Promotional emails are a powerful way to connect with your audience and drive sales. We’re breaking down five types of promotion email templates you can use for your business.
Using a template gives you a solid foundation, so you can focus on your message without building a design from scratch.
<template>
Subject: Welcome! Your [*discount/offer*] is inside.
Hi [*First Name*],
Welcome to the community. We’re happy to have you. As a thank you for joining us, here’s a special offer for your first order.
Use the code below for [*e.g., 15% off your entire purchase*].
[*WELCOME15*]
This is a great time to explore our [*product category, e.g., latest collection*] and find something that speaks to you.
[*Link to your shop with a clear call-to-action, e.g., Start Shopping*]
We look forward to sharing more with you soon.
All the best,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: Flash Sale! [*Discount*] for [*Timeframe, e.g., 24 hours*] only.
Hi [*First Name*],
It’s happening. For a limited time, we’re having a flash sale on [*specific products or all products*].
Use the code below to get [*e.g., 30% off*] your order. This is a short-term offer, so act fast.
[*FLASH30*]
This sale ends on [*Date and Time*], so don’t miss out.
[*Link to your shop with a clear call-to-action, e.g., Shop the Sale*]
Happy shopping,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: Season's Greetings! A special holiday offer just for you.
Hi [*First Name*],
The holidays are here, and we’re spreading the cheer with a special discount just for our subscribers.
Whether you’re treating yourself or finding the perfect gift for someone special, we’ve got you covered. Use the code below for [*e.g., 25% off*] your entire order.
[*HOLIDAY25*]
Explore our [*e.g., holiday gift guide*] to find some inspiration.
[*Link to your shop with a clear call-to-action, e.g., Shop Holiday Deals*]
This offer is valid until [*Date*], so you have plenty of time to make your selections.
Happy Holidays,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: It’s here. Meet [*Product Name*].
Hi [*First Name*],
The wait is over. We’re excited to introduce our newest creation: [*Product Name*].
We designed [*Product Name*] to [*solve a specific problem or provide a key benefit*]. It’s crafted with [*mention a key feature or material*] and is now available in [*e.g., three new colors*].
Be one of the first to experience it.
[*Link to the new product page with a clear call-to-action, e.g., Discover the New Product*]
We can’t wait for you to try it.
All the best,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: A thank you gift, just for you.
Hi [*First Name*],
We wanted to take a moment to thank you for being one of our most loyal customers. Your support means the world to us, and we want to show our appreciation.
As a small token of our gratitude, here is a special reward just for you: [*describe the reward, e.g., a $10 gift card, 20% off your next purchase*].
Use the code below on your next order.
[*LOYALTY20*]
[*Link to your shop with a clear call-to-action, e.g., Claim Your Reward*]
Thank you again for being a part of our journey.
Best,
[*Your Name*]
[*Your Company Name*]
</template>
With these promotion email templates in hand, Flodesk provides the tools to bring them to life. We built our platform for small businesses, making it simple to grow and monetize your email list. You don’t need any coding or design experience to create, send, and automate emails that connect with your audience and drive sales.
Our platform is designed to help both beginners and experts send effective emails. We focus on a straightforward approach to email marketing. Flodesk includes an intuitive email builder, powerful automations, and well-designed forms—giving you everything you need for your email marketing without the usual complexity.
Promotional emails are a direct line to your customers, and these templates are your starting block. They give you the structure to build campaigns that feel authentic to your brand.
When you're ready to send emails that capture your brand's aesthetic, Flodesk is here to help. Sign up and start designing your next campaign.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
