Got a list of subscribers who've gone quiet? It happens to everyone, but a silent subscriber list doesn't have to stay that way.
Sending a re-engagement email is a great first step to win them back. Using a template gives you a solid starting point, so you can focus on connecting with your audience instead of staring at a blank page.
Forget the clickbait. A simple, direct subject line like “We miss you” or “Is this goodbye?” is honest and effective. It immediately tells subscribers what the email is about and prompts them to open it to learn more.
Gently jog their memory about why they joined your list in the first place. Briefly mention the kind of value you provide, whether it's design inspiration, business insights, or exclusive content. A quick recap can be enough to rekindle their interest.
A small incentive can make a big difference. Consider offering a special discount, a free download, or early access to a new feature as a "welcome back" gift. It’s a tangible way to show you value their place in your community.
Decide on the one action you want them to take and make it impossible to miss. Use a clear, bold button for your main call to action, whether it's to stay subscribed or update their preferences. And always provide a clean, easy way to unsubscribe—it respects their choice and helps keep your list healthy.
<template>
Subject: Welcome back to [*Your Brand Name*]
Hi [*First Name*],
We're happy to see you're staying with us. Welcome back.
You can continue to expect [*describe your content, e.g., design-forward marketing tips, new feature announcements, and insights to help you create*] delivered right to your inbox. To make sure you only receive emails you find valuable, you can manage your preferences at any time.
Glad to have you here,
[*Your Name*]
[*Your Position*]
[*Your Company Name*]
</template>
<template>
Subject: A little something to welcome you back
Hi [*First Name*],
It’s been a while, and we wanted to do something special to welcome you back. For a limited time, we’re offering you [*describe your exclusive offer, e.g., 50% off your next three months*].
To redeem your offer, just click the button below.
We hope to see you around,
[*Your Name*]
[*Your Position*]
[*Your Company Name*]
</template>
<template>
Subject: Is this goodbye?
Hi [*First Name*],
We've noticed you haven't opened our emails lately, and we wanted to check in. We only want to send you content you find valuable, like [*describe your content, e.g., design tips and marketing insights*].
If you'd like to keep hearing from us, you don't have to do a thing. If you'd prefer to unsubscribe, just click the link below. No hard feelings.
If we don't hear from you, we'll take you off our list in [*number of days, e.g., three days*] to keep your inbox clean.
Hope to see you around,
[*Your Name*]
[*Your Position*]
[*Your Company Name*]
</template>
<template>
Subject: See what’s new at [*Your Brand Name*]
Hi [*First Name*],
A lot has changed since you’ve been away. We’ve been working on new ways to help you [*describe the core value your product offers, e.g., design emails people love to open*], and we think you’ll like what we’ve been up to.
We recently launched [*describe your new feature, e.g., our new analytics dashboard*]. Now you can [*explain the benefit, e.g., track your email performance with beautiful, easy-to-understand charts*] right from your account.
Want to see it in action?
We hope you’ll give it a try,
[*Your Name*]
[*Your Position*]
[*Your Company Name*]
</template>
<template>
Subject: Got a minute? We'd love your feedback
Hi [*First Name*],
We've noticed you haven't been around lately, and we're looking to understand why. Your experience is important to us, and your feedback can help us make [*Your Brand Name*] better for everyone.
Would you be willing to share your thoughts? We've put together a short survey that will only take a few minutes to complete.
We appreciate your help,
[*Your Name*]
[*Your Position*]
[*Your Company Name*]
</template>
Putting these re-engagement templates into action is straightforward with Flodesk, an email marketing platform built to help small businesses grow and monetize their email lists. You can design, send, and automate emails that connect with your audience and drive revenue, all without needing any coding or design skills.
Trusted by thousands of businesses, Flodesk gives you everything required for effective email marketing, minus the complexity. With an intuitive email builder, powerful automations, and beautiful forms, our platform empowers beginners and experts alike to send high-converting emails in a radically simple way.
Re-engaging your subscribers doesn't need to be complicated. These templates provide a clear path to reconnect with your audience and remind them of the value you offer.
Now you have the strategy, and Flodesk provides the tools to bring it to life. Sign up to start creating emails that look as good as they perform.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
