Tips

Product Emails: 10 Great Examples (& Other Tips)

Table of contents
Jump to:

In this article, you'll find 10 email examples for Product that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own emails.

What should go into Product emails?

A good Product email is visually appealing and clearly communicates the value of the product to the customer. It should include personalized elements and a strong call-to-action to engage the recipient effectively.

  • Engaging Subject Line: Capture attention with phrases like "Unlock Your Potential with [Product]" or "Discover the Future of [Product Category]".
  • Personalized Greeting: Use the recipient's name to create a connection, such as "Hi [Name],".
  • Clear Value Proposition: Highlight the unique benefits of the product with statements like "Experience unparalleled efficiency with [Product]" or "Transform your workflow with [Product]".
  • Visual Appeal: Incorporate high-quality images and a clean layout to make the email aesthetically pleasing.
  • Strong Call-to-Action: Encourage immediate action with phrases like "Get Started Now" or "Claim Your Free Trial".
  • Customer Testimonials: Include quotes from satisfied users to build trust, such as "I can't imagine my life without [Product]!"

Let's jump into it and explore 10 email examples of good Product emails!

10 Product Email Examples

1) New York Magazine

New York Magazine

New York Magazine is a publication that provides news, culture, entertainment, and lifestyle content. The email in question is designed to help users get the most out of their New York Magazine app, making it a good product email because it aims to enhance user engagement by providing useful information to maximize their experience, leading to increased user satisfaction and retention.

2) Vacation

Vacation

Vacation is a brand that has launched a new product called the "Vacation® Signature Scent Duo." This email is a good product email because it effectively promotes the new product launch with clear and engaging content, making it easy for recipients to understand the new offering and its benefits.

3) Musicbed

Musicbed

Musicbed is a company that provides music licensing services. The email titled "Moody tunes for the winter blues" is a good product email because it leverages seasonal relevance to emotionally connect with the audience, using engaging elements like emojis to capture attention and promote their music offerings effectively.

4) M&S

M&S

M&S, or Marks & Spencer, is a well-known retailer that offers a wide range of products, including clothing, home goods, and food. The email stands out as a Product email because it announces the arrival of new sports brands, using engaging content and visuals to attract customers' attention and encourage them to explore the new offerings.

5) GoPro

GoPro

GoPro is renowned for its action cameras and accessories, designed to capture high-quality video and photos in extreme conditions. The company did a good job with this email by effectively highlighting the new lenses and their ability to achieve radically different shots, using an engaging subject line with emojis to capture attention and a visually appealing layout to clearly communicate the benefits.

6) Polaroid

Polaroid

Polaroid's email, titled "Say hello to purple and vintage white," introduces their new product colors in a visually appealing and engaging manner. This email stands out as a good Product email because it captures attention with vibrant imagery and a clear, concise message that highlights the new offerings without overwhelming the reader.

7) ARMRA

ARMRA

ARMRA's email titled "MYTHBUSTER: See Melatonin In A New Light" effectively debunks common myths about melatonin while promoting their product. This email is effective because it combines educational content with a clear call-to-action, engaging the reader and encouraging them to learn more about the benefits of ARMRA's offerings.

8) Sundays

Sundays

Sundays' email titled "Is CBD for dogs worth the hype?" captures attention with a compelling subject line that directly addresses a common question among pet owners. This email is a good example of a Product email because it uses an engaging topic to draw in the reader and provides valuable information that is likely to resonate with the target audience, encouraging them to explore the benefits of CBD for their pets.

9) ASICS

ASICS

ASICS' email titled "Sign up for our free marathon training program today" effectively captures attention with a clear and compelling subject line. The email's design is clean and structured, featuring a visually appealing layout and easy-to-read fonts, which make the call-to-action stand out, encouraging recipients to engage with the content immediately.

10) Stripe

Stripe

Stripe is a technology company that builds economic infrastructure for the internet, providing payment processing software and application programming interfaces (APIs) for e-commerce websites and mobile applications. The email from Stripe is considered great because it effectively communicates a large number of product updates (45+), introduces new features like stablecoin payments, and addresses global tax filing, making it a valuable resource for users who rely on Stripe's services.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Product emails that captivate your audience. Its intuitive drag-and-drop interface empowers you to design visually appealing emails with ease, ensuring your message stands out and drives engagement. Elevate your email marketing game with Flodesk's beautiful templates and seamless customization options.

What is Flodesk?

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

image-code-yes

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE
No items found.
Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE