.

4. Huckberry

Huckberry's email titled "BREAKING NEWS: 365 Pants On Sale" stands out as a sale email due to its urgent and attention-grabbing subject line, which immediately informs the recipient of a special promotion. The email effectively captures the reader's interest with a clear and compelling message, driving immediate engagement and action.

5. ROKA

ROKA is a company that specializes in performance eyewear and gear. The email titled "Our Sun Seeker Sale starts now!" effectively captures attention with its clear and engaging subject line, driving recipients to explore the promotional sale and take advantage of the offers.

6. GOODLES

GOODLES' email titled "FINAL HOURS 🚨 20% OFF EVERYTHING" is a prime example of a compelling sale email. The subject line creates a sense of urgency, while the substantial discount of 20% off everything grabs attention and motivates customers to act quickly.

7. 1906 New Highs

The email titled "WHY IS EVERYONE SCREAMING?" from 1906 New Highs effectively captures attention with its intriguing subject line, sparking curiosity and encouraging recipients to open the email. Its compelling content and clear call-to-action drive engagement, making it a standout example of an effective sale email.

8. HUX

HUX's email titled "Don’t miss our biggest sale of the year" is a prime example of a compelling sale email. The clear and urgent subject line immediately grabs attention, while the strong call-to-action encourages recipients to take advantage of the significant sale, making it an exemplary promotional email.

9. Sometimes Always

Sometimes Always' email titled "LAST CHANCE 🔥 25% OFF STOREWIDE ENDS TONIGHT" effectively captures attention with its bold headline and urgent messaging. The clean design, clear call-to-action, and structured layout make it easy to navigate, ensuring recipients quickly grasp the offer and are motivated to act immediately.

10. AllTrails

AllTrails is a platform that offers trail maps and guides for outdoor activities such as hiking, running, and biking. The email titled "ENDS TONIGHT: 50% off AllTrails+" is a great sale email because it creates a sense of urgency with its subject line, encouraging immediate action, and offers a substantial discount, making the offer highly attractive to recipients.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning sale emails that captivate your audience and drive conversions. Its intuitive interface and beautiful templates empower you to create personalized, visually appealing emails that make your offers irresistible.

What is Flodesk

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

image-code-yes

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE
No items found.
Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE