Recipe Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for recipes that have been sent to customers by various companies. Seeing these examples can help you understand what works and inspire your own email designs.

What should go into Recipe emails?

A good Recipe email is visually appealing and easy to follow, featuring clear instructions and mouth-watering images. It should also include engaging language that makes the reader excited to try the recipe themselves.

• Eye-Catching Subject Line: Use phrases like "Delicious Dinner Ideas" or "Your Next Favorite Recipe Awaits" to grab attention.
• Enticing Visuals: Include high-quality images of the finished dish to make the recipe irresistible.
• Clear Instructions: Break down the steps with simple, easy-to-follow language such as "Mix ingredients" or "Bake for 20 minutes."
• Ingredient List: Provide a concise list of ingredients with quantities, using phrases like "2 cups of flour" or "1 tablespoon of olive oil."
• Personal Touch: Add a brief story or tip from the chef, like "This recipe has been in my family for generations" or "Try adding a pinch of salt for extra flavor."
• Call to Action: Encourage readers to try the recipe with phrases like "Cook this tonight!" or "Share your creation with us!"

Let's jump into it and explore 10 fantastic examples of Recipe emails that hit all the right notes!

10 Recipe Email Examples

1) Alice

Alice's email titled "A WICKEDLY DELICIOUS HALLOWEEN TREAT" is a perfect example of a Recipe email that captures the festive spirit with its Halloween theme. The email's engaging visuals and clear, enticing language make it easy for readers to follow the recipe and get excited about trying it out for the holiday.

2) Rebel Rabbit

Rebel Rabbit's email titled "🍂 A New Mocktail to Spice Up Your Fall 🐇" is a stellar example of a Recipe email that captures the essence of the season with its autumnal theme. The email's engaging visuals and clear, enticing language make it easy for readers to follow the recipe and get excited about trying out a new fall-inspired mocktail.

3) Graza

Graza's email titled "Sunday dinner, unlocked 🍅" is a prime example of an effective Recipe email. Its engaging subject line and visually appealing design make it easy for customers to get excited about trying out new meal ideas, ensuring the content is both inviting and practical for home cooks.

4) Klaviyo

Klaviyo is an email marketing platform that helps businesses grow by leveraging data to create personalized email campaigns. The email titled "Klaviyo AI: Castore's recipe for ecommerce growth" stands out as a Recipe email because it provides a formula or set of strategies (a "recipe") for achieving ecommerce growth, making it both informative and actionable for businesses looking to enhance their marketing efforts.

5) Fellow

Fellow is a company known for its coffee products, and in this context, it is promoting a summer coffee cocktail recipe by Dan Fellows. The email is well-executed because it features a clear and engaging subject line that highlights a unique and seasonal offering, making it visually appealing and well-structured for easy understanding and action.

6) CREME

CREME's email titled "Now FREE! All 1800 step-by-step video recipes" is a standout example of a Recipe email. It captures attention with a compelling value proposition, offering free access to a vast library of video recipes, which is likely to attract and engage a wide audience interested in cooking.

7) Vitamix

Vitamix is a company known for its high-performance blenders, which are often used to create a variety of recipes, including smoothies, soups, and sauces. The email titled "A Fusion of Fruit Flavors" is an effective Recipe email because it focuses on a specific theme (fruit flavors), attracting recipients interested in healthy and delicious recipes, and its well-crafted design and content effectively engage the audience.

8) Sauz

Sauz's email titled "RECIPE: The Ultimate Bloody Mary 🫒🍅" is a prime example of a Recipe email that captures attention with its engaging subject line and use of emojis. The email's clear focus on providing a detailed recipe makes it easy for readers to follow along and get excited about making the cocktail themselves.

9) Jameson

Jameson's email titled "Inside: 2 Spins on a Classic Drink Recipe" stands out with its clean and modern design, featuring a bold and inviting title that immediately captures attention. The use of high-quality images and a well-structured layout makes the email visually appealing and easy to follow, enhancing the overall user experience.

10) Ooni Pizza Ovens

Ooni Pizza Ovens specializes in high-quality pizza ovens designed to help customers create delicious pizzas at home. The email titled "Your free recipe book is inside 🍕" stands out as a great Recipe email because it offers a valuable resource—a free recipe book—making it highly appealing to pizza enthusiasts. The engaging subject line directly communicates the value of the email, enticing recipients to open and explore the content.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Recipe emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to craft visually appealing emails with ease, ensuring your recipes not only look delicious but are also simple for your readers to follow.

What is Flodesk?

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.