Onboarding emails are your first real conversation with a new subscriber, setting the tone for your entire relationship.
To help you make a great impression, we’re breaking down five essential templates for crafting beautiful and effective welcome sequences.
Using a template provides a proven framework, letting you focus on your message instead of starting from scratch.
<template>
Subject: Welcome to [Your Brand]!
Hi [First Name],
Welcome to [Your Brand]. We're excited you're here and ready to help you [state the main benefit or goal, e.g., design emails people love to open].
To get you started, the single most important next step is to [describe the one key action, e.g., log in and set up your first workflow].
[Add your call-to-action text, e.g., Get Started Now]
If you have any questions along the way, feel free to reply directly to this email. We're always happy to help.
Best,
The [Your Brand] Team
</template>
<template>
Subject: Finish setting up your [Your Brand] account
Hi [First Name],
You're just one step away from unlocking everything [Your Brand] has to offer. Let's get your account details finalized so you can start [state the main benefit or goal, e.g., designing beautiful emails].
Completing your profile helps us tailor your experience and ensures you get the most relevant tips and features right from the start.
[Add your call-to-action text, e.g., Complete Your Account Setup]
Once you're done, you'll be all set. If you run into any trouble, just reply to this email—we're here to help.
Cheers,
The [Your Brand] Team
</template>
<template>
Subject: Ready for a tour of [Your Brand]?
Hi [First Name],
Ready to see what [Your Brand] can do? This quick tour will walk you through the key features that will help you [state the main benefit or goal, e.g., design stunning emails].
We’ll show you how to navigate your dashboard, find our most-loved features like [mention a specific feature, e.g., the visual workflow builder], and get your first [mention a key outcome, e.g., campaign] out the door.
[Add your call-to-action text, e.g., Start the Tour]
This tour is designed to get you comfortable and creating quickly. If you have any questions, just let us know.
All the best,
The [Your Brand] Team
</template>
<template>
Subject: A feature you might like: [Feature Name]
Hi [First Name],
We wanted to highlight a feature inside [Your Brand] that can help you [state the main benefit, e.g., grow your list with beautiful forms]: [Feature Name].
It was designed to help you [describe what the feature does, e.g., create a stunning opt-in form that matches your brand perfectly]. Many of our members use it to [mention a specific outcome, e.g., turn website visitors into subscribers].
[Add your call-to-action text, e.g., Explore [Feature Name]]
Give it a try and see what you think. If any questions come up, just reply to this email.
Best,
The [Your Brand] Team
</template>
<template>
Subject: Let's get you started with [Your Brand]
Hi [First Name],
Now that you're all set up, it's time to dive in and create something. This email will guide you through the first essential step to [state the main benefit or goal, e.g., sending your first email].
The best place to begin is by [describe the first key action, e.g., creating your first email workflow]. This will give you a feel for how our editor works and how simple it is to bring your ideas to life. To do this, log into your account and click the '[Button Name, e.g., New Workflow]' button on your dashboard.
[Add your call-to-action text, e.g., Start Your First Design]
We're here to help if any questions come up. Just reply to this email.
Happy creating,
The [Your Brand] Team
</template>
Implementing these onboarding email templates is straightforward with Flodesk, an intuitive platform built for small businesses. Our tools are designed to help you grow your email list and convert subscribers into customers. You can create, send, and automate emails that connect with your audience without needing any coding or design experience.
More than 100,000 businesses use Flodesk to send emails that look professional and drive results. The platform is built for beginners and experts alike, offering a simple email builder, powerful automations, and beautiful forms. We give you everything you need for effective email marketing, without the complexity.
A strong onboarding sequence sets the foundation for lasting customer relationships. Use these templates as a starting point to guide your subscribers and show them what your brand is all about.
When you're ready to put these ideas into action, Flodesk provides the tools to build and automate your onboarding emails. Sign up today to start creating.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
