Top 5 Sailthru Alternatives in 2025

What is Sailthru?

Sailthru is a marketing automation platform that focuses on personalized marketing campaigns. For detailed pricing, users are encouraged to contact the company directly. Sailthru offers features such as advanced personalization, cross-channel messaging, and real-time content recommendations. The platform captures key consumer insights, including interests and purchase tendencies, to tailor messaging for each customer. Additionally, Sailthru emphasizes long-term partnerships and strategic marketing support.

Reasons for Considering Sailthru Alternatives

• Customer support can be slow and inefficient, especially for complex issues.
• Integration with external systems is challenging due to limited API support.
• Pricing is not flexible and can be seen as questionable by some users.
• Advanced features may be difficult for beginners to navigate effectively.

A Quick Look

Here are the top 5 alternatives to Sailthru:

1. Flodesk
2. Act-On
3. Cakemail
4. Campaigner
5. Activetrail

Best Alternatives to Sailthru

1. Flodesk

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. It enables the creation, sending, and automation of emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as email lists grow.

Pros of Using Flodesk

• Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
• Flat-Rate Pricing: Flodesk offers flat-rate pricing, ensuring brands aren’t penalized for growing their email lists, unlike platforms charging based on subscriber count.
• Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.

Cons of Using Flodesk

• No SMS Notifications: Flodesk focuses solely on email marketing and does not offer SMS notifications, which can be a limitation for businesses looking to integrate multi-channel communication strategies.
• Not for All Enterprises: Flodesk does not provide API and web hooks for enterprises that might want to trigger automations from business logic, making it less suitable for larger organizations with complex automation needs.

Pricing

Flodesk is the only email platform that simplifies pricing, charging $38 per month regardless of how many emails are sent or how large an email list grows.

• Unlimited Emails and Subscribers: Lists can grow without limits, and emails can be sent as needed, all without additional costs.
• Flat Rate, Big Savings: Flodesk's pricing is simple — it remains at just $38 per month, regardless of list size.

Reviews

Flodesk reviews are overwhelmingly positive, with users praising its ease of use, beautiful templates, and exceptional customer support. Many users describe it as a game-changer for their email marketing needs, highlighting its user-friendly interface and excellent value for money.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. Act-On

Act-On offers marketing automation tools to create, measure, and refine marketing campaigns, along with multichannel marketing capabilities to reach audiences through email and social media. The platform also provides AI-powered analytics for fast answers to complex questions and lead scoring software to measure buyer intent using frameworks or predictive scoring.

Pros of Using Act-On

• Multichannel Marketing: Act-On provides tools to reach audiences through both email and social media.
• AI-Powered Analytics: The platform offers analytics to answer complex questions quickly.
• Lead Scoring: Act-On includes software to measure buyer intent using frameworks or predictive scoring.

Cons of Using Act-On

• Complexity: Despite the emphasis on ease of use, some users might find the array of features and integrations overwhelming, especially if they are not familiar with marketing automation tools.
• Cost Structure: While the pricing is based on active contacts, which can be beneficial, it might still be perceived as expensive for small businesses or startups with limited budgets.

Pricing

Act-On offers pricing plans based on the number of active contacts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $720 per month
• 10,000 Subscribers: $1,375 per month

Reviews

Act-On reviews highlight the platform's intuitive interface, excellent customer support, and valued automation capabilities, but users also mention frustrations with limited features, email issues, and a learning curve for new users.

"Act-On is one of the few tech partners that you can count on. Their customer support is exceptional and always ready to help." - Olga M. (Rating: 4.5/5)

"The platform has a steep learning curve and some features are not intuitive. However, it gets the job done once you get used to it." - Michael S. (Rating: 2.5/5)

3. Cakemail

Cakemail provides email marketing services that include sending branded emails, automating customer interactions, and managing audience data. They also offer professional services such as platform migration, API integrations, strategy development, and performance analysis to optimize email campaigns.

Pros of Using Cakemail

• AI-Enhanced Content Generation: Helps in jumpstarting campaign content creation.
• Personalized Email Content: Allows sending finely-tuned email content based on subscriber data, activity, or interests.
• Premium, Customizable Templates: Offers adaptable templates and an intuitive drag-and-drop email editor.

Cons of Using Cakemail

• Limited Free Plan: The free plan allows sending up to 6,000 emails to 500 contacts each month, which might be restrictive for growing businesses or those with larger email lists.
• Approval for High Volume Email Credits: The 35,000 free email credit plan is subject to approval, which could be a barrier for users needing higher volume email capabilities without immediate approval.

Pricing

Cakemail offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $19 per month
• 10,000 Subscribers: $50 per month

Reviews

Cakemail reviews highlight the platform's user-friendly design, affordability, and customizable email templates, but users have expressed frustration with customer support and occasional technical issues.

