5 Great Real Estate Offer Email Templates To Copy & Paste

Ready to make an offer on a property? The email you send is your first big move, and it needs to be clear and compelling.

Using a template provides a solid framework, so you can focus on the important details of your offer instead of sweating the small stuff.

We’ve put together five different templates to help you communicate your offer effectively in any situation.

Tips for Writing Real Estate Offer Emails

• Nail the subject line. Make it easy for the listing agent to spot your offer in a crowded inbox. Use a clear and direct format like: “Offer for [Property Address] from [Your Name].”
• Put the key terms upfront. Don’t make the agent hunt for the important information. State your offer price, financing type (e.g., cash, pre-approved mortgage), and proposed closing date in the first paragraph.
• Attach your documents. Show you’re a serious and prepared buyer. Always attach your pre-approval letter and proof of funds directly to the email. This saves time and reduces back-and-forth.
• Keep it professional. The email is for the agent, not the seller. Keep the tone straightforward and business-like. If you want to write a personal letter to the seller, attach it as a separate document.
• Include an expiration date. An offer shouldn't be open-ended. Add a reasonable deadline, such as “This offer is valid until 5:00 PM on [Date],” to create a sense of urgency and keep the process moving.

Types of Real Estate Offer Email Templates We Will Cover

1. New Listing Announcement Email Template
2. Open House Invitation Email Template
3. Price Reduction Alert Email Template
4. Client Testimonial Request Email Template
5. Property Follow-Up Email Template

5 Real Estate Offer Email Templates

1) New Listing Announcement Email Template

<template>

Subject: Just Listed: [*Property Address*]

Hi [*Client Name*],

I’m writing to let you know about a new property that just came on the market in [*Neighborhood/City*]. It’s located at [*Property Address*] and has many of the features you’re looking for.

This [*Number of Bedrooms*]-bedroom, [*Number of Bathrooms*]-bathroom home includes [*mention 2-3 key features, e.g., a spacious open-concept living area, a newly updated kitchen, and a private backyard*]. It’s a beautiful space that shows even better in person.

You can view photos and get more details on the official listing page here: [*Link to Listing*].

If you’re interested in a private showing, please let me know what day and time works best for you. I’d be happy to arrange it.

Best,

[*Your Name*]

[*Your Title*]

[*Your Brokerage*]

[*Your Phone Number*]

</template>

2) Open House Invitation Email Template

<template>

Subject: You’re Invited: Open House at [*Property Address*]

Hi [*Client Name*],

I’d like to invite you to an open house for a property at [*Property Address*] this [*Day of the Week*], [*Date*], from [*Start Time*] to [*End Time*].

This [*Number of Bedrooms*]-bedroom, [*Number of Bathrooms*]-bathroom home is a must-see. It features [*mention 2-3 key features, e.g., hardwood floors, a gourmet kitchen, and a large deck perfect for entertaining*].

This is a great opportunity to see the home in person and get a feel for the neighborhood. No appointment is necessary—just stop by during the open house hours.

For more photos and details, you can view the listing here: [*Link to Listing*].

I hope to see you there.

Best,

[*Your Name*]

[*Your Title*]

[*Your Brokerage*]

[*Your Phone Number*]

</template>

3) Price Reduction Alert Email Template

<template>

Subject: Price Update: [*Property Address*]

Hi [*Client Name*],

I’m writing to let you know that the price for the property at [*Property Address*] has just been reduced. I wanted to share this update with you immediately, as I know this was a home you were interested in.

The list price has been updated from [*Old Price*] to [*New Price*]. This is a significant adjustment that could make it the right fit for you.

You can see the updated listing and more photos here: [*Link to Listing*].

Let me know if you’d like to schedule a visit to see it again or discuss putting together an offer. I’m available to chat whenever works best for you.

Best,

[*Your Name*]

[*Your Title*]

[*Your Brokerage*]

[*Your Phone Number*]

</template>

4) Client Testimonial Request Email Template

<template>

Subject: Your Feedback on Your Recent [*Purchase/Sale*]

Hi [*Client Name*],

I hope you’re settling in well. It was a pleasure helping you with your recent [*purchase/sale*] at [*Property Address*].

Now that the process is complete, I was hoping you might share a few words about your experience. Testimonials from past clients are incredibly helpful for others who are just starting their real estate journey and help me improve my services.

If you’re willing, you can leave a review here: [*Link to Review Platform*]. A few sentences about what you found most helpful would be perfect.

Thank you for your time and consideration.

Best,

[*Your Name*]

[*Your Title*]

[*Your Brokerage*]

[*Your Phone Number*]

</template>

5) Property Follow-Up Email Template

<template>

Subject: Following Up on [*Property Address*]

Hi [*Client Name*],

I’m following up on your recent visit to [*Property Address*]. I wanted to check in and see what your initial thoughts were after seeing the home in person.

I’m interested to hear what you liked and if you have any questions about the layout, condition, or neighborhood. Your feedback is helpful as we continue your search.

If you’d like to schedule a second viewing or discuss next steps, please let me know what time works for you. I’m available to provide any additional information you might need.

Best,

[*Your Name*]

[*Your Title*]

[*Your Brokerage*]

[*Your Phone Number*]

</template>

What About Using Flodesk?

While the templates above are designed for individual communication, they can be adapted to engage your entire client list with an email marketing platform. Flodesk provides the tools to create and send these emails, with an intuitive builder that requires no design or coding skills.

You can use automations to send out new listing announcements or price updates, keeping your audience engaged and growing your business. See how Flodesk can help you build your email marketing by visiting our website.

Wrapping Up

Sending the right email at the right time is a critical part of real estate. These templates give you a reliable framework for your most important client communications.

Flodesk helps you create emails that look as professional as you are. Start building your emails and see how simple it is to elevate your client outreach.