In this article, you'll find 10 email examples for referrals that have been sent to customers by various companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective referral emails.
A good referral email is concise and compelling, clearly explaining the benefits of the referral program while making it easy for the recipient to take action. It should include a personal touch, a clear call-to-action, and an enticing reward to motivate participation.
Let's jump into it and explore 10 email examples of good referral emails!
Cirkul is a company that offers innovative hydration products, as highlighted in their email with the subject "Freebies incoming! 🎁💨." This email is a good referral email because it leverages the allure of freebies to entice recipients to share it with others, while the use of emojis in the subject line makes it stand out and increases open rates.
Surreal is a company that is running a referral program where users can earn £10 by sharing the love, as indicated by the email subject "Share the love, make £10." This email is a good referral email because it offers a clear and attractive incentive (£10) for users to refer others, and the straightforward subject line effectively captures the recipient's attention and motivates participation.
Presscription's email titled "Buddy up for better results 👭" effectively uses the theme of collaboration to encourage referrals. By promoting the idea that teaming up with friends can lead to improved results, the email creates a compelling and relatable incentive for customers to participate in the referral program.
Going is a service that helps people find travel deals and offers incentives for referring friends to their platform. The email stands out as a referral email because it offers a tangible reward ("real money") for helping friends travel, which is a strong incentive for recipients to share the service with others. The subject line is also attention-grabbing with the use of an emoji and the promise of financial gain, making it more likely to be opened and acted upon.
HYLO is a brand that sent out an email titled "The perfect summer pairing," showcasing their products in a seasonal context. The company did a good job with this email by using a compelling subject line that evokes a sense of timely relevance and by presenting their offerings in a visually appealing and engaging manner, making it more likely for recipients to take action.
Ticket Tailor is a service that allows users to sell tickets online. The email titled "Partner with us, earn uncapped commission. Forever." is a good referral email because it offers a compelling incentive—uncapped commission forever, which can be very attractive to potential partners, making them more likely to engage with the referral program.
Partnero is a company that has launched a Newsletter Referral Program, as indicated by their email titled "Launching Today: Partnero's Newsletter Referral Program! 🚀". This email is effective because it announces a new and exciting program with a clear and engaging subject line, and the use of an emoji adds a sense of excitement and urgency, capturing the recipient's attention and encouraging participation in the referral program.
Freelance Things offers valuable insights on freelancing, covering topics like first-year pricing, pitching, U.S. tax resources, and tips from "How to Win Friends and Influence People." This email is a good example of a referral email because it features a comprehensive subject line that attracts a broad audience and includes resourceful content that is highly beneficial for freelancers, encouraging them to share it with others.
Southwest Airlines' email titled "Smiles Davis, earn up to 100,000 bonus points!" is a standout example of effective email marketing. The email's design features a clear and engaging subject line, a well-organized layout with headings and subheadings, and a standard sans-serif font that ensures readability. The use of call-to-action buttons and the option to view the email in different formats further enhance its accessibility and appeal.
Circles' email titled "Introducing Our Referral Program - Sign Up. Share. Make Money." effectively captures the recipient's attention with a clear and action-oriented subject line. The email's structured content and visually appealing design make it easy for recipients to understand the benefits of the referral program and take immediate action, enhancing its effectiveness as a referral email.
With Flodesk, you can effortlessly craft stunning referral emails that captivate your audience and drive action. Its intuitive design tools and beautiful templates empower you to create visually appealing emails that clearly communicate your referral program's benefits, making it easy for recipients to share and participate.
Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.
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