5 Great Outreach Email Templates To Copy & Paste

Sending the right outreach email can open up incredible opportunities. We're breaking down five different types of outreach templates to help you connect with anyone.

Using a template as a starting point streamlines the process, letting you focus on personalizing your message instead of staring at a blank page.

Tips for Writing Outreach Emails

• Do your homework. A generic greeting is a fast track to the trash folder. Mention something specific: a recent project they launched, an article they wrote, or a talk they gave. It shows you've actually engaged with their work.
• Get to the point. Respect their time. Your first sentence should explain exactly why you're in their inbox. Skip the fluff and state your purpose clearly and immediately.
• Provide value first. Before you ask for anything, offer something. Share a helpful resource, give a genuine, specific compliment, or propose a collaboration that obviously benefits them. It changes the dynamic from an ask to a conversation.
• Make the "ask" easy. Your call to action should be crystal clear and require minimal effort. Instead of a vague "Let's connect sometime," try a direct question like, "Are you free for a 15-minute call next Tuesday?"
• Write a human subject line. Avoid corporate-speak or clickbait. Make it personal and intriguing. Something like "Question about your podcast" or "Loved your recent design work" works much better than "An exciting opportunity."

Types of Outreach Email Templates We Will Cover

1. Cold Outreach Email Template
2. Follow-Up Email Template
3. Networking Email Template
4. Event Invitation Email Template
5. Product Launch Email Template

5 Outreach Email Templates

1) Cold Outreach Email Template

<template>

Subject: Quick question about [*Their Project*]

Hi [*First Name*],

I recently came across your work on [*mention a specific project, article, or talk*] and was really impressed by [*mention something specific you liked*]. It’s clear you have a great handle on [*their area of expertise*].

The reason I'm reaching out is that I see a potential connection with what I'm working on. I help [*describe your target audience*] with [*the problem you solve*], and based on your work, I thought you might find our approach interesting.

Would you be open to a brief 15-minute call next week to explore this? I have an idea I'd love to share.

Best,

[*Your Name*]

[*Your Title*]

[*Your Company*]

</template>

2) Follow-Up Email Template

<template>

Subject: Following up on [*our previous conversation*]

Hi [*First Name*],

I'm following up on my previous email regarding [*original topic*]. I know inboxes can get crowded, so I wanted to bring this back to your attention in case it got buried.

When we last connected, we discussed [*mention a key point from the conversation or previous email*]. I'm still thinking about how [*reiterate the value or benefit for them*] could support your work with [*their project or goal*].

Is this still something you're interested in exploring? I'm happy to answer any questions you might have.

Best,

[*Your Name*]

[*Your Title*]

[*Your Company*]

</template>

3) Networking Email Template

<template>

Subject: Connecting with a fellow [*industry/field*] professional

Hi [*First Name*],

I was given your name by [*Mutual Connection's Name*], who mentioned your impressive work in [*their area of expertise*]. I've also been following your recent project, [*Their Project*], and admire your approach to [*mention something specific*].

As someone also working in [*your industry/field*], I am always keen to connect with and learn from others doing meaningful work. Your perspective on [*a specific topic or skill*] would be particularly valuable as I navigate a similar path.

Would you be open to a brief virtual coffee chat in the coming weeks? I'd love to hear more about your journey.

Best,

[*Your Name*]

[*Your Title*]

[*Your Company/Website*]

</template>

4) Event Invitation Email Template

<template>

Subject: You're invited: [*Event Name*]

Hi [*First Name*],

We're hosting [*Event Name*], a gathering for [*describe the target audience, e.g., industry leaders, creative professionals*], and we would be delighted if you could join us.

The event will take place on [*Date*] at [*Time*] at [*Location or Virtual Platform*]. We are bringing people together to discuss [*main topic or theme of the event*] and connect with others in the field.

Given your work on [*mention a specific project or their area of expertise*], we believe your perspective would be a valuable addition to the conversation. We have a limited number of spots and have reserved one for you.

You can find more details and RSVP at the link below. Please let us know if you can make it by [*RSVP Deadline*].

Best,

[*Your Name*]

[*Your Title*]

[*Your Company*]

[*Link to Event Page*]

</template>

5) Product Launch Email Template

<template>

Subject: It's here: Meet [*Product Name*]

Hi [*First Name*],

We’ve been working on something new, and we're excited to finally share it with you. Today, we're launching [*Product Name*], a tool designed to help you [*describe the main benefit or solve a specific problem*].

We built this because we saw a need for a simpler way to [*accomplish a key task*]. With [*Product Name*], you can now [*describe a core feature and its direct outcome for the user*] without the usual complexity.

We focused on creating an intuitive experience so you can spend less time figuring things out and more time creating. We can't wait to see what you do with it.

Explore [*Product Name*] and get started today.

[*Link to Product Page*]

Best,

[*Your Name*]

[*Your Title*]

[*Your Company*]

</template>

What About Using Flodesk?

These templates are your starting point for making contact, but building a relationship requires ongoing engagement. We created Flodesk to help you design and automate beautiful emails for your growing audience.

With our intuitive builder, you can manage your list and send campaigns that drive results, all without writing a line of code. See how Flodesk can support your business.

Wrapping Up

Effective outreach is about more than just a good first impression; it's the start of a meaningful connection. Use these templates as a foundation to open doors and build relationships that last.

When you're ready to nurture those connections with emails that look as good as they perform, Flodesk is here to help. Start designing your next campaign with us.