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Notification Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for notifications that have been sent to customers from various companies. Seeing these examples can help you understand effective strategies and design choices before creating your own notification emails.

What should go into Notification emails?

A good Notification email is concise and to the point, ensuring the recipient immediately understands the purpose of the message. It should also be visually appealing, with a clear call-to-action that guides the user on what to do next.

  • Clear Subject Line: Use direct and specific language like "Your Order Has Shipped" or "Password Change Request".
  • Personalized Greeting: Address the recipient by their name to create a more engaging experience, e.g., "Hi John,".
  • Concise Message: Get straight to the point with phrases like "Your package is on its way" or "Your account settings have been updated".
  • Visual Appeal: Incorporate brand colors and simple graphics to make the email aesthetically pleasing and easy to read.
  • Clear Call-to-Action: Include a prominent button or link with action-oriented text such as "Track Your Order" or "Review Changes".
  • Contact Information: Provide easy access to customer support with phrases like "Need help? Contact us at support@example.com".

Let's jump into it and explore 10 email examples of good Notification emails!

10 Notification Email Examples

1) Threads

Threads

Threads is an email service that notifies users about unread threads from various sources, such as emailsyall and emilyryanlikes. This notification email is effective because it provides a clear and concise subject line that informs the recipient about unread threads from specific sources, helping the user quickly understand the purpose of the email and encouraging them to check their unread messages.

2) Linkedin

Linkedin

LinkedIn is a professional networking platform where users can connect with colleagues, search for jobs, and share professional updates. The "Your Page has been mentioned!" notification email is effective because it promptly informs the recipient about an important update, driving engagement and encouraging timely action with its clear, concise, and visually appealing design.

3) DoorDash

DoorDash

DoorDash is a food delivery service that partners with local restaurants to deliver food to customers' doors. The "Whoops! We sent you the wrong email" notification is effective because it addresses a mistake directly and promptly, maintaining transparency and trust with customers while the subject line immediately grabs attention and sets the right tone for the content.

4) Feals

Feals

Feals, a wellness brand, sends a notification email titled "Overwhelmed by endless notifications, chores, and stress?" that effectively captures the recipient's attention with its relatable subject line. This email stands out because it addresses common pain points directly, offering a sense of empathy and understanding while maintaining a clean and visually appealing design.

5) Apple

Apple

Apple is a globally recognized technology company known for its innovative products and services, including the iPhone, iPad, Mac computers, Apple Watch, and various software and online services. The email regarding subscription notifications is effective because it is clear, concise, and directly addresses the user's needs, providing essential information about the user's subscriptions and ensuring they can manage them easily with a clean, professional design and straightforward call-to-action.

6) Instagram

Instagram

Instagram is a social media platform that allows users to connect with friends and share photos and videos. The email titled "Smiles Davis, connecting with your friends has never been easier" is a good notification because it uses a clear and engaging subject line, concise messaging, and a call-to-action that encourages user engagement.

7) Womp

Womp

Womp's notification email informs the recipient about a new comment, ensuring timely and relevant communication. Its effectiveness lies in the clear subject line, "New Comment," which immediately conveys the purpose of the email, and the inclusion of a call-to-action that encourages further engagement with the content.

8) The Information

The Information

The Information's notification email titled "Top Posts Today from The Information Subscribers" provides subscribers with a curated list of top posts, ensuring they stay updated with the most relevant content. This email is a good example because it features a clear subject line that immediately informs the recipient of the email's purpose and includes a call-to-action that encourages user engagement, making it both informative and interactive.

9) Trustpilot

Trustpilot

Trustpilot's email titled "16 people have read your review!" effectively captures the recipient's attention with a clear and engaging subject line. The email's design is clean and structured, featuring a professional font and a visually appealing layout that enhances readability and user engagement.

10) Slack

Slack

Slack is a messaging platform designed for teams and workplaces, facilitating communication through channels, direct messages, and integrations with various tools. The "Your notifications are now mobile" email is a great notification because it clearly informs users about the new mobile feature, ensuring they stay connected and responsive even when away from their desks, with a concise message and a straightforward call-to-action.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning notification emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to craft visually appealing messages that are both simple and effective, ensuring your notifications stand out in any inbox.

What is Flodesk?

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricing—your price stays the same no matter how big your list gets.

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Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE