It's time to talk about raising your prices. We've designed five email templates to help you share the news with your customers clearly and beautifully.
Having a go-to template makes the process straightforward, so you can communicate your value and get back to business.
<template>
Subject: An Update on Our Pricing
Hi [Customer Name],
We're writing to let you know that we're updating our pricing, effective [Date].
As of this date, the price for the [Plan Name] plan will change to [New Price]. This adjustment will help us continue investing in the platform’s infrastructure and roll out new features you’ve been asking for.
For existing subscribers, this new price will take effect on your next billing cycle after [Date]. You don’t need to do anything; the change will be applied automatically.
We appreciate you being a customer and are committed to helping you build your business. If you have any questions about this change, please feel free to reach out.
All the best,
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: New Features and a Pricing Update
Hi [Customer Name],
We’ve been working hard to make [Product/Service Name] more powerful for you. Over the past [Time Period], we’ve rolled out several key improvements, including [New Feature 1], [New Feature 2], and [New Feature 3].
To support these enhancements and continue investing in the platform’s future, we are updating our pricing. This allows us to keep building the tools you need to [achieve a specific goal, e.g., grow your business].
Starting on [Date], the price for the [Plan Name] plan will be [New Price]. For existing customers like you, this new rate will take effect on your first billing cycle after that date. You don’t need to do anything.
We’re excited for you to take advantage of these new capabilities. If you have any questions, please don’t hesitate to reach out.
Thank you,
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: A Friendly Reminder: Our Pricing Changes Soon
Hi [Customer Name],
This is a quick reminder that our updated pricing for the [Plan Name] plan will take effect on [Date].
As we mentioned in our previous email, the new price will be [New Price]. This change will be reflected on your first billing cycle after [Date]. No action is needed on your part.
This adjustment helps us continue improving [Product/Service Name] and delivering the features you need to succeed.
If you have any questions, please feel free to reply to this email. We’re here to help.
Thank you for being a part of our community.
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: Our Apologies and an Update on Pricing
Hi [Customer Name],
We’re writing to you today because we want to apologize. We understand our recent announcement about new pricing may have been unexpected, and we are sorry for any concern it has caused.
This was a difficult decision, but it’s a necessary one to ensure we can continue to support and grow the platform for you. We realize the impact a price change can have, and we sincerely regret any disruption this may cause to your business.
As a reminder, the new price of [New Price] for your [Plan Name] plan will take effect on your first billing cycle after [Date].
We deeply value you as a customer. If you have any questions or would like to discuss your account, please reply to this email. We’re here to help in any way we can.
Sincerely,
[Your Name]
[Your Title]
[Company Name]
</template>
<template>
Subject: Last Chance: Lock In Our Current Pricing
Hi [Customer Name],
A quick heads-up: we're updating our pricing for the [Plan Name] plan on [Date].
This is your opportunity to subscribe or upgrade at the current rate before the change takes effect. By acting now, you can lock in the price of [Old Price] before it increases to [New Price].
If you’ve been thinking about upgrading, this is the perfect time to do it. You can secure your new rate by visiting your account settings before [Date].
We’re here if you have any questions. Just reply to this email.
All the best,
[Your Name]
[Your Title]
[Company Name]
</template>
Now that you have these five templates ready, Flodesk provides the tools to send your price increase emails with clarity and style. We offer intuitive email marketing software designed for small businesses, helping you grow your list and connect with your audience. You can create, send, and automate your campaigns without needing any coding or design experience.
Our platform is built to make email marketing simple for everyone, from beginners to seasoned marketers. With an easy-to-use email builder, powerful automation workflows, and well-designed forms, Flodesk gives you everything you need to run your email marketing effectively. We handle the technical side so you can focus on your message and your business.
Communicating a price change is a critical moment for any business. With these templates, you have a clear path to share the news confidently.
Now, put these templates into action. Sign up for Flodesk to send beautifully designed emails that your customers will love to open.
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