Sending the right product to the right person is a powerful way to connect with your audience. Product recommendation emails do just that, acting as a personal shopper for your subscribers.
Using a template gives you a proven starting point, so you can focus on what matters: showcasing your products beautifully.
Go deeper than just using their first name. Look at what they've bought or browsed before. If they bought a coffee maker last month, maybe they need some fresh beans now. This shows you're paying attention and makes the recommendations genuinely useful.
Your products are the main event, so let them look the part. Use clean, high-quality images. A beautiful layout that showcases your products well can often be more persuasive than a lot of text. Let the design sell the product.
Avoid sending a massive catalog of options. It can lead to decision fatigue. Instead, pick a handful of items—think three to five—that are highly relevant. A smaller, more thoughtful selection feels more like a personal suggestion and less like a generic ad.
Make it incredibly easy for your subscriber to go from seeing the product to buying it. Each recommended item should have its own direct link or button, like "Shop This" or "Take a Look." Remove any friction between inspiration and purchase.
People trust other people. If a product is a bestseller or has great reviews, mention it. A simple star rating or a short customer quote next to an item can provide that extra nudge someone needs to click through.
<template>
Subject: Just Dropped: The [*Collection Name*]
Hi [*First Name*],
The wait is over. Our new [*Collection Name*] has just arrived, and we wanted you to be the first to see it. We’ve been working on these new [*product types*] for a while, and we think you’ll love them.
Here’s a first look at what’s new:
[*Product 1 Name*]
[*A short, one-sentence description of what makes this product special.*]
[CTA Button: Shop Now]
[*Product 2 Name*]
[*A short, one-sentence description of what makes this product special.*]
[CTA Button: Shop Now]
Ready to see it all? Explore the full collection and find your new favorite piece.
[CTA Button: Explore the New Collection]
All the best,
[*Your Name*]
[*Your Position*]
[*Your Company Name*]
</template>
<template>
Subject: See What Everyone’s Buying
Hi [*First Name*],
Sometimes the best recommendations come from other customers. We’ve rounded up a few of our current best-sellers that people can't get enough of.
Here’s a look at what’s trending right now:
[*Product 1 Name*]
[*A short, one-sentence description highlighting why it's a best-seller.*]
[CTA Button: Shop This Favorite]
[*Product 2 Name*]
[*A short, one-sentence description highlighting why it's a best-seller.*]
[CTA Button: Shop This Favorite]
These are just a couple of the items our community is loving. See all our best-sellers and find your next favorite.
[CTA Button: Explore All Best-Sellers]
Cheers,
[*Your Name*]
[*Your Position*]
[*Your Company Name*]
</template>
<template>
Subject: Just For You, [*First Name*]
Hi [*First Name*],
Based on your recent activity, we’ve put together a few items we think you’ll like. We noticed you were interested in [*category or product they viewed*], so we selected these just for you.
Here are your personalized recommendations:
[*Product 1 Name*]
[*A short, one-sentence description of why this product was chosen for them.*]
[CTA Button: Take a Closer Look]
[*Product 2 Name*]
[*A short, one-sentence description of why this product was chosen for them.*]
[CTA Button: Take a Closer Look]
We hope you find something you love. These picks were selected for you, but there’s always more to discover in the shop.
[CTA Button: Continue Shopping]
Best,
[*Your Name*]
[*Your Position*]
[*Your Company Name*]
</template>
<template>
Subject: You left something in your cart
Hi [*First Name*],
It looks like you left a few things in your cart. We’ve saved them for you in case you’d like to take another look.
Here’s what you left behind:
[*Product 1 Name*]
[*A short, one-sentence description of the product.*]
[CTA Button: Complete Your Order]
[*Product 2 Name*]
[*A short, one-sentence description of the product.*]
[CTA Button: Complete Your Order]
Ready to make them yours? Your cart is waiting for you right where you left it.
[CTA Button: View My Cart]
Thanks,
[*Your Name*]
[*Your Position*]
[*Your Company Name*]
</template>
<template>
Subject: A perfect match for your [*Previous Purchase*]
Hi [*First Name*],
We hope you're enjoying your new [*Previous Purchase*]. To help you get the most out of it, we’ve selected a few items that pair perfectly with what you already have.
Here are a few suggestions:
[*Product 1 Name*]
[*A short, one-sentence description of how this product complements their recent purchase.*]
[CTA Button: Add to My Collection]
[*Product 2 Name*]
[*A short, one-sentence description of how this product complements their recent purchase.*]
[CTA Button: Add to My Collection]
We think these would be a great addition. Let us know if you need anything else.
[CTA Button: See More Recommendations]
Enjoy,
[*Your Name*]
[*Your Position*]
[*Your Company Name*]
</template>
To bring these product recommendation templates to life, you need a platform that makes it simple. Flodesk offers intuitive email marketing tools built for small businesses, so you can grow and monetize your email list. Without needing coding or design skills, you can build, send, and automate emails that engage your subscribers and generate revenue.
Our platform gives you everything required for effective email marketing, but without the complexity. Using our email builder, powerful automations, and clean forms, you can send high-converting emails that look great. Join the thousands of businesses that use Flodesk to handle their email marketing in a straightforward way.
Product recommendation emails are a direct line to your customers, helping you show them exactly what they want to see. The templates we've shared provide a solid foundation for you to build on.
To put these ideas into practice, you need an email platform that makes the process straightforward. Sign up for Flodesk to start creating emails that connect with your audience and grow your business.
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