5 Great Reconnecting With Old Clients Email Templates To Copy & Paste

Reaching out to past clients is a great way to bring in new business, but figuring out what to say can be tough. You want to sound natural and remind them of the great work you did together without coming off as pushy.

That's where a good template comes in. Having a starting point makes it much easier to craft a message that feels authentic and gets a response.

Tips for Writing Reconnecting With Old Clients Emails

• Start with a specific memory. Don't just open with a generic "Hope you're well." Mention the project you worked on together or a positive interaction you shared. This immediately shows you remember them and that this isn't a mass email blast.
• Lead with value, not an ask. Before you jump into pitching a new project, offer something useful. This could be a link to a helpful article, a quick observation about their industry, or a new tool you think they'd like. It frames the conversation around helping them, not just getting more work.
• Keep it short and scannable. Your past clients are busy people. A wall of text is a surefire way to get your email ignored. Use short paragraphs and get straight to the point so they can understand your message in seconds.
• Have a clear, low-pressure call to action. Instead of a demanding "Let's schedule a call," try something softer. A simple "Curious to hear your thoughts on this?" or "Let me know if you'd be open to a quick chat sometime" makes it easy for them to respond without feeling cornered.

Types of Reconnecting With Old Clients Email Templates We Will Cover

1. Catching Up Email Template
2. New Offer Email Template
3. Feedback Request Email Template
4. Holiday Greetings Email Template
5. Anniversary Reminder Email Template

5 Reconnecting With Old Clients Email Templates

1) Catching Up Email Template

<template>

Subject: Checking in from [*Your Name*]

Hi [*Client Name*],

I was thinking about the [*mention a specific project or positive memory*] we worked on together the other day and wanted to reach out. I hope you and the team at [*Client Company Name*] are doing well.

I recently saw [*mention a recent achievement or news about their company*] and wanted to say congratulations. It's great to see the progress you're making.

No pressure to reply if you're busy, but I'd love to hear what you've been working on lately when you have a free moment. It would be great to catch up.

All the best,

[*Your Name*]

[*Your Title*]

[*Your Company*]

</template>

2) New Offer Email Template

<template>

Subject: A new way to [*achieve a specific goal*]

Hi [*Client Name*],

Hope you're doing well. I enjoyed working with you on the [*mention specific project*] and wanted to share something new we've been working on.

We recently launched a [*new service or product*] that helps businesses like yours [*mention a key benefit relevant to their past project*]. Given your focus on [*mention their goal*], I thought it might be a good fit for you.

Would you be open to a brief chat next week to see if it could be useful for [*Client Company Name*]? Let me know what you think.

Best,

[*Your Name*]

[*Your Title*]

[*Your Company*]

</template>

3) Feedback Request Email Template

<template>

Subject: Your thoughts on our work together?

Hi [*Client Name*],

Hope you’re doing well. I’m reaching out because I’m always looking for ways to improve my services, and your perspective on our [*mention specific project*] would be very helpful.

If you have a moment, would you be willing to share some feedback on your experience? I'm particularly interested in your thoughts on [*mention 1-2 specific areas, e.g., the design process, our communication, the final results*]. Your honest input is valuable as I continue to refine my work.

Thank you for considering it.

Best,

[*Your Name*]

[*Your Title*]

[*Your Company*]

</template>

4) Holiday Greetings Email Template

<template>

Subject: Happy Holidays from [*Your Company Name*]

Hi [*Client Name*],

As the year comes to a close, I wanted to reach out and wish you and the team at [*Client Company Name*] a wonderful holiday season.

Thinking back on this year, I was reminded of our work on [*mention a specific project*] and wanted to say thank you for the collaboration. It was a pleasure working with you.

I hope you have a restful holiday and a great start to the new year.

All the best,

[*Your Name*]

[*Your Title*]

[*Your Company*]

</template>

5) Anniversary Reminder Email Template

<template>

Subject: One year since the [*Project Name*] launch

Hi [*Client Name*],

I was looking at the calendar and realized it’s been about a year since we launched the [*mention specific project*]. I wanted to reach out and see how things have been going since then.

I hope the [*mention a specific outcome, e.g., new website, branding*] has been performing well for you. I’m always interested to hear about the long-term results of our collaborations.

It was a pleasure working with you and the team at [*Client Company Name*]. If you're planning any new initiatives for the upcoming year, I'd be happy to discuss them.

Best,

[*Your Name*]

[*Your Title*]

[*Your Company*]

</template>

What About Using Flodesk?

These templates offer a solid framework for reconnecting with your past clients. Flodesk gives you the tools to design and send these emails in a way that reflects your brand's quality, no coding required.

Our platform is built to help you manage your client list and nurture those valuable relationships through intuitive automation. You can start sending emails that engage your audience by trying Flodesk.

Wrapping Up

Reaching out to past clients doesn't have to be awkward or time-consuming. With the right approach, you can restart conversations that lead to new opportunities.

Flodesk provides the platform to send beautifully designed emails that get noticed. Start building and sending your own by signing up today.