5 Great Promotion Email Templates To Copy & Paste

Promotional emails are your chance to get your audience genuinely excited about what you're offering.

Starting with a template makes it simple to design an email that looks good and gets your message across clearly. We’ve gathered five different types to help you do just that.

Tips for Writing Promotion Emails

• Lead with the value. Don't bury the offer. Your audience opened the email for the promotion, so put the discount, special access, or freebie front and center. The details can come after you've hooked them with the good stuff.
• Create a little urgency. Give your readers a gentle nudge to act now. A simple "Sale ends Friday" or "Limited spots available" can make all the difference. It turns a "maybe later" into a "let's do this."
• Make your call-to-action obvious. Your button should be easy to find and tell people exactly what happens when they click. Use clear, direct language like "Shop the Sale" or "Claim Your 20% Off" instead of a vague "Click Here."
• Write a subject line that cuts through the noise. Be direct about the deal. Mentioning the percentage off or using words like "exclusive" or "gift" right in the subject line helps your email stand out in a crowded inbox.

Types of Promotion Email Templates We Will Cover

1. Welcome Offer Email Template
2. Flash Sale Email Template
3. Holiday Discount Email Template
4. New Product Launch Email Template
5. Loyalty Reward Email Template

5 Promotion Email Templates

1) Welcome Offer Email Template

<template>

Subject: Welcome! Here’s a gift for you.

Hi [First Name],

Thanks for joining the [Your Brand Name] community. We’re happy you’re here.

As a welcome gift, we’d like to offer you [15% off your first purchase]. Use the code below to get started.

[WELCOME15]

This is a great opportunity to explore [what you sell, e.g., our latest collection].

[Shop Now]

We look forward to sharing [type of content, e.g., new arrivals and exclusive offers] with you.

Best,

[Your Name]

[Your Position]

[Your Brand Name]

</template>

2) Flash Sale Email Template

<template>

Subject: ⚡️ Flash Sale Alert: [25% Off] For [24 Hours] Only

Hi [First Name],

Heads up—we’re having a flash sale.

For the next [24 hours], you can get [25% off] on [specific products or all items]. This is a limited-time offer, so don’t wait.

Use code [FLASH25] at checkout.

[Shop the Sale]

The clock is ticking.

Best,

[Your Name]

[Your Position]

[Your Brand Name]

</template>

3) Holiday Discount Email Template

<template>

Subject: 🎁 Your Holiday Discount Has Arrived

Hi [First Name],

The holidays are here, and we've got something special to help you celebrate.

To make your season a little brighter, we're offering you [20% off] our [holiday collection or all items]. Whether you're shopping for gifts or treating yourself, now is the perfect time.

Use code [HOLIDAY20] at checkout.

[Shop Holiday Deals]

Happy holidays from all of us at [Your Brand Name].

[Your Name]

[Your Position]

[Your Brand Name]

</template>

4) New Product Launch Email Template

<template>

Subject: It’s Here: Meet the New [Product Name]

Hi [First Name],

The wait is over. We’re excited to introduce [Product Name], our newest addition to the [Your Brand Name] family.

We designed [Product Name] to help you [solve a specific problem or achieve a goal]. It comes with [mention one or two key features] that we think you’ll find useful for [specific benefit].

Be one of the first to see what it can do.

[Explore the New Product]

We can’t wait to see what you create with it.

[Your Name]

[Your Position]

[Your Brand Name]

</template>

5) Loyalty Reward Email Template

<template>

Subject: A thank you from us to you.

Hi [First Name],

We wanted to take a moment to thank you for being one of our loyal customers. We notice and appreciate your support for [Your Brand Name].

As a token of our appreciation, here’s [$10 off your next purchase]. Use the code below to claim your reward.

[LOYALTY10]

[Claim Your Reward]

Thanks again for being part of our community.

[Your Name]

[Your Position]

[Your Brand Name]

</template>

What About Using Flodesk?

These templates give you a starting point for your next promotional campaign. Flodesk provides the tools to bring them to life, letting you design and send emails that connect with your audience.

Our platform is built to help you implement these strategies and grow your email list. Get started with Flodesk to send emails that drive results.

Wrapping Up

Promotional emails are one of the most direct ways to engage your audience, and the right template makes all the difference. These examples provide a clear framework to build from, helping you get your offer in front of the right people.

Flodesk is where you can put these ideas into practice, turning a template into a finished email that looks great in any inbox. Start designing with Flodesk and send emails that connect with your subscribers.