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10 Best Reactivation Email Examples and Tips

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In this article, you'll find 10 email examples for reactivation that have been successfully sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own reactivation emails.

What should go into reactivation emails?

A good reactivation email is concise and engaging, with a clear call to action that entices the recipient to re-engage. It should include personalized content and a compelling subject line to grab attention immediately.

  • Compelling Subject Line: Use phrases like "We Miss You!" or "Come Back for More!" to instantly capture attention.
  • Personalized Greeting: Address the recipient by their first name to create a sense of familiarity and connection.
  • Clear Call to Action: Include a direct and enticing call to action, such as "Reactivate Your Account" or "Claim Your Discount Now."
  • Engaging Content: Highlight what the recipient has missed, using phrases like "Here's what you've been missing" or "Check out our new features."
  • Exclusive Offer: Provide a special incentive, such as a discount or free trial, to encourage re-engagement. For example, "Get 20% off your next purchase!"
  • Easy Unsubscribe Option: Ensure there's a simple way for recipients to opt-out if they choose, maintaining trust and transparency.

Let's jump into it!

1. Grammarly

Grammarly is a digital writing assistant that helps users improve their writing by providing suggestions for grammar, spelling, punctuation, and style. The email from Grammarly is effective as a reactivation email because it serves as a timely reminder to the user about their upcoming subscription renewal, prompting them to take action before their subscription renews and ensuring they are aware of the renewal and can make any necessary changes or updates to their account.

2. Going

Going's reactivation email effectively informs users that their subscription renewal has been canceled, providing a clear and concise update on their account status. This approach is beneficial as it not only keeps the user informed but also opens the door for them to reconsider and reactivate their subscription, making it a strategic move for re-engagement.

3. Miro

Miro is a collaborative online whiteboard platform that helps teams work together seamlessly, regardless of their location. The email titled "Welcome to Miro! See Our Quickstart Resources." is effective for reactivation because it provides immediate value and assistance, making it easier for users to get started and encouraging them to re-engage with the platform.

4. Withings

Withings is a company known for its health and wellness products, and its reactivation email titled "Let the countdown begin" effectively captures attention with a sense of urgency and excitement. This approach stands out because it prompts users to re-engage by highlighting new features or upcoming events, making it a compelling call to action for inactive users.

5. Stills

Stills, the company behind the email titled "Congratulations - You've secured access," effectively captures the recipient's attention with a celebratory subject line that immediately conveys a sense of achievement. The email excels by creating a positive user experience, making the recipient feel valued and excited about their secured access, which is a strategic move to foster engagement and loyalty.

6. Intercom

Intercom is a customer messaging platform that allows businesses to communicate with their customers through various channels, including email, chat, and social media. The email is compelling because it re-engages users by reminding them of the value they can gain from the service, often including personalized content or offers that resonate with the recipient's past interactions.

7. Zapier

Zapier is an automation tool that connects your favorite apps, allowing you to automate repetitive tasks without coding. The reactivation email titled "How to Share Zaps with Your Team" is effective because it highlights a valuable feature that can enhance team collaboration, enticing users to re-engage with the platform by showcasing its practical benefits.

8. Formula Fig

Formula Fig is a wellness brand that offers personalized skincare and wellness treatments. The reactivation email titled "Are You in the Know?" stands out by creating a sense of exclusivity and curiosity, encouraging recipients to re-engage by making them feel like they are missing out on something valuable.

9. Harvest

Harvest's reactivation email, titled "Check Out What's New in Harvest," stands out with its clean and modern design, featuring a minimalist layout that emphasizes key updates and new features. The use of a bold, sans-serif font for headings and a well-structured format ensures that the content is easy to read and visually appealing, making it an effective tool for re-engaging users.

10. Willow Real Estate

Willow Real Estate is a company that specializes in providing personalized real estate services to help clients find their dream homes. The reactivation email titled "Complete Questionnaire" is effective because it engages recipients by inviting them to share their preferences, making them feel valued and involved in the process, which can lead to higher re-engagement rates.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly craft stunning reactivation emails that captivate your audience with beautiful, customizable templates. Empower yourself to create personalized, engaging content that not only looks amazing but also drives results, all with an intuitive, user-friendly platform.

What is Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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