Announcing a price change can feel like a delicate dance. You want to be clear and confident without alienating your customers.
That's where a good template comes in. Having a solid framework helps you communicate your new pricing clearly and effectively.
<template>
Subject: Announcing an Update to Our Pricing
Hi [Customer Name],
We're writing to let you know about an upcoming change to our pricing. Starting on [Date], the price for the [Plan Name] plan will be updated to [New Price] per [month/year].
This change will help us continue to invest in the platform and bring you more of the features you've been asking for, like [New Feature 1] and [New Feature 2]. Our goal is to keep providing you with the best tools to [achieve a specific goal, e.g., grow your business].
We're excited about what's ahead and are committed to helping you succeed. You don't need to take any action; the new pricing will automatically apply to your next billing cycle after [Date]. If you have any questions, you can learn more on our [link to FAQ page or blog post].
Thank you for being a part of our community.
Best,
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: An Update on Our Pricing and What It Means for You
Hi [Customer Name],
We’re writing to let you know about an upcoming change to our pricing. Starting on [Date], the price for your [Plan Name] plan will be updated to [New Price] per [month/year].
We’ve made this change to reflect the value we've added to the platform since you first joined us. Over the past year, we've introduced several key features based on your feedback, including [Specific Feature 1] and [Specific Feature 2], to help you [achieve a specific goal].
This adjustment will allow us to continue investing in the tools and infrastructure that support your work. We're excited about what's next, including [Upcoming Feature or Improvement], and are committed to providing you with a powerful and beautiful platform.
No action is needed on your part. The new price will automatically apply to your next billing cycle after [Date]. If you have any questions, feel free to check out our [link to FAQ page].
Thank you for being a valued member of our community.
Best,
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: Just a Reminder: Upcoming Change to Your Pricing
Hi [Customer Name],
This is a friendly reminder that the new pricing for your [Plan Name] plan will take effect on [Date]. The updated price will be [New Price] per [month/year].
This change allows us to keep investing in the platform, bringing you more of the features and improvements you’ve asked for to help you [achieve a specific goal].
No action is needed from you. The new price will automatically apply to your next billing cycle after [Date]. If you have any questions, you can find more details on our [link to FAQ page].
Thank you for growing with us.
Best,
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: Our Apology Regarding Our Recent Pricing Update
Hi [Customer Name],
We’re writing to sincerely apologize for the way we communicated our recent pricing changes. Our initial announcement was not as clear as it should have been, and we understand that it may have caused confusion. We are sorry for that.
We want to be more transparent. To clarify, starting on [Date], the price for your [Plan Name] plan will be updated to [New Price] per [month/year]. This adjustment will help us continue to invest in the platform and bring you the powerful, design-forward features you rely on to grow your business.
We realize our initial notice did not provide enough time for this transition. To correct this, the new pricing will not take effect until [New, later Date], giving you additional time to prepare for this change. No action is needed on your part.
We deeply value your trust and are committed to communicating more thoughtfully in the future. If you have any questions, please see our updated [link to FAQ page] or reply directly to this email.
Sincerely,
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: Last Chance to Lock In Your [Plan Name] Price
Hi [Customer Name],
Just a final reminder that our prices will be updated on [Date]. After this date, the [Plan Name] plan will be [New Price] per [month/year].
Because you’re part of our community, we want to offer you one last chance to lock in your current rate. If you upgrade to an annual plan before [Date], you’ll keep your current pricing for the next 12 months.
This is a great way to secure a full year of access to all the features you currently use, plus everything we have planned, at the price you have today. This price change will allow us to keep investing in the platform to help you [achieve a specific goal].
If you’d like to lock in your rate, please [link to upgrade page or instructions] before [Date]. Otherwise, no action is needed, and the new pricing will apply to your next billing cycle.
Thank you for being with us.
Best,
[Your Name]
[Your Title]
[Company Name]
</template>
These templates give you the right words for a price change announcement. Flodesk provides the tools to design and send that message beautifully, without needing any coding or design experience.
Our platform is built to help you grow and monetize your email list through powerful automations and forms. You can get started with the world’s most intuitive email builder by signing up for Flodesk.
Communicating a price change doesn't have to be complicated. With the right approach and a clear template, you can inform your customers with confidence.
Now that you have the templates, use Flodesk to send your announcement. Start creating and sending beautiful emails today by signing up.
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