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10 Best Recipe Email Examples and Tips

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In this article, you'll find 10 email examples for recipes that have been sent to customers by various companies. Seeing these examples can help you understand what works and inspire your own designs, making the process of creating recipe emails much simpler and more effective.

What should go into recipe emails?

A good recipe email is visually appealing and easy to follow, featuring high-quality images and clear, concise instructions. It should also include engaging content that entices the reader to try the recipe, such as unique tips or personal anecdotes.

  • Eye-catching Subject Line: Use phrases like "Delicious Dinner Ideas" or "Quick and Easy Recipes" to grab attention and entice the reader to open the email.
  • High-Quality Images: Include mouth-watering photos of the finished dish to make the recipe irresistible. Think "Golden Brown Chicken" or "Vibrant Veggie Stir-fry."
  • Clear Instructions: Break down the recipe into simple steps with phrases like "Mix thoroughly" or "Bake until golden brown" to ensure the reader can easily follow along.
  • Engaging Content: Add personal touches or cooking tips, such as "My grandma's secret ingredient" or "Perfect for a cozy night in," to make the email more relatable and interesting.
  • Call to Action: Encourage readers to try the recipe with prompts like "Cook this tonight!" or "Share your creation with us!" to create a sense of community and engagement.
  • Easy-to-Read Layout: Use bullet points, short paragraphs, and plenty of white space to make the email easy to scan and read. Phrases like "Prep Time: 10 mins" and "Serves: 4" help organize the content.

Let's jump into it!

1. Alice

Alice's email, titled "A Wickedly Delicious Halloween Treat," is a perfect example of a recipe email done right. It combines a festive theme with high-quality images and clear, engaging instructions, making it both visually appealing and easy to follow for readers looking to create a spooky treat.

2. Rebel Rabbit

Rebel Rabbit's email, "A New Mocktail to Spice Up Your Fall," stands out with its vibrant imagery and clear, step-by-step instructions, making it easy for readers to recreate the featured mocktail. The engaging content and seasonal theme make it a compelling and effective recipe email that captures the essence of fall.

3. Graza

Graza's email, "Sunday Dinner Unlocked," is a stellar example of a recipe email that captivates customers with its inviting imagery and straightforward instructions. The email's clear layout and engaging content make it easy for readers to follow along and feel inspired to recreate the delicious meal at home.

4. Klaviyo

Klaviyo is a marketing automation platform that helps businesses grow by leveraging data to create personalized marketing experiences. The email titled "Klaviyo AI: Castore's recipe for ecommerce growth" stands out as a recipe email because it provides a formula or set of strategies for achieving ecommerce success using Klaviyo's AI capabilities, making it both informative and actionable for readers.

5. Fellow

Fellow's email, "The Ultimate Summer Coffee Cocktail by Dan Fellows," excels with its vibrant imagery and clear, engaging instructions, making it easy for readers to recreate the featured cocktail. The email's visually appealing design and concise content effectively capture the essence of summer, enticing readers to try the recipe at home.

6. CREME

CREME's email, "Now Free: All 1800+ Step-by-Step Video Recipes," excels with its clear and concise presentation, making it easy for readers to access a vast library of recipes. The email's engaging content and straightforward layout ensure that users can quickly find and start using the video recipes, enhancing their cooking experience.

7. Vitamix

Vitamix's email, "A Fusion of Fruit Flavors," captivates with its vibrant imagery and clear, concise instructions, making it easy for readers to recreate the featured smoothie. The email's visually appealing design and engaging content effectively inspire readers to try the recipe, showcasing the versatility and ease of using a Vitamix blender.

8. Sauz

Sauz's email, "Recipe: The Ultimate Bloody Mary," captivates with its vibrant imagery and clear, step-by-step instructions, making it easy for readers to recreate the featured cocktail. The email's visually appealing design and engaging content effectively inspire readers to try the recipe, showcasing the versatility and creativity of Sauz's offerings.

9. Jameson

Jameson's email, "Inside: 2 Spins on a Classic Drink Recipe," stands out with its bold, eye-catching title and sleek, modern design. The use of high-quality images and a clean, easy-to-read font makes the email visually appealing, while the clear layout ensures that readers can easily follow the drink recipes and feel inspired to try them at home.

10. Ooni Pizza Ovens

Ooni Pizza Ovens' email, "Your Free Recipe Book is Inside," stands out with its enticing offer and visually appealing design. The email effectively captures the reader's attention with high-quality images of delicious pizzas and clear, engaging instructions, making it easy for readers to recreate the recipes at home and showcasing the versatility of Ooni Pizza Ovens.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning recipe emails that captivate your audience with beautiful, customizable templates and intuitive design tools. Empower yourself to craft visually appealing emails that are not only easy to follow but also inspire your readers to try new recipes, all while enjoying a seamless and user-friendly experience.

What is Flodesk

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE