Reaching out to past clients is a great way to bring in new business, but figuring out what to say can be tough. You want to sound natural and remind them of the great work you did together without coming off as pushy.
That's where a good template comes in. Having a starting point makes it much easier to craft a message that feels authentic and gets a response.
<template>
Subject: Catching up from [Your Name]
Hi [Client Name],
Hope you’re doing well. I was just thinking about the [Project Name] we worked on together and wanted to reach out to say hello.
I really enjoyed our collaboration and was curious to hear what you've been working on since then. How have things been at [Client's Company Name]?
No sales pitch here, just genuinely wanted to reconnect.
All the best,
[Your Name]
[Your Position]
[Your Company]
</template>
<template>
Subject: A new offer for [Client's Company Name]
Hi [Client Name],
Hope you’re doing well. I enjoyed our work on the [Project Name] and was thinking about your business recently.
We’ve just launched a new [Service/Product Name] that helps businesses like yours [achieve a specific benefit, e.g., streamline their marketing]. Given your focus on [Client's Goal from past project], I thought this might be relevant for you.
Would you be open to a quick call next week to see if it’s a good fit? You can also learn more about it here: [Link to Offer Page].
Best,
[Your Name]
[Your Position]
[Your Company]
</template>
<template>
Subject: Your thoughts on the [Project Name] project?
Hi [Client Name],
Hope you’re doing well. I’m reaching out because we’re currently refining our process and your perspective on our past work together on the [Project Name] would be incredibly helpful.
We value your opinion and are always looking for ways to improve our services. Would you be willing to share some brief feedback on your experience? Any thoughts on what went well or what could have been better would be greatly appreciated.
You can reply directly to this email with your thoughts. Thank you for considering.
Best,
[Your Name]
[Your Position]
[Your Company]
</template>
<template>
Subject: Happy Holidays from [Your Name]
Hi [Client Name],
As the year comes to a close, I wanted to send a quick note to wish you and the team at [Client's Company Name] a happy holiday season.
I was thinking about our work on the [Project Name] and wanted to thank you again for the collaboration. It was a highlight of my year.
Wishing you all the best for the new year. Hope it’s filled with success and great projects.
Warmly,
[Your Name]
[Your Position]
[Your Company]
</template>
<template>
Subject: Celebrating one year since the [Project Name] project
Hi [Client Name],
I was looking at the calendar and realized it’s been a year since we wrapped up the [Project Name] project. I hope you’re doing well.
I enjoyed our collaboration and was curious to hear how things have been going since then. It would be great to hear about the impact the project has had and what you’re focused on now at [Client's Company Name].
Let me know if you’re open to a brief chat to reconnect sometime.
All the best,
[Your Name]
[Your Position]
[Your Company]
</template>
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Trusted by thousands of businesses, Flodesk helps both beginners and experts send high-converting emails in a simple way. With our email builder, effective automations, and well-designed forms, we give you everything you need for your email marketing, minus the complexity.
Reaching out to old clients keeps your business top-of-mind and can lead to new work. These templates give you a clear and simple way to start the conversation.
With Flodesk, you can put these templates into action and send emails that look professional and feel personal. Sign up to see how it works.
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