Recipe Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for recipes that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own engaging and visually appealing recipe emails.

What should go into Recipe emails?

A good Recipe email is visually appealing and easy to follow, featuring clear instructions and mouth-watering images. It should also include unique elements like ingredient lists and cooking tips to make the reader's cooking experience seamless and enjoyable.

• Eye-catching Subject Line: Use phrases like "Delicious Dinner Ideas" or "Quick and Easy Recipes" to grab attention and entice the reader to open the email.
• Engaging Introduction: Start with a warm greeting and a brief, enthusiastic introduction to the recipe, such as "Get ready to wow your taste buds with this simple yet delicious pasta dish!"
• Clear Recipe Instructions: Break down the steps in a straightforward manner, using bullet points or numbered lists to ensure the reader can easily follow along. For example, "1. Boil the pasta. 2. Sauté the garlic."
• High-Quality Images: Include vibrant, high-resolution photos of the finished dish and key steps in the cooking process to make the recipe more appealing and easier to follow.
• Ingredient List: Provide a detailed list of ingredients with exact measurements, such as "2 cups of flour, 1 teaspoon of salt," to ensure the reader has everything they need before starting.
• Cooking Tips and Variations: Offer helpful tips or variations to customize the recipe, like "Add a pinch of chili flakes for extra heat" or "Try using whole wheat pasta for a healthier option."

Let's jump into it and explore 10 email examples of good Recipe emails!

10 Recipe Email Examples

1) Alice

Alice, a brand likely related to mushroom-based products, has crafted a Halloween-themed recipe email titled "A WICKEDLY DELICIOUS HALLOWEEN TREAT." This email stands out due to its simplicity, user empowerment through clear calls-to-action, and aesthetic appeal with festive visuals and a cohesive design.

2) Rebel Rabbit

Rebel Rabbit's email, featuring a new mocktail to spice up your fall, is a prime example of a good Recipe email. Its clear instructions and vibrant imagery make it easy to follow, while the engaging design and seasonal theme enhance the overall user experience.

3) Graza

Graza's "Sunday Dinner Unlocked" email is a well-crafted example of a recipe email, featuring a clean and straightforward design that makes it easy for customers to follow along. The email's simplicity and clear calls-to-action empower users to recreate the recipe with confidence, while its visually appealing layout enhances the overall cooking experience.

4) Klaviyo

Klaviyo's "Castore's recipe for ecommerce growth" email stands out due to its AI-powered insights and case study approach, offering a structured, easy-to-follow guide for ecommerce success. The clean layout, clear branding, and interactive elements like action buttons and social sharing options make it both visually appealing and user-friendly.

5) Fellow

Fellow's email, featuring "The Ultimate Summer Coffee Cocktail by Dan Fellows," showcases a clean and engaging design that highlights the recipe's simplicity and appeal. The company excels in this email by providing clear instructions and vibrant imagery, empowering users to easily recreate the cocktail while enjoying an aesthetically pleasing and user-friendly experience.

6) CREME

CREME's email, featuring "Now Free: All 1800+ Step-by-Step Video Recipes," is a standout example of a recipe email due to its clear and accessible design. The email empowers users with easy-to-follow video instructions and a visually appealing layout, making the cooking process straightforward and enjoyable.

7) Vitamix

Vitamix's email, titled "A Fusion of Fruit Flavors," showcases a vibrant and visually appealing design that immediately captures the reader's attention. The email is effective due to its clear instructions and high-quality images, which empower users to easily recreate the recipe while enjoying an aesthetically pleasing experience.

8) Sauz

Sauz's email, featuring "The Ultimate Bloody Mary," stands out with its clean design and clear instructions, making it easy for users to follow along. The vibrant imagery and straightforward layout empower users to recreate the recipe with confidence, enhancing their overall cooking experience.

9) Jameson

Jameson's email, featuring "Inside: 2 Spins on a Classic Drink Recipe," stands out with its clean design and clear instructions, making it easy for users to follow along. The vibrant imagery and straightforward layout empower users to recreate the recipes with confidence, enhancing their overall experience.

10) Ooni Pizza Ovens

Ooni Pizza Ovens' email, titled "Your free recipe book is inside 🍕," is a prime example of a great Recipe email. Its clean design, clear instructions, and vibrant imagery make it easy for users to follow along and recreate delicious recipes, enhancing their overall cooking experience.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning and user-friendly recipe emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft emails that are both aesthetically appealing and easy to follow, ensuring your readers have a seamless and enjoyable cooking experience.

Wrapping Up

Flodesk offers the most user-friendly email marketing tools for small businesses, making it easy to grow and monetize your email list. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a straightforward way.

With the world’s most intuitive email builder, powerful automations, and aesthetically pleasing forms, Flodesk provides everything you need for effective email marketing—without the complexity. Our platform empowers you to craft visually stunning and user-friendly emails that captivate your audience and enhance their experience.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating beautiful, high-converting emails effortlessly.