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Reactivation Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Reactivation that have been successfully used by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own reactivation emails.

What should go into Reactivation emails?

A good Reactivation email is personalized and engaging, designed to remind the recipient of the value they once found in your service. It should include a compelling subject line, a clear call-to-action, and a touch of personalization to rekindle interest.

  • Compelling Subject Line: Use phrases like "We Miss You!" or "Come Back for More!" to grab attention and spark curiosity.
  • Personalized Greeting: Address the recipient by their first name to create a sense of familiarity and warmth.
  • Highlight Benefits: Remind them of the unique benefits they enjoyed, such as "Remember the exclusive discounts?" or "Don't miss out on our latest features!"
  • Clear Call-to-Action: Use direct and action-oriented language like "Rejoin Now" or "Claim Your Offer" to encourage immediate action.
  • Visual Appeal: Incorporate eye-catching images and a clean layout to make the email aesthetically pleasing and easy to read.
  • Incentives: Offer special deals or discounts, such as "Get 20% off your next purchase" to entice them back.

Let's jump into it and explore 10 email examples of good Reactivation emails!

10 Reactivation Email Examples

1) Grammarly

Grammarly

Grammarly is a digital writing assistant that helps users improve their writing by providing suggestions for grammar, spelling, punctuation, and style. The email titled "Your subscription renews soon" serves as a reactivation email because it reminds the user of their upcoming subscription renewal, leveraging the urgency of the renewal date to capture the user's attention and encourage them to stay subscribed.

2) Going

Going

Going's email titled "Your Going renewal has been canceled" is a strong reactivation email because it directly addresses the user's cancellation, creating an immediate sense of urgency. By highlighting the benefits of the service and potentially offering incentives to renew, it effectively encourages the user to reconsider their decision and re-engage with the service.

3) Miro

Miro

Miro is a collaborative online whiteboard platform that enables teams to work together seamlessly, regardless of their physical location. The email titled "Welcome to Miro! See Our Quickstart Resources" is effective for customer reactivation because it provides immediate value by offering resources to help users get started quickly, thereby encouraging them to re-engage with the platform.

4) Withings

Withings

Withings is a health and wellness company that offers products to help users monitor and improve their health. The email titled "Let the countdown begin" stands out as a reactivation email because it creates a sense of urgency and excitement, effectively capturing the recipient's attention and encouraging them to re-engage with Withings' offerings.

5) Stills

Stills

Stills is the company behind the email titled "Congratulations - You've secured access." The company did a good job with this email by creating a sense of achievement and exclusivity, which effectively engages the recipient and encourages them to take further action.

6) Intercom

Intercom

Intercom is a company that provides customer messaging platforms, which include chat, email, and other communication tools to help businesses interact with their customers. The email titled "Welcome to Interconnected Smiles Davis!" from Intercom is likely a good reactivation email because it aims to re-engage users by welcoming them back and making them feel valued. The welcoming tone and personalized subject line can help rekindle the user's interest and encourage them to interact with the platform again.

7) Zapier

Zapier

Zapier is a service that allows users to automate workflows by connecting different apps and services together, enabling them to perform tasks automatically. The email titled "How to share Zaps with your team" is effective as a reactivation email because it provides useful information on sharing Zaps, re-engaging users by highlighting a valuable feature of the service and reminding them of the benefits of using Zapier.

8) Formula Fig

Formula Fig

Formula Fig's email titled "Are you in the know?" aims to re-engage recipients by sparking curiosity and encouraging them to reconnect with the brand. The intriguing subject line and engaging content make it a strong example of a reactivation email, as it effectively captures attention and prompts the recipient to take action.

9) Harvest

Harvest

Harvest, a time-tracking and invoicing software, uses a clean and modern design in their email titled "Check out what’s new in Harvest." The email stands out with its clear subject line, engaging visuals, and a well-structured layout that highlights new features, making it easy for recipients to quickly grasp the updates and take action.

10) Willow Real Estate

Willow Real Estate

Willow Real Estate is a real estate company that has sent an email with the subject "Complete Questionnaire 📋✏️." This email is a great Reactivation email because it includes a clear call-to-action, encouraging recipients to complete a questionnaire, which can effectively re-engage those who may have become inactive. The use of emojis in the subject line adds a visual element that captures attention and increases open rates.

Why you should use Flodesk to help create your emails

With Flodesk, crafting a compelling reactivation email is a breeze. Its intuitive drag-and-drop interface empowers you to create visually stunning emails that captivate and re-engage your audience effortlessly. Plus, with customizable templates and powerful automation features, you can deliver personalized messages that resonate and drive action.

What is Flodesk?

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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