Personalized Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for personalized messages that have been sent to customers in the past from different companies. Seeing these examples will help you understand the best practices and inspire you to create your own effective personalized emails.

What should go into Personalized emails?

A good personalized email is tailored to the recipient's preferences and behaviors, making it feel like a one-on-one conversation. It should include specific details that resonate with the recipient, such as their name, past purchases, or interests.

• Subject Line: Capture attention with a personalized subject line. Use the recipient's name or reference a recent interaction. For example, "John, check out your new favorite book!"
• Greeting: Start with a warm, personalized greeting. Instead of "Dear Customer," use "Hi Sarah!" or "Hello Alex!"
• Relevant Content: Include content that is specifically relevant to the recipient. Mention their recent activity or interests, such as "We noticed you enjoyed our summer collection. Here are some new arrivals you might love."
• Call to Action: Make your call to action clear and personalized. Use phrases like "Explore your recommendations" or "See your exclusive offer."
• Closing: End with a friendly and personalized closing. Use phrases like "Looking forward to hearing from you, [Your Name]" or "Best regards, [Your Company]."
• Visual Appeal: Ensure the email is visually appealing with a clean layout and relevant images. Use colors and fonts that align with your brand but keep the design simple and user-friendly.

Let's jump into it and explore 10 email examples of good personalized emails!

10 Personalized Email Examples

1) KULFI

KULFI offers a diverse range of email templates categorized by various user behaviors and needs, making it easy to find the perfect template for any situation. This personalized email stands out because it allows users to select templates that align with their specific goals, ensuring each message feels tailored and relevant to the recipient.

2) New Balance

New Balance is a renowned athletic brand known for its high-quality footwear and apparel. This personalized email is effective because it welcomes new customers with a clean, visually appealing design and a clear call to action, making the user feel valued and engaged right from the start.

3) Lincoln

Lincoln's email for the 2024 Nautilus SUV is designed to personalize every moment for the customer. The clean layout and clear call to action make it easy for users to engage, while the tailored content ensures the message feels relevant and specific to their interests.

4) Shift Robotics

Shift Robotics' email stands out as a personalized message by offering a clean, visually appealing design that focuses on the future of personalized mobility. The tailored content and clear call to action make it easy for users to engage, ensuring the message feels relevant and specific to their interests.

5) Everlywell

Everlywell provides at-home lab tests that empower individuals to take control of their health by offering easy-to-use kits and clear, actionable results. This email excels in its simplicity and user empowerment by addressing food-related symptoms directly, using a clean design and a clear call to action that makes it easy for recipients to engage and take the next step in their health journey.

6) Spotify

Spotify's email captures attention with its clean design and clear call to action, making it easy for users to engage. The personalized content, such as offering tickets to a popular artist, ensures the message feels relevant and specific to the recipient's interests.

7) Visit Greenville SC

Visit Greenville SC's email invites recipients to explore various adventures in Greenville, offering a personalized experience by allowing users to choose their own path. The email's clean design and clear call to action make it easy for users to engage, ensuring the message feels relevant and specific to their interests.

8) Daily Drop

Daily Drop is a travel newsletter that stands out with its clean design and clear call to action, making it easy for users to engage. The personalized content, such as tailored travel news, ensures the message feels relevant and specific to the recipient's interests, empowering them to stay informed and inspired.

9) Natalist

Natalist is a brand that sends engaging marketing emails, likely in the health, wellness, or fertility space. The email titled "Guess what? It’s quiz time!" stands out with its clean, organized layout, clear navigation tabs, and social sharing options, making it user-friendly and visually appealing.

10) Untamed

Untamed's email, "Personalise Your Cat's Menu," offers a clean, visually appealing design that empowers users to customize their cat's diet easily. The straightforward content and clear call to action make it a great example of a personalized email, ensuring the message feels relevant and specific to the recipient's interests.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create personalized emails that resonate with your audience. Our intuitive design tools and customizable templates empower you to craft visually stunning messages that feel uniquely tailored to each recipient, ensuring your emails are both engaging and effective.

Wrapping Up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

We hope these examples and tips have inspired you to create your own personalized emails. Ready to get started? Sign up for Flodesk today and transform your email marketing.