Your new product is ready for its debut, and the launch email is your chance to make a splash. This is where you turn anticipation into action.
Using a template helps you craft a beautiful, effective announcement without staring at a blank page. Here are five proven structures to get you started.
This is your first impression. Skip the clickbait and be direct. Announce the launch clearly with something like, "It's here: [Product Name]" or hint at the solution you're providing, "A new way to [achieve outcome]." The goal is to be clear, not clever.
Your audience doesn't just want a new product; they want a solution. Instead of listing features, explain the "before and after." How does this product make their life easier or better? Connect with the problem they're facing and show how you've solved it.
People want to see what they're getting. Include high-quality photos or a GIF of your product in use. A clean, beautiful visual is more persuasive than a block of text and helps your audience picture themselves using it.
What do you want them to do? Buy now? See the collection? Pick one primary goal and make your call-to-action button impossible to miss. Too many choices lead to no choice at all. Guide them directly to the prize.
<template>
Subject: It's here: [*Product Name*]
Hi [*First Name*],
The day has arrived. We’re proud to announce that [*Product Name*] is now officially available.
We created [*Product Name*] to solve one simple problem: [*describe the core problem*]. Instead of [*describe the old, frustrating way*], you can now [*describe the new, better way with your product*].
[A beautiful image or GIF of your product in action]
See how it works and what it can do for you.
[CTA Button: Explore [*Product Name*]]
We hope you love it.
[*Your Name*]
[*Your Title*]
[*Company Name*]
</template>
<template>
Subject: Something new is on the way
Hi [*First Name*],
We’ve been working on something special behind the scenes, and we wanted you to be among the first to know. Soon, you’ll have a new way to [*describe the outcome or benefit, e.g., 'design stunning emails faster than ever'*].
[A beautiful, cropped image or a GIF hinting at a new feature]
We can’t reveal everything just yet, but prepare to say goodbye to [*mention a common pain point*]. Keep an eye on your inbox—we’ll be sharing more in the coming days.
[Optional CTA Button: Be the first to know]
Best,
[*Your Name*]
[*Your Title*]
[*Company Name*]
</template>
<template>
Subject: Your exclusive offer for [*Product Name*]
Hi [*First Name*],
To thank you for being part of our community, we’re giving you exclusive access to our newest creation, [*Product Name*], along with a special offer just for you.
We designed [*Product Name*] to help you [*describe the outcome or benefit*]. It simplifies [*mention a complex process*] so you can focus on what you do best.
For the next [*e.g., 48 hours*], you can get [*Product Name*] at [*describe the exclusive offer, e.g., a special launch price of $XX or XX% off*]. This is only available to our subscribers before we announce it to the public.
[CTA Button: Claim Your Offer]
We hope you enjoy it.
[*Your Name*]
[*Your Title*]
[*Company Name*]
</template>
<template>
Subject: A closer look at [*Feature Name*] in [*Product Name*]
Hi [*First Name*],
Now that you’ve met [*Product Name*], we want to show you one of its most useful features: [*Feature Name*].
We designed this to take the friction out of [*describe the task or workflow*]. Instead of [*describe the old, difficult way*], you can now [*describe the new, simple outcome*] in just a few clicks.
[A GIF or short video showing the feature in action]
See for yourself how it simplifies your work.
[CTA Button: Explore [*Feature Name*]]
Best,
[*Your Name*]
[*Your Title*]
[*Company Name*]
</template>
<template>
Subject: See what [*Customer Name*] thinks about [*Product Name*]
Hi [*First Name*],
We can tell you all about how [*Product Name*] works, but we think it’s more powerful to hear from someone who’s already using it.
“[*Insert customer testimonial here. Focus on the transformation or a specific, powerful result they achieved.*]”
– [*Customer Name*], [*Customer’s Title or Business*]
Ready to see results like this for yourself?
[CTA Button: See How It Works]
Best,
[*Your Name*]
[*Your Title*]
[*Company Name*]
</template>
Now that you have these five product launch email templates, Flodesk provides the tools to bring them to life. We offer intuitive email marketing for small businesses, helping you grow and monetize your list without needing any coding or design skills. You can create, send, and automate emails that connect with your audience and drive revenue.
Join over 100,000 businesses who use Flodesk to send beautiful, effective emails in a simple way. Our platform includes the world’s most intuitive email builder, powerful automations, and elegant forms. We provide everything you need for successful email marketing, minus the complexity.
Your product launch is a critical moment, and these templates provide a clear path to communicating its value. Use them to build anticipation and guide your audience toward action.
When you're ready to send your announcement, Flodesk has the tools you need. Sign up to start creating emails that look as good as your product.
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