Making an offer on a property is a huge step, and nailing the offer email is critical. We're breaking down five essential templates to help you get it right every time.
Referring to a template ensures you include all the necessary details clearly and professionally. This simple step can make all the difference in getting your offer accepted.
<template>
Subject: Just Listed: [*Property Address*]
Hi [*Client Name*],
I wanted to share a new property that just came on the market in [*Neighborhood/City*]. Based on what you’re looking for, I think this one could be a great fit.
The home at [*Property Address*] is a [*Number of Bedrooms*]-bedroom, [*Number of Bathrooms*]-bathroom property with [*mention a key feature, e.g., an open-concept living area, a newly renovated kitchen, a spacious backyard*]. It also includes [*mention another 1-2 features, e.g., hardwood floors throughout, a two-car garage, proximity to local parks*].
The asking price is [*Price*]. You can view photos and find more details here: [*Link to Listing*].
If you would like to schedule a private tour or have any questions, please let me know. I’m available to connect when you are.
Best,
[*Your Name*]
[*Your Title/Real Estate Agency*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
<template>
Subject: You’re Invited: Open House at [*Property Address*]
Hi [*Client Name*],
I’d like to invite you to an open house for a property I think you’ll want to see. Join me at [*Property Address*] this [*Day of the week*], [*Date*], from [*Start Time*] to [*End Time*].
This [*Number of Bedrooms*]-bedroom, [*Number of Bathrooms*]-bathroom home features [*mention a key feature, e.g., a chef’s kitchen, a private rooftop deck*] and [*mention another key feature, e.g., original hardwood floors, stunning city views*]. It’s a great opportunity to experience the space firsthand.
You can see more photos and details on the listing here: [*Link to Listing*].
I hope to see you there.
Best,
[*Your Name*]
[*Your Title/Real Estate Agency*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
<template>
Subject: Price Update: [*Property Address*]
Hi [*Client Name*],
I’m writing to let you know about a price reduction for a property we’ve discussed: [*Property Address*]. This could be a great opportunity.
The price has been updated from [*Old Price*] to [*New Price*]. As a reminder, this is a [*Number of Bedrooms*]-bedroom, [*Number of Bathrooms*]-bathroom home with [*mention a key feature, e.g., a private balcony, updated appliances*].
You can review the updated listing and see photos here: [*Link to Listing*].
Let me know if you’d like to revisit this property or discuss making an offer. I’m here to help.
Best,
[*Your Name*]
[*Your Title/Real Estate Agency*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
<template>
Subject: Your thoughts on working with me
Hi [*Client Name*],
I hope you’re settling in and enjoying your new home at [*Property Address*]. It was a pleasure helping you through the process.
I’m writing to ask for a small favor. Testimonials from past clients are incredibly valuable, as they help others understand what it’s like to work with me. If you’re willing, could you share a few sentences about your experience?
You can simply reply to this email with your thoughts. Thank you for considering it.
Best,
[*Your Name*]
[*Your Title/Real Estate Agency*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
<template>
Subject: Following up on [*Property Address*]
Hi [*Client Name*],
I’m writing to follow up on our recent tour of the property at [*Property Address*]. I wanted to check in to see what your thoughts were and if any questions have come to mind since we last spoke.
Your feedback is helpful, whether you’re considering an offer or have decided to look at other options. If you're interested in discussing the next steps, please let me know what time works for you.
Best,
[*Your Name*]
[*Your Title/Real Estate Agency*]
[*Your Phone Number*]
[*Your Email Address*]
</template>
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Effective communication is key in real estate, and these templates provide a reliable starting point for your client interactions. They ensure your messages are professional, clear, and contain all the necessary information.
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