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10 Reengagement Email Examples Examples and Tips

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In this article, you'll find 10 email examples for reengagement that have been successfully sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own reengagement emails.

What should go into reengagement emails?

A good reengagement email grabs attention with a compelling subject line and offers a clear, enticing call-to-action. It should also personalize the content to make the recipient feel valued and understood.

  • Compelling Subject Line: Use phrases like "We Miss You!" or "Come Back for More!" to immediately catch the reader's eye.
  • Personalized Greeting: Address the recipient by their first name to create a sense of familiarity and connection.
  • Clear Call-to-Action: Include a direct and enticing CTA such as "Rejoin Now" or "Claim Your Discount" to prompt immediate action.
  • Engaging Content: Highlight what the recipient has missed out on, using phrases like "Here's what you've been missing" or "Check out our new features."
  • Exclusive Offer: Provide a special incentive like a discount or free trial to encourage reengagement, e.g., "Enjoy 20% off your next purchase."
  • Easy Unsubscribe Option: Ensure there's a simple way to opt-out, showing respect for the recipient's preferences and maintaining trust.

Let's jump into it!

1. Lummi

Lummi's email titled "Your Lummi performance đŸŒ”" effectively reengages users by providing personalized performance metrics, making recipients feel valued and informed about their progress. This approach not only grabs attention but also encourages further interaction with the service by highlighting individual achievements and areas for improvement.

2. PetSmart

PetSmart's email titled "$20 salon coupon inside!" effectively reengages customers by offering a tangible incentive that encourages them to return and utilize PetSmart's services. This approach not only grabs attention with a valuable offer but also provides a clear call-to-action, making it an effective strategy for reengagement.

3. Miro

Miro's email titled "5 tips to start creating your board" effectively reengages customers by offering practical advice that helps users maximize the platform's features. By providing valuable content and actionable tips, the email encourages users to actively engage with Miro, thereby increasing usage and reducing churn.

4. Plus-Plus USA

Plus-Plus USA is a company promoting its innovative building toys, now available at Target stores. This reengagement email stands out by informing and exciting previous customers about the new availability at a major retailer, encouraging them to reconnect with the brand and make a purchase.

5. Harry Potter

Harry Potter is a beloved series that follows the journey of a young wizard as he navigates the challenges of growing up and battling dark forces. The email titled "You’re free to check the King 🐍" effectively captures attention with its intriguing subject line, making recipients curious and eager to engage with the content.

The company did a good job with this email by leveraging a captivating subject line that piques interest and encourages recipients to open the email. This approach not only grabs attention but also aligns well with the magical and mysterious theme of the Harry Potter series, making it an effective strategy for reengagement.

6. KULFI

KULFI's email titled "Bye Summer đŸ„Č" captures attention with its emotive subject line, evoking a sense of nostalgia as the season changes. This approach leverages seasonal themes to create a connection with recipients, encouraging them to re-engage with the brand.

7. WeWork

WeWork is a company that provides shared workspaces, community, and services for entrepreneurs, freelancers, startups, small businesses, and large enterprises. The reengagement email is effective because it is personalized (addressing the recipient as "Smiles Davis"), has a clear and enticing subject line ("your ideal office is waiting"), and is designed to re-capture the interest of the recipient by highlighting the benefits of WeWork's offerings.

8. Visit Greenville SC

Visit Greenville SC is an organization that promotes tourism and travel to Greenville, South Carolina, by creating engaging content to attract visitors to explore the city's various adventures and experiences. The email titled "Follow the Path—Choose Your Greenville Adventure!" is a good example of reengagement because it uses an intriguing subject line to invite exploration and likely includes clear calls to action, encouraging recipients to plan their visit or explore specific attractions.

9. Daily Drop

Daily Drop's email, titled "✈ Welcome to Daily Drop, the best travel newsletter on earth," stands out with its clean layout and engaging design elements. The use of clear headings, organized sections, and a straightforward font enhances readability, while the emotive subject line and easy navigation make it an effective and appealing reengagement email.

10. Strava

Strava is a platform that allows users to track their physical activities, such as running and cycling, and share their progress with a community of like-minded individuals. The email from Strava is a great reengagement email because it creates a sense of urgency by highlighting that there are only 4 days left for the subscription preview, prompting users to take immediate action to avoid missing out on the benefits of the subscription. The subject line is clear and direct, making it easy for recipients to understand the importance of the email at a glance.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly craft stunning reengagement emails that captivate your audience with beautiful, customizable templates. Empower yourself to create personalized, visually appealing emails that not only grab attention but also drive action, all with an intuitive, user-friendly interface.

What is Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE