You've poured everything into your new creation, and now it's time to share it with the world. The way you announce your product can make all the difference.
Starting with a template gives you a proven framework, so you can focus on what matters most: telling your story.
This is your first impression. Instead of a flat "New Product is Here," try something that sparks curiosity. Hint at the problem you're solving or the benefit you're offering. Think of it as the teaser trailer for your product.
People connect with purpose. Why did you create this? What gap did you see? Briefly share the "why" behind your product. It builds a connection that goes beyond a simple transaction and makes your audience feel like insiders.
Your email's design should reflect the quality of your product. Use clean layouts and high-quality images or GIFs that show your product in its best light. A beautiful email makes for a more impactful announcement.
Decide on the one thing you want your reader to do and make it obvious. Whether it's "Shop the Launch" or "See it in Action," use a button with clear, direct text. Don't give them too many options; guide them to the most important next step.
<template>
Subject: It’s here: Introducing [*Product Name*]
Hi [*First Name*],
The day is here. We are excited to officially announce the launch of [*Product Name*], our new [*product category or description*] designed to help you [*achieve a specific goal*].
We created [*Product Name*] after hearing from so many of you about the need for a better way to [*solve a specific problem*]. It’s built to be intuitive, effective, and to integrate seamlessly into your workflow.
With [*Product Name*], you can:
Explore the new [*Product Name*] and see how it works.
[*CTA Button: Shop Now*]
We can’t wait to see what you create with it.
All the best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: Something new is on the way
Hi [*First Name*],
Something exciting is just around the corner.
We’ve been working behind the scenes on a new way to help you [*describe the core problem it solves or the main benefit*]. We can’t reveal everything just yet, but we wanted you to be the first to know it’s coming.
Mark your calendar for [*Launch Date*]. We’ll be back in your inbox with the full announcement.
Stay tuned,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: Your exclusive offer for [*Product Name*] is here
Hi [*First Name*],
To thank you for being part of our community, we’re giving you exclusive access to our newest launch, [*Product Name*].
As a subscriber, you get [*describe the exclusive offer, e.g., 20% off your purchase, a free month*] before anyone else. This is our way of showing appreciation for your early support.
[*Product Name*] was created to help you [*solve a specific problem or achieve a goal*], and we think you’ll find it a natural fit for your work.
Use the link below to claim your offer.
[*CTA Button: Get My Offer*]
This is a limited-time offer, valid until [*End Date*].
Enjoy,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: A closer look at [*Feature Name*]
Hi [*First Name*],
We wanted to show you one of the key features inside [*Product Name*]: [*Feature Name*].
We built this to help you [*describe the specific outcome or benefit of the feature*]. It simplifies the process of [*describe the task the feature handles*], so you can focus on what matters.
Here’s a quick look at how it works:
[*Insert a high-quality image or GIF of the feature*]
Explore the feature and see how it can fit into your workflow.
[*CTA Button: Try it Now*]
We hope you enjoy it.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: See what others are saying about [*Product Name*]
Hi [*First Name*],
We wanted to share how people are using the new [*Product Name*]. Sometimes, it’s best to hear directly from the community.
"[*Insert customer testimonial here. Keep it concise and impactful.*]"
– [*Customer Name*], [*Customer Title or Company*]
We designed [*Product Name*] to help you [*reiterate a key benefit or problem solved*], and it’s great to see it making a difference for people like you.
If you’re ready to see what it can do for you, explore it below.
[*CTA Button: See for Yourself*]
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
These templates give you a starting point for your product launch communication. Flodesk is the tool that helps you build, send, and automate those emails with an intuitive drag-and-drop editor.
Our platform includes powerful automations and forms to help you grow your list and engage your audience. You can start creating your own campaigns by signing up for Flodesk.
A successful product launch begins with clear, intentional communication. Use these templates as a foundation to tell your story and connect with your audience.
When you’re ready to bring your announcement to life, Flodesk provides the tools to design emails that are both beautiful and effective. Start creating with Flodesk to see how simple it can be.
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