5 Great Onboarding Email Templates To Copy & Paste

Your new subscribers are your biggest fans, and your onboarding emails are the perfect way to welcome them into your world. This is your chance to make a great first impression and set the stage for what's to come.

Using a template makes it simple to design an effective welcome series without starting from scratch. Here are five types of onboarding emails to help you connect with your audience right away.

Tips for Writing Onboarding Emails

• Keep each email focused. Your welcome series is a journey, not a sprint. Dedicate each email to a single, clear action—whether it’s confirming their subscription, showing them a key feature, or inviting them to your community. This clarity guides your new subscriber without overwhelming them.
• Show, don’t just tell. Instead of just describing how to get started, show them. A well-placed GIF or a clean screenshot can explain a process much faster than text alone. It’s about making things intuitive and beautiful to look at.
• Set clear expectations. Let subscribers know what’s coming. A quick note like, “I’ll be back in your inbox in two days to show you X,” builds trust and tells them your emails are worth opening.
• Personalize beyond the first name. Tailor the content based on what you know. Did they sign up for a specific freebie or from a particular page? Use that context to make your welcome feel like it was written just for them.
• Encourage a conversation. End one of your emails with a simple question that invites a reply. Asking what they hope to learn or what brought them to you provides valuable insight and helps your emails land in their inbox, not their spam folder.

Types of Onboarding Email Templates We Will Cover

1. Welcome Email Template
2. Account Setup Email Template
3. Product Tour Email Template
4. Feature Highlight Email Template
5. Getting Started Email Template

5 Onboarding Email Templates

1) Welcome Email Template

<template>

Subject: Welcome to [*Your Brand*]! You're in.

Hi [*First Name*],

Welcome to [*Your Brand*]. We're so glad you're here. You've successfully subscribed, and as promised, here is your [*freebie/resource name*].

Over the next few days, we'll share some of our best resources to help you [*achieve a specific goal*]. Expect another email from us soon about [*topic of next email*].

We're excited to have you with us. If you have any questions, just reply to this email—we read and respond to every one.

Talk soon,

[*Your Name*]

[*Your Title*]

</template>

2) Account Setup Email Template

<template>

Subject: Let's get your [*Your Brand*] account set up

Hi [*First Name*],

You're one step closer to [*achieving a specific goal*]. The next step is to set up your account so you can start exploring.

Click the link below to create your password and complete your profile. It only takes a minute.

[*CTA Button: Complete Your Account Setup*]

Once you're in, you can immediately start [*key first action, e.g., designing your first email, creating a workflow*]. We've designed everything to be intuitive, so you can bring your ideas to life without a learning curve.

If you run into any issues, our support team is here to help. Just reply to this email.

Cheers,

[*Your Name*]

[*Your Title*]

</template>

3) Product Tour Email Template

<template>

Subject: A quick tour of [*Your Brand*]

Hi [*First Name*],

Ready to see what [*Your Brand*] can do? Let's take a quick look at the features that will help you [*achieve a specific goal*].

We designed the platform to be as intuitive as possible. You can start with [*Feature 1, e.g., our email editor*] to [*benefit of feature 1, e.g., design stunning emails*], or explore [*Feature 2, e.g., our workflow builder*] to [*benefit of feature 2, e.g., automate your marketing*].

Click the link below for a guided walkthrough of the essentials. It’s the fastest way to get comfortable and start creating.

[*CTA Button: Start the Tour*]

We're here if any questions come up. Just reply to this email.

Best,

[*Your Name*]

[*Your Title*]

</template>

4) Feature Highlight Email Template

<template>

Subject: A closer look at [*Feature Name*]

Hi [*First Name*],

We wanted to show you one of our favorite features inside [*Your Brand*]: [*Feature Name*]. We designed it specifically to help you [*achieve a specific outcome, e.g., sell digital products, automate your funnels*] beautifully.

With this feature, you can [*describe what the feature does and its main benefit*]. It’s all handled in a clean, visual interface, so you can get it set up in minutes and get back to what you do best.

Ready to see it in action?

[*CTA Button: Explore [Feature Name]*]

Let us know if you have any questions. We’re here to help.

Best,

[*Your Name*]

[*Your Title*]

</template>

5) Getting Started Email Template

<template>

Subject: Getting started with [*Your Brand*]

Hi [*First Name*],

Now that you're all set up, let's get you started on the right foot. Here are the first few steps most creators take to get up and running and see results quickly.

We recommend starting with these three actions:

1. Create your first [*e.g., email or form*]. Start with one of our templates or design from scratch in minutes.
2. Add your subscribers. You can upload a list or add them manually to start building your audience.
3. Publish and share. Once you hit publish, you can share your creation with your audience and see it in action.

Ready to jump in? Click below to head to your dashboard and take the first step.

[*CTA Button: Get Started Now*]

If you have any questions along the way, just reply to this email. We're here to help you succeed.

Cheers,

[*Your Name*]

[*Your Title*]

</template>

What About Using Flodesk?

The onboarding templates in this guide are designed to connect with your audience, and Flodesk is the tool to implement them. You can use our intuitive builder and automations to set up a welcome series without needing any design or coding skills.

We provide the features needed to create and send emails that help grow your business. Join the 100,000+ businesses that use Flodesk and get started with email marketing that is radically simple.

Wrapping Up

Your onboarding sequence is your first conversation with a new subscriber, and these templates provide a clear path to making it a good one. They are designed to help you build connection and guide your audience from the very first email.

Now it's time to put them into practice. You can bring these templates to life and start building your welcome series with Flodesk today.