In this article, you'll find 10 email examples for products that have been sent to customers by various companies. Seeing these examples can help you understand what works and inspire you to create your own effective and visually appealing product emails.
A good product email is visually engaging and clearly communicates the value of the product, using compelling visuals and concise, persuasive language. It should captivate the reader's attention immediately and guide them seamlessly towards taking action, such as making a purchase or learning more.
Let's jump into it!
New York Magazine is a publication that provides news, culture, entertainment, and lifestyle content, known for its in-depth articles and features on various topics relevant to New York City and beyond. The email from New York Magazine effectively communicates how to maximize the use of their app, making it a useful and engaging piece of communication that enhances user experience and encourages interaction with the app.
The "Vacation® Signature Scent Duo" email from Vacation is a stellar example of a product email, showcasing the brand's new fragrance duo with a visually appealing design and a clear, enticing subject line. This email effectively captures the essence of the product, making it irresistible to recipients and encouraging them to explore and purchase the new scents.
Musicbed, a company specializing in music licensing services, offers a curated selection of high-quality music for various media projects. The "Moody Tunes for the Winter Blues" email effectively sells products by leveraging seasonal themes and emotional appeal, making it relatable and engaging for the audience.
M&S, or Marks & Spencer, is a well-known retailer that offers a wide range of products, including clothing, home goods, and food. The email announcing new sports brands stands out due to its direct and informative subject line, "New sports brands are here," which immediately captures the recipient's attention and effectively communicates the purpose of the email.
GoPro is a company known for its action cameras and accessories, designed to capture high-quality video and photos in extreme conditions. The email titled "New Lenses đź‘€ Radically Different Shots" effectively showcases GoPro's innovative products with a visually engaging design and a compelling subject line, making it an excellent example of a well-executed email campaign.
Polaroid has introduced two new colors for their iconic instant cameras: purple and vintage white. These fresh hues add a modern twist to the classic design, appealing to both new and loyal customers. The email showcases these colors in an engaging and visually appealing manner, encouraging recipients to explore and purchase the latest additions to the Polaroid family.
ARMRA's email titled "MYTHBUSTER: See Melatonin In A New Light" effectively debunks common myths about melatonin while presenting their product in an informative and engaging manner. The email's clear subject line and compelling content make it an excellent example of a product email that educates the reader and encourages them to explore the benefits of ARMRA's offerings.
Sundays' email titled "Is CBD for dogs worth the hype?" captures attention with its intriguing subject line and provides valuable information about the benefits of CBD for pets. The email stands out due to its clear branding, engaging visuals, and informative content, making it a compelling example of a product email that educates and engages the reader.
ASICS is promoting a free marathon training program through an email campaign that stands out with its clean design and clear call to action. The email features a bold, attention-grabbing title and a well-organized layout, making it easy for recipients to understand the offer and take immediate action.
Stripe is a financial services and software company that provides payment processing software and application programming interfaces (APIs) for e-commerce websites and mobile applications. The email from Stripe is a great product email because it effectively communicates over 45 product updates, including significant new features like stablecoin payments and global tax filing, in a clear and concise manner, making it easy for recipients to understand the updates and their benefits.
With Flodesk, you can effortlessly design stunning product emails that captivate your audience and drive engagement. Its intuitive interface and beautiful templates empower you to create visually appealing emails that highlight your products' unique features, ensuring your message stands out in any inbox.
Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.
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