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10 Promo Email Examples Examples and Tips

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In this article, you'll find 10 email examples for promotions that have been successfully sent to customers by various companies. Seeing these examples can help you understand what works and inspire you to create your own effective and visually appealing promo emails.

What should go into promo emails?

A good promo email is visually appealing and concise, with a clear call-to-action that grabs the reader's attention. It should also offer a compelling incentive, such as a discount or exclusive access, to encourage immediate engagement.

  • Eye-Catching Subject Line: Use phrases like "Limited Time Offer" or "Exclusive Deal Just for You" to entice the reader to open the email.
  • Engaging Header: Start with a bold statement or question, such as "Ready to Save Big?" or "Unlock Your Special Discount Today!"
  • Clear and Compelling Content: Keep the message short and to the point, highlighting the main benefits. Use phrases like "Save 20% Now" or "Exclusive Access to New Arrivals."
  • Strong Call-to-Action: Include a prominent button or link with action-oriented text like "Shop Now," "Claim Your Discount," or "Get Started."
  • Visually Appealing Design: Use high-quality images and a clean layout to make the email aesthetically pleasing. Incorporate brand colors and fonts for consistency.
  • Personalization: Address the recipient by name and tailor the content to their preferences or past behavior. For example, "Hi [Name], we thought you'd love this!"

Let's jump into it!

1. New York Magazine

New York Magazine is a publication that provides news, culture, entertainment, and lifestyle content, known for its in-depth articles and features on a wide range of topics relevant to New York City and beyond. The email from New York Magazine is a good promotional email because it effectively engages the recipient by highlighting the benefits of their app, with a clear and enticing subject line that encourages users to explore the app's features.

2. Reel

Reel's promotional email, titled "🎉 Get your first box of Bamboo Paper Towels gifted!", is a compelling example of effective marketing. It stands out by offering a tangible incentive—a free box of bamboo paper towels—which is likely to attract potential customers, while the celebratory emoji in the subject line adds an engaging and eye-catching element.

3. Sporty & Rich

Sporty & Rich's email, titled "In Focus: Terry Sets," effectively promotes their collection by focusing on a specific product line, making the content clear and targeted. The subject line immediately informs the recipient about the email's content, while the well-designed layout and concise messaging make it engaging and likely to drive customer interest and sales.

4. Ramp

Ramp's promotional email, titled "$250 for 10 minutes of your time," stands out by offering a substantial monetary incentive for a minimal time commitment. This high-value proposition is designed to immediately capture the recipient's attention and drive engagement, making it an exceptionally effective promotional strategy.

5. Bored Cow

Bored Cow's email effectively captures attention with its vibrant visuals and clear messaging, making it easy for recipients to understand the benefits of their product. The company excels in this email by using a compelling subject line and a well-structured layout that highlights key features, ensuring the message is both engaging and informative.

6. Orangewood Guitars

Orangewood Guitars' "Happy Holidays!" email captures the festive spirit with a timely and relevant message, making it an engaging way to connect with customers during the holiday season. The email's clean design and clear call-to-action encourage recipients to interact and share, enhancing its overall appeal.

7. Pretzels.com

Pretzels.com is a company that specializes in pretzels and related products. The promo email titled "Dessert Lovers Only! đŸ„§ 🍎" is effective because it targets a specific niche audience—dessert lovers—using an engaging subject line with emojis to capture attention and appeal to their tastes and preferences, increasing the likelihood of conversion.

8. Poppi

Poppi's promotional email offers a 33% discount on all its products, making it an attractive deal for potential customers. The email stands out due to its clear and compelling subject line, which immediately grabs attention, and its strong call-to-action that encourages immediate engagement, making it a prime example of a well-crafted promotional email.

9. Huel

Huel's email, titled "Something New is Coming...🚀," effectively captures attention with its intriguing subject line and clean, modern design. The use of a bold, readable font and a structured layout ensures that the message is clear and engaging, making it a standout example of effective email marketing.

10. Grind

Grind's email, titled "The loooongest day of the year ☀," captures attention with its playful subject line and seasonal relevance, making it an engaging promotional piece. The email's visually appealing design and clear messaging effectively highlight the brand's offerings, ensuring it resonates with recipients and encourages interaction.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning promo emails that captivate your audience and drive engagement. Its intuitive interface and beautiful templates empower you to create visually appealing, high-converting emails in minutes, making your marketing campaigns both simple and effective.

What is Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE