Getting ready for a trade show is a big deal, and your email marketing is a key part of making it a success. To help you connect with attendees before the event even starts, we've put together five pre-trade show email templates.
Referring to a template gives you a solid starting point, so you can spend less time writing and more time focusing on what matters: making meaningful connections.
<template>
Subject: Meet us at [Trade Show Name] | Booth [Booth Number]
Hi [First Name],
Our team is heading to [Trade Show Name] from [Start Date] to [End Date], and we would love to connect with you there. We’ll be at Booth [Booth Number] showcasing [mention what you're showcasing, e.g., our new product, a live demo of our platform].
This is a great opportunity to see our latest features and discuss how [Your Company Name] can help your business. To ensure we have dedicated time for a one-on-one conversation, you can book a meeting directly on our calendar: [Link to your calendar].
We look forward to seeing you in [City Name]!
Best,
[Your Name]
[Your Title]
[Your Company Name]
[Your Website]
</template>
<template>
Subject: Only [Number] Days Until [Trade Show Name]!
Hi [First Name],
The countdown is on! We're just [Number] days away from [Trade Show Name], and our team is getting ready for a great event.
As a reminder, you can find us at Booth [Booth Number]. We’ll be showcasing [mention a specific product or activity], and we'd appreciate the chance to show you how it works in person. Our schedule is filling up, but there are still a few spots left to book a one-on-one meeting with our team. You can reserve your time here: [Link to your calendar].
We look forward to connecting in [City Name].
All the best,
[Your Name]
[Your Title]
[Your Company Name]
[Your Website]
</template>
<template>
Subject: A Sneak Peek Before [Trade Show Name]
Hi [First Name],
With [Trade Show Name] just around the corner, we wanted to give you a first look at something new we’re bringing to the show. We’ve been working on [briefly describe the new product or feature, e.g., a new integration, a major platform update], and we’re excited to unveil it at our booth.
This is your chance to be one of the first to see it. Stop by Booth [Booth Number] for a full demonstration. If you want to ensure a dedicated time for a personalized walkthrough, you can book a spot on our calendar: [Link to your calendar].
We can’t wait to show you what’s next.
See you in [City Name],
[Your Name]
[Your Title]
[Your Company Name]
[Your Website]
</template>
<template>
Subject: Don't forget to register for [Trade Show Name]
Hi [First Name],
Just a friendly reminder that [Trade Show Name] is approaching. If you haven't registered for the event yet, you can do so here: [Link to Trade Show Registration Page].
Once you're all set, we would enjoy connecting with you at the show. Our team will be at Booth [Booth Number], ready to discuss [mention a topic or product]. To ensure we have dedicated time for a focused conversation, you can book a meeting directly on our calendar: [Link to your calendar].
We hope to see you there.
Best,
[Your Name]
[Your Title]
[Your Company Name]
[Your Website]
</template>
<template>
Subject: An Exclusive Offer for [Trade Show Name] Attendees
Hi [First Name],
We're looking forward to [Trade Show Name] and wanted to extend a special offer just for attendees. Visit us at Booth [Booth Number] during the event and receive [describe the exclusive offer, e.g., 20% off your first year, a free consultation, a special gift]. This offer is only available to those who connect with us at the show.
If you'd like to learn more about how [Your Company Name] can help you, we recommend booking a time to chat with our team. You can schedule a meeting here: [Link to your calendar].
We hope to see you there.
Best,
[Your Name]
[Your Title]
[Your Company Name]
[Your Website]
</template>
With these five pre-trade show email templates ready to go, Flodesk provides the platform to bring them to life. We offer intuitive email marketing tools designed for small businesses, helping you manage and expand your email list. Our system lets you create, send, and automate your outreach, so you can build emails that connect with your audience without needing any coding or design skills.
Flodesk is used by over 100,000 businesses because we focus on providing the essentials in a straightforward way. Our platform includes an easy-to-use email builder, powerful automations, and clean forms to help you get started. We give you everything you need for effective email marketing, minus the complexity, empowering both beginners and experts to send emails that look good and perform well.
These templates give you a direct path to connect with attendees before a trade show. Use them to fill your calendar and make sure your booth is a key destination.
When you're ready to send your emails, Flodesk makes it simple to create campaigns that get noticed. Sign up to start building yours.
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