5 Great Pitch Email Templates To Copy & Paste

Sending a pitch email can feel like a shot in the dark. To make it easier, we’re sharing five different templates you can use to craft your own pitch.

Referring to a template gives you a proven structure, so you can spend less time wondering what to write and more time personalizing your message.

Tips for Writing Pitch Emails

• Nail the subject line. It should be clear and compelling, giving a hint of what’s inside without being clickbait. Think of it as the headline for your idea.
• Personalize your opening. Go beyond their name. Mention a recent project, an article they wrote, or a shared connection. This shows you’ve put in the effort and aren't just blasting a list.
• Get to the point quickly. Your first couple of sentences should clearly state why you're emailing. Respect their time by cutting the fluff and explaining the value right away.
• Keep it scannable. Use short paragraphs and simple language. A wall of text is an instant turn-off. Make your email easy to digest on a phone screen.
• Have a clear call to action. Don't end with a vague "Let me know your thoughts." Propose a specific next step, like "Are you free for a 15-minute chat next week?" to make it easy for them to say yes.

Types of Pitch Email Templates We Will Cover

1. Sales Pitch Email Template
2. Partnership Proposal Email Template
3. Product Launch Email Template
4. Media Outreach Email Template
5. Investor Pitch Email Template

5 Pitch Email Templates

1) Sales Pitch Email Template

<template>

Subject: A thought on [Recipient's Company]'s email marketing

Hi [Recipient's Name],

I was looking at [Recipient's Company]'s work and was impressed by [mention something specific, e.g., your recent project or a post you shared]. It made me think about how you connect with your audience through email.

Many businesses find it difficult to create emails that match the quality of their brand. It usually involves wrestling with clunky builders or spending too much time on tools that aren't intuitive. We built Flodesk to fix that, making it simple to design beautiful emails that people actually enjoy receiving.

For [Recipient's Company], this could mean [mention a specific benefit, e.g., creating on-brand newsletters that convert or announcing new products in a way that feels personal].

Are you open to a brief call next week to see if it’s a good fit for you?

Best,

[Your Name]

[Your Position]

[Your Company Name]

[Your Website]

</template>

2) Partnership Proposal Email Template

<template>

Subject: Partnership idea: [Your Company Name] + [Recipient's Company Name]

Hi [Recipient's Name],

I've been following [Recipient's Company Name] for a while, and I really admire your work in [mention their industry or a specific achievement]. Your focus on [mention a shared value, e.g., empowering creators, quality design] is something that resonates with us at Flodesk.

I'm writing because I see a clear opportunity for our brands to collaborate. We specialize in helping businesses design beautiful emails that people enjoy opening. I was thinking we could [describe the partnership idea, e.g., co-host a webinar for our audiences, create a joint guide on email marketing and design, or offer a bundled deal].

I believe this would be a great fit. Your audience would get insight into [mention a benefit for their audience, e.g., simplifying their email marketing], and we could introduce Flodesk to a community that values [mention a quality of their audience, e.g., thoughtful branding].

Are you open to a brief call next week to discuss this idea?

Best,

[Your Name]

[Your Position]

[Your Company Name]

[Your Website]

</template>

3) Product Launch Email Template

<template>

Subject: Announcing [Product/Feature Name] from Flodesk

Hi [Recipient's Name],

I’m writing to let you know that we’re launching something new at Flodesk today: [Product/Feature Name]. It’s designed to help creators [mention the core problem it solves, e.g., sell digital products directly from their emails].

We built this because we saw a need for a simple way to [describe the user's goal, e.g., monetize newsletters without complex integrations]. Our new [Product/Feature Name] allows anyone to [describe the main function, e.g., add a checkout to their emails and deliver files automatically], all within the Flodesk platform.

We think this will be relevant for your audience, as it offers a straightforward solution for [mention a relevant pain point for their audience]. We’ve put together a press kit with more details and assets here: [Link to Press Kit].

Would you be open to a brief call next week for a personal demo? I'd be happy to show you how it works.

Best,

[Your Name]

[Your Position]

[Your Company Name]

[Your Website]

</template>

4) Media Outreach Email Template

<template>

Subject: Story idea for [Publication Name]

Hi [Recipient's Name],

I've been following your work at [Publication Name] and enjoyed your recent piece on [mention a relevant article or topic]. It made me think you might be interested in a story we have from Flodesk.

We specialize in helping small businesses create emails that are as beautiful as their brands. We're seeing a significant shift in how creators connect with their audiences, moving away from complex tools toward more intuitive, design-forward platforms. The story here is about [clearly state the story angle, e.g., the democratization of high-quality design in email marketing or a specific trend you've observed].

We have [mention available assets, e.g., internal data, customer case studies, or access to our founders] that could bring this story to life for your readers. We've also put together a press kit with more information here: [Link to Press Kit].

Would you be open to a brief chat next week to explore this further?

Best,

[Your Name]

[Your Position]

[Your Company Name]

[Your Website]

</template>

5) Investor Pitch Email Template

<template>

Subject: Flodesk | Reinventing email for the creator economy

Hi [Investor's Name],

I'm reaching out because I saw your investment in [mention a relevant portfolio company] and admire your focus on [mention a relevant theme, e.g., design-led products or the creator economy]. Based on your background, I thought what we're building at Flodesk might resonate.

Flodesk is an email marketing platform built for small businesses and creators who value brand and design. We found that existing tools force a choice between powerful features and a beautiful user experience. We built Flodesk to do both, making it simple for anyone to create emails that look great and convert.

Since our launch, we've seen strong organic growth, reaching [mention a key metric, e.g., X thousand paying customers or $X in ARR] with high engagement. This traction confirms our belief that there is a large, underserved market for a design-first email solution.

I have a deck I can share that goes into more detail on our team, traction, and vision. Would you be open to a brief call next week to discuss it?

Best,

[Your Name]

[Your Position]

[Your Company Name]

[Your Website]

</template>

What About Using Flodesk?

Now that you have these templates to craft your pitch, the next step is sending it from a platform that reflects the quality of your brand. Flodesk offers intuitive email marketing tools for small businesses, helping you grow and monetize your email list without friction. You can create, send, and automate emails that engage your audience and drive revenue—no coding or design skills required.

We give you everything you need for brilliant email marketing, minus the complexity. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk makes it radically simple for beginners and experts to send high-converting emails that look great.

Wrapping Up

With these templates, you have a solid foundation for crafting a pitch that gets noticed.

Now, send your message from a platform that reflects the quality of your brand. Sign up for Flodesk to start creating and sending emails that look as good as your work.