A great PR email can make all the difference in getting your story told. It’s your direct line to journalists, influencers, and potential partners.
Starting with a template simplifies the entire process. It provides a clear structure, letting you focus on crafting a compelling message without reinventing the wheel each time.
<template>
Subject: PRESS RELEASE: [*Company Name*] [*Brief, Compelling Summary of News*]
Hi [*Journalist’s Name*],
I’m writing to share that [*Company Name*] is announcing [*Summary of the Announcement*]. Given your focus on [*Relevant Topic*], I thought this would be of interest to you and your audience.
Our official press release contains all the details and is available here: [*Link to Press Release*]. We believe this is newsworthy because [*Explain the impact or importance of the news*].
A full press kit with high-resolution images and other assets is also available at [*Link to Press Kit*]. Please let me know if you have any questions or would like to schedule an interview with our team. We are available at your convenience.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
[*Contact Information*]
[*Website*]
</template>
<template>
Subject: You're Invited: [*Event Name*]
Hi [*Journalist’s Name*],
I’m personally inviting you to [*Event Name*], an exclusive event we are hosting on [*Date and Time*] at [*Location/Link to Virtual Event*].
We’re bringing together [*Describe the attendees, e.g., industry leaders, creators, etc.*] to [*State the main goal or theme of the event*]. Given your work covering [*Relevant Topic*], we believe you'll find the discussions and presentations particularly insightful for your audience.
You can look forward to [*Highlight key activities, e.g., a keynote from [Speaker Name], live demos, networking opportunities*]. We have a limited number of spots reserved for the media and would be delighted for you to attend.
Please RSVP by [*RSVP Deadline*] using this link: [*Link to RSVP*].
Let me know if you have any questions. We hope to see you there.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
[*Contact Information*]
[*Website*]
</template>
<template>
Subject: Announcing [*Product Name*]: [*Brief, Intriguing Product Description*]
Hi [*Journalist’s Name*],
I’m reaching out to announce the launch of [*Product Name*], our new tool designed to [*State the core function or problem it solves*]. We created it for [*Describe the target audience*] who often struggle with [*Specific pain point*].
Key features include [*Feature 1*], [*Feature 2*], and [*Feature 3*]. We believe this will help your audience [*Explain the main benefit or outcome*]. Given your coverage of [*Relevant Topic*], we thought this would be a great fit for your readers.
We’ve prepared a full press kit, including high-resolution images and a detailed fact sheet, which you can access here: [*Link to Press Kit*]. We would also be happy to set you up with a demo account for you to explore [*Product Name*] firsthand.
Please let me know if you’re interested or have any questions. We are available for an interview at your convenience.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
[*Contact Information*]
[*Website*]
</template>
<template>
Subject: Story Idea: [*Brief, Compelling Angle*]
Hi [*Journalist’s Name*],
I’ve been following your work on [*Relevant Topic*] and particularly enjoyed your recent article on [*Specific Article Title*]. Your take on it made me think you might be interested in a story we're seeing unfold.
I have a pitch about [*Clearly state the story angle*]. We have some unique insights into [*Explain the core of the story, e.g., a new trend, a surprising data point, a customer success story*] that I believe would be valuable for your readers. For example, [*Provide a specific, compelling data point or a brief anecdote*].
We think this is a timely story because [*Explain the relevance or trend*]. We can also connect you with [*Name of Expert or Customer*] for an exclusive interview to add depth to the piece.
Would you be open to hearing more? Let me know what you think.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
[*Contact Information*]
[*Website*]
</template>
<template>
Subject: Official Statement from [*Company Name*] on [*The Issue*]
Hi [*Journalist’s Name*],
I’m writing to provide you with a direct update regarding [*Briefly describe the issue, e.g., a service disruption, a security incident*]. We believe in full transparency and want to share what we know with you right away.
Our team is actively addressing the situation. Our immediate priority is [*State the main goal, e.g., to restore full service for our users, to secure our systems*]. We are taking this matter very seriously and have dedicated all necessary resources to resolving it.
Here is what we can confirm at this moment: [*Provide a clear, factual summary of what happened and the impact*]. We have already taken the following steps: [*List 1-2 key actions taken*].
We have published an official statement with all the details available, which you can find here: [*Link to Official Statement or Status Page*]. We will be updating it as more information becomes available. Please let me know if you have any immediate questions.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
[*Contact Information*]
[*Website*]
</template>
These templates give your communications a solid foundation, and Flodesk provides the tools to deliver them to your media list. Our platform lets you create and send emails that look professional without needing any design or coding experience.
You can manage your contacts and automate your messaging, all within an intuitive builder designed for simplicity. See how Flodesk can support your communication strategy and get started today.
Having the right templates gives your PR efforts a clear starting point, ensuring your message is structured for impact. It’s about communicating your story with confidence, whether you're announcing a product or managing a crisis.
Flodesk provides the platform to put these templates into action. You can design and send your emails, manage your media list, and see your strategy through from start to finish. Get started with Flodesk to send emails your contacts will actually want to open.
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