Retention Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for retention that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective retention emails.

What should go into retention emails?

A good retention email is personalized and engaging, focusing on the customer's past interactions and offering value that encourages them to stay. It should be visually appealing, concise, and include a clear call to action that resonates with the recipient's needs.

• Personalized Greeting: Start with the recipient's name to create a personal connection. For example, "Hi [Name], we miss you!"
• Relevant Content: Highlight products or services based on the customer's previous purchases or interests. Use phrases like "Based on your last purchase..." or "We thought you might like..."
• Exclusive Offers: Provide special discounts or early access to new products. Phrases like "Exclusive offer just for you" or "Enjoy 20% off your next purchase" work well.
• Engaging Visuals: Use high-quality images and a clean layout to make the email visually appealing. Ensure the design is consistent with your brand's aesthetic.
• Clear Call to Action: Include a prominent button or link that directs the recipient to take the desired action. Examples include "Shop Now," "Renew Your Subscription," or "Claim Your Discount."
• Feedback Request: Ask for the customer's feedback to show that their opinion matters. Use phrases like "We'd love to hear from you" or "Tell us how we can improve."

Let's jump into it and explore 10 email examples of good retention emails!

10 retention email examples

1) Designlines

Designlines offers a clean and visually appealing email template that focuses on simplicity and user empowerment. Its straightforward layout and engaging visuals make it an effective retention email by providing a seamless and enjoyable experience for the recipient, encouraging them to stay connected with the brand.

2) Strava

Strava's retention email stands out for its clean design and user-centric approach, making it easy for recipients to re-engage with the platform. The email's simplicity and visually appealing layout empower users by providing a seamless experience, encouraging them to stay connected and continue using Strava's services.

3) You're Looking Well

You're Looking Well is a retention email that excels in simplicity and user empowerment, featuring a clean design and engaging visuals. Its straightforward layout and aesthetic appeal make it an effective tool for keeping customers connected and engaged with the brand.

4) beefree

Beefree's retention email stands out for its clean, organized design and accessible tabbed navigation, making it simple for users to find and select the email templates they need. This user-friendly interface empowers recipients by providing a seamless and enjoyable experience, encouraging them to stay engaged with the brand.

5) Musicbed

Musicbed is a platform that provides high-quality music licensing for filmmakers and creatives, aiming to elevate their projects with exceptional soundtracks. The company excels in its retention email by focusing on a clean, visually appealing design that empowers users through simplicity and ease of navigation, making it an effective tool for keeping customers engaged and connected with the brand.

6) Designmodo

Designmodo's retention email features a clean and visually appealing design that focuses on simplicity and user empowerment. Its straightforward layout and engaging visuals provide a seamless and enjoyable experience for the recipient, encouraging them to stay connected with the brand.

7) Sometimes Always

Sometimes Always' retention email effectively re-engages users by reminding them of their interest in specific products and creating a sense of urgency with the subject line "We noticed you checking out some very nice bottles ➺ But they're going fast." The email's clean design and straightforward content empower users to complete their purchase, making it a simple yet powerful tool for driving conversions.

8) Material

Material's retention email features a clean and organized layout with accessible tabbed navigation, making it simple for users to find and select the email templates they need. This user-friendly interface empowers recipients by providing a seamless and enjoyable experience, encouraging them to stay engaged with the brand.

9) Semrush

Semrush is an all-in-one digital marketing platform that provides tools for SEO, content marketing, competitor research, PPC, and social media marketing. The Semrush retention email features a clean and organized layout with accessible tabbed navigation, making it simple for users to find and select the email templates they need. This user-friendly interface empowers recipients by providing a seamless and enjoyable experience, encouraging them to stay engaged with the brand.

10) Recess

Recess offers a clean and visually appealing email template that focuses on simplicity and user empowerment. Its straightforward layout and engaging visuals make it an effective retention email by providing a seamless and enjoyable experience for the recipient, encouraging them to stay connected with the brand.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning retention emails that captivate your audience. Our intuitive platform empowers you to design visually appealing emails with ease, ensuring a seamless and enjoyable experience for your recipients.

Wrapping up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity. Our platform empowers you to design visually appealing emails with ease, ensuring a seamless and enjoyable experience for your recipients.

In conclusion, creating effective retention emails is crucial for keeping your audience engaged and connected with your brand. Sign up for Flodesk today and start crafting beautiful, high-converting emails effortlessly. Get started with Flodesk.