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5 Great Real Estate Email Templates To Copy & Paste

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As a real estate agent, you're constantly communicating with clients. Having a set of go-to email templates can make all the difference.

They provide a solid foundation, ensuring your messages are clear and on-point without you having to write them from scratch every single time.

Tips for Writing Real Estate Emails

  • Get specific with your subject line. Instead of a generic "Weekly Listings," try something like "A Peek Inside 123 Main Street" or "The Backyard You Asked For." It’s more personal and way more likely to get opened.
  • Lead with visuals. Your clients are buying a home, not just reading an email. Put your best photo or a GIF of the property right at the top. Let the visuals do the talking before you even write a word.
  • Write like you talk. Ditch the formal real estate jargon. Share what makes a property special in your own words. "The morning light in the kitchen is incredible" is more compelling than "east-facing kitchen with ample natural light."
  • Give one clear next step. Don't overwhelm them with options. End your email with a single, obvious call to action. Whether it's "Schedule a showing" or "See more photos," make it easy for them to know what to do next.

Types of Real Estate Email Templates We Will Cover

  1. New Listing Announcement Email Template
  2. Open House Invitation Email Template
  3. Client Follow-Up Email Template
  4. Market Update Email Template
  5. Property Sold Email Template

5 Real Estate Email Templates

1) New Listing Announcement Email Template

<template>

Subject: Just Listed: A Look Inside [*Street Address*]

Hi [*Client Name*],

I’m excited to share a new property that just hit the market in [*Neighborhood*]. This [*Number of Bedrooms*]-bedroom, [*Number of Bathrooms*]-bathroom home at [*Street Address*] has many of the features we've discussed.

The [*Highlight a Key Feature, e.g., open-concept living area*] is particularly impressive, and the [*Mention Another Feature, e.g., backyard gets great afternoon sun*]. I immediately thought of you when I saw it.

You can view the full gallery of photos and property details here: [*Link to Listing*]

If you’d like to schedule a private tour, let me know what day and time works for you.

Best,

[*Your Name*]

[*Your Title*]

[*Your Real Estate Agency*]

[*Your Phone Number*]

[*Your Email Address*]

</template>

2) Open House Invitation Email Template

<template>

Subject: You're Invited: Open House at [*Street Address*]

Hi [*Client Name*],

I'd like to invite you to an open house for the property at [*Street Address*] this [*Day of the Week*], [*Date*], from [*Start Time*] to [*End Time*].

This is a great chance to see the [*Highlight a Key Feature, e.g., newly renovated kitchen*] in person and get a feel for the neighborhood. I’ll be there to answer any questions you might have.

For more photos and details, you can view the listing here: [*Link to Listing*]

Hope to see you there.

Best,

[*Your Name*]

[*Your Title*]

[*Your Real Estate Agency*]

[*Your Phone Number*]

[*Your Email Address*]

</template>

3) Client Follow-Up Email Template

<template>

Subject: Checking In: Your Thoughts on [*Street Address*]

Hi [*Client Name*],

Following up on our recent visit to [*Street Address*]. It was great showing you the property, and I wanted to see what your initial thoughts were.

Did the [*Mention a Specific Feature, e.g., layout of the main floor*] feel right for you? I'm curious to hear what stood out, both good and bad. Your feedback is really helpful in refining our search.

Let me know if this is a home you'd like to pursue or if we should keep looking. If you have any questions that came up after our tour, just send them my way.

Best,

[*Your Name*]

[*Your Title*]

[*Your Real Estate Agency*]

[*Your Phone Number*]

[*Your Email Address*]

</template>

4) Market Update Email Template

<template>

Subject: Your [*Month*] Market Update for [*Neighborhood/City*]

Hi [*Client Name*],

I wanted to share a quick update on what’s happening in the [*Neighborhood/City*] real estate market. It’s always helpful to keep an eye on the latest trends.

This past month, the average home price settled around [*Average Home Price*], a [*Percentage Change*] from the previous month. We're also seeing about [*Number of Active Listings*] homes on the market, which gives you a sense of the current inventory.

Homes that sold recently were on the market for an average of [*Average Days on Market*] days. For you, this could mean [*Briefly explain what the market data means for the client, e.g., that it's a competitive time to buy or that more options are becoming available*].

If you’d like to talk through these numbers and how they might impact your plans, let me know. I'm happy to find a time to connect.

Best,

[*Your Name*]

[*Your Title*]

[*Your Real Estate Agency*]

[*Your Phone Number*]

[*Your Email Address*]

</template>

5) Property Sold Email Template

<template>

Subject: Just Sold in [*Neighborhood*]: [*Street Address*]

Hi [*Client Name*],

I’m writing to share that the property at [*Street Address*] has officially sold. This [*Number of Bedrooms*]-bedroom home was on the market for just [*Number of Days on Market*] days and sold for [*Sale Price or Percentage of Asking Price*].

The interest in this property highlights the current demand in the [*Neighborhood*] area. With inventory remaining tight, well-presented homes are moving quickly.

If you've been thinking about selling or are just curious about your home's current value, I can prepare a custom market analysis for you. Let me know if that's something you'd find helpful.

Best,

[*Your Name*]

[*Your Title*]

[*Your Real Estate Agency*]

[*Your Phone Number*]

[*Your Email Address*]

</template>

What About Using Flodesk?

Flodesk

These templates provide a solid foundation for keeping your real estate clients informed and engaged. Flodesk gives you the tools to send and automate these messages to your email list with a simple, intuitive builder.

You can design professional emails that match your brand without any technical experience. Get started with Flodesk to manage your client communications and grow your business.

Wrapping Up

These templates provide a clear framework for your client outreach. Flodesk gives you the tools to customize and send them, ensuring your emails look as professional as the properties you represent.

You have what you need to communicate effectively and build your brand. Get started with Flodesk to put these templates into action.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

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