"Effortless email marketing with Cakemail. The platform is intuitive and easy to use." - Sourav K. (Rating: 5/5)

"Cakemail is a decent tool for small businesses. However, it lacks some advanced features." - Emily R. (Rating: 3/5)

4. Campaigner

Campaigner is an email marketing platform that provides tools for email automation, SMS marketing, and API integration. It also offers features like conversion tracking, advanced segmentation, and dynamic content to help businesses manage and optimize their marketing campaigns.

Pros of Using Campaigner

• Email marketing automation: Campaigner offers tools to automate email marketing tasks.
• SMS marketing integration: The platform includes features for integrating SMS marketing.
• High deliverability rates: Campaigner ensures emails reach their intended recipients.

Cons of Using Campaigner

• Complex User Interface: Some users find Campaigner's interface to be less intuitive and more complex compared to other email marketing platforms, which can lead to a steeper learning curve.
• Limited Customization Options: While Campaigner offers a variety of templates and tools, the customization options can be somewhat restrictive, making it challenging for users to fully tailor their campaigns to their specific needs.

Pricing

Campaigner offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $23.60 per month
• 10,000 Subscribers: $71.60 per month

Reviews

Campaigner reviews highlight the platform's ease of use, effective B2B sales generation, and praised customer support, but users also report issues with emails landing in spam folders, a learning curve, and occasional platform glitches.

"Campaigner is a powerful tool for email marketing with excellent customer support." - Jane R. (Rating: 4.5/5)

"Campaigner offers a solid set of features, but the interface can be a bit clunky at times." - Sattwik M. (Rating: 3/5)

5. Activetrail

ActiveTrail offers tools for creating and managing email campaigns, including templates and a drag-and-drop editor. It also provides features for building automated customer journeys, designing landing pages, sending SMS messages, creating pop-ups and forms, distributing surveys, integrating with third-party applications, and connecting online stores to drive traffic back to the website.

Pros of Using Activetrail

• Comprehensive Features: ActiveTrail offers email marketing, SMS marketing, marketing automation, landing page creation, and online surveys.
• Advanced Analytics: Provides real-time data and analytics for tracking, testing, and optimizing campaigns.
• Ease of Use: The platform is user-friendly with an intuitive interface and a straightforward drag & drop editor.

Cons of Using Activetrail

• Complexity for Beginners: While the platform offers a wide range of advanced features, it might be overwhelming for beginners who are not familiar with email marketing and automation tools.
• Limited Customization Options: Some users might find the customization options for templates and forms to be limited compared to other platforms, which could restrict their ability to fully personalize their marketing campaigns.

Pricing

ActiveTrail offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $23.20 per month
• 10,000 Subscribers: $65 per month

Reviews

Activetrail reviews highlight the platform's multi-channel marketing capabilities, user-friendly interface, and excellent customer support, but users also mention frustrations with limited landing page creation tools, simple data analysis, and a steep learning curve for beginners.

"ActiveTrail offers excellent multi-channel capabilities and a user-friendly interface." - Dao K. (Rating: 4.5/5)

"The platform is good for basic email marketing but lacks advanced features." - Maria L. (Rating: 2.5/5)

What to Consider When Selecting a Sailthru Alternative?

1. Personalization Capabilities: Look for platforms that offer advanced personalization features, allowing you to tailor messages based on customer behavior, preferences, and purchase history. This ensures more relevant and engaging communications.
2. Ease of Use: Choose a platform with an intuitive interface and easy-to-use tools, such as drag-and-drop editors and pre-built templates. This is crucial for users who may not have extensive technical skills but still want to create professional campaigns.
3. Multichannel Marketing: Consider platforms that support multiple channels like email, SMS, and social media. This allows for a more integrated and cohesive marketing strategy, reaching customers through their preferred communication methods.
4. Analytics and Reporting: Opt for solutions that provide robust analytics and reporting features. These tools help you track campaign performance, understand customer behavior, and make data-driven decisions to optimize future marketing efforts.
5. Customer Support and Resources: Ensure the platform offers reliable customer support and comprehensive resources, such as tutorials, webinars, and a knowledge base. Good support can help you quickly resolve issues and make the most of the platform's features.

Which One Should You Go With?

While each of these platforms offers unique features and benefits, Flodesk stands out for its simplicity, beautiful design, and flat-rate pricing. If you're seeking an alternative that combines ease of use with powerful capabilities, Flodesk is a fantastic choice. Ultimately, any of these options can help elevate your marketing efforts, but Flodesk's user-friendly approach makes it especially appealing for those looking to streamline their email marketing.