Retention Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for retention that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective retention emails.

What should go into Retention emails?

A good retention email is personalized and engaging, focusing on the customer's past interactions and offering value that encourages them to stay. It should be visually appealing, concise, and include a clear call to action that resonates with the recipient's needs.

• Personalized Greeting: Start with the recipient's name to create a personal connection. For example, "Hi [Name], we miss you!"
• Engaging Subject Line: Craft a subject line that grabs attention and hints at the value inside. Examples include "We have something special for you" or "Your exclusive offer awaits."
• Value Proposition: Clearly state what the customer will gain by continuing their relationship with your brand. Use phrases like "Unlock exclusive benefits" or "Enjoy members-only discounts."
• Visual Appeal: Use clean, attractive design elements that align with your brand. Incorporate images, icons, and colors that make the email visually appealing without overwhelming the reader.
• Clear Call to Action: Include a prominent, easy-to-find call to action that directs the recipient on what to do next. Examples include "Renew your subscription" or "Claim your discount now."
• Social Proof: Add testimonials or success stories to build trust and show the value others have found in your product or service. Phrases like "Join thousands of satisfied customers" can be effective.

Let's jump into it and explore 10 email examples of good retention emails!

10 Retention Email Examples

1) Designlines

Designlines offers a visually appealing email template that combines clean design with user-friendly navigation, making it easy for recipients to engage with the content. This retention email stands out due to its simplicity and clear call to action, empowering users to take the next step effortlessly.

2) Strava

Strava's retention email is a prime example of effective customer engagement, featuring a clean design and a clear call to action that encourages users to renew their subscription. The email's simplicity and user-friendly layout make it easy for recipients to understand the value of staying connected with Strava, enhancing their overall experience.

3) You're Looking Well

The "You're Looking Well" email is a categorized template designed to engage customers through its clean design and straightforward layout. Its simplicity and clear call to action make it an effective tool for retaining customers by making them feel valued and encouraging continued interaction with the brand.

4) beefree

The beefree retention email is a standout example due to its clean design and straightforward layout, which makes it easy for recipients to engage with the content. Its simplicity and clear call to action empower users to take the next step effortlessly, enhancing their overall experience and encouraging continued interaction with the brand.

5) Musicbed

Musicbed is a music licensing platform that connects filmmakers, advertisers, and content creators with high-quality, curated music from independent artists and composers. The company did a good job with this email by using a clean design and straightforward layout, making it easy for recipients to engage with the content and understand the unique value Musicbed offers through testimonials from longtime subscribers.

6) Klaviyo

Klaviyo is a powerful email marketing platform designed to help businesses retain customers through personalized and engaging email campaigns. Its clean design and straightforward layout make it easy for users to create visually appealing emails that encourage continued interaction with the brand.

7) Sometimes Always

Sometimes Always' email effectively targets users who have shown interest in specific products but haven't completed their purchase, using a personalized subject line to create urgency. Its clean design, clear call to action, and emphasis on user empowerment make it a powerful tool for driving re-engagement and conversions.

8) Material

Material's email template showcases a modern, minimalistic design that is both visually appealing and user-friendly. Its clean layout and clear call to action empower users to engage effortlessly, making it an excellent tool for re-engaging customers and fostering loyalty.

9) MailChimp

MailChimp is a leading marketing automation platform and email marketing service that helps businesses manage and communicate with their clients, customers, and other interested parties. The "Almost there! Complete your SMS registration today" email stands out with its clean and modern layout, strategic use of whitespace, and clear call-to-action buttons, making it easy for recipients to engage and complete their registration effortlessly.

10) Recess

Recess's "Happy St. Patty's Day" email stands out with its clean design and straightforward layout, making it easy for recipients to engage with the content. Its simplicity and clear call to action empower users to take the next step effortlessly, enhancing their overall experience and encouraging continued interaction with the brand.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning retention emails that captivate your audience and drive engagement. Our intuitive platform empowers you to design personalized, aesthetically appealing emails with ease, ensuring your messages resonate and encourage continued interaction with your brand.

Wrapping Up

Flodesk empowers you to create visually stunning retention emails that captivate your audience and drive engagement. With our intuitive platform, you can design personalized, aesthetically appealing emails with ease, ensuring your messages resonate and encourage continued interaction with your brand.

Our tools are designed to help small businesses grow and monetize their email lists effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that captivate and convert.