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Non-Profit Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples for Non-Profit organizations that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own emails.

What should go into Non-Profit emails?

A good Non-Profit email is clear, compelling, and emotionally engaging, focusing on the mission and impact of the organization. It should include a strong call-to-action, personalized content, and visually appealing design elements to capture the reader's attention.

  • Engaging Subject Line: Use phrases like "Join Us in Making a Difference" or "Your Support Changes Lives" to immediately grab attention.
  • Personalized Greeting: Address the recipient by their first name to create a personal connection, e.g., "Dear John,".
  • Compelling Story: Share a brief, impactful story about someone who has benefited from your organization’s work, such as "Meet Sarah, whose life was transformed by your generosity."
  • Clear Call-to-Action: Encourage immediate action with phrases like "Donate Now" or "Get Involved Today" to drive engagement.
  • Visual Appeal: Include high-quality images and a clean layout to make the email aesthetically pleasing and easy to read.
  • Contact Information: Provide clear contact details and social media links to make it easy for recipients to connect with your organization.

Let's jump into it and explore 10 email examples of good Non-Profit emails!

10 Non-Profit Email Examples

1) Charity Water

Charity Water

Charity Water is a non-profit organization dedicated to providing clean and safe drinking water to people in developing countries. The email titled "Good News: We’re switching things up" is a good Non-Profit email because it features an engaging subject line that captures attention and is highlighted for its effective design and clear messaging.

2) Compassion

Compassion

Compassion's email titled "Good news! We CAN stop child poverty." is a prime example of an effective Non-Profit email. It stands out due to its optimistic and action-oriented subject line, which immediately engages recipients and encourages them to support the cause, coupled with a well-crafted design that resonates with its audience.

3) SKIMS

SKIMS

The SKIMS email featuring Olivia Munn is a standout example of effective communication for a Non-Profit organization. Its engaging design and clear messaging make it an excellent template for non-profits looking to capture attention and convey their mission effectively to their audience.

4) Methodical Coffee

Methodical Coffee

Methodical Coffee's email promoting their new "All In Blend" stands out as a Non-Profit email because it effectively combines product promotion with a charitable cause, raising money for breast cancer awareness. This approach not only highlights the company's commitment to social responsibility but also engages recipients by offering them a tangible way to contribute to a meaningful cause.

5) Smiley Movement

Smiley Movement

Smiley Movement is an organization that celebrates and promotes charitable activities and organizations. The company did a good job with their email titled "Celebrating charities far and wide!" by creating an engaging subject line that captures the attention of recipients interested in charitable activities, coupled with a well-designed layout and clear messaging that effectively communicates their mission.

6) Asphalt Green

Asphalt Green

Asphalt Green is a non-profit organization dedicated to providing fitness and sports programs to the community. Their email titled "⚡2 DAYS LEFT: Don't Miss Our Training Sale!" is a good Non-Profit email because it creates a sense of urgency with its time-sensitive message and promotes engagement through a well-crafted design and clear call-to-action.

7) Heaps Normal

Heaps Normal

Heaps Normal, a company specializing in non-alcoholic beverages, effectively engages its audience with the email titled "Say g'day to the Cheeky IPA!" The email's friendly and casual greeting, combined with its engaging design, captures attention and encourages interaction, making it a strong example for non-profits aiming to create compelling email campaigns.

8) Athletic Brewing

Athletic Brewing

Athletic Brewing's email titled "Hit the trails with us 🥾🌲" captures attention with its engaging subject line and use of emojis, inviting recipients to join an outdoor adventure. This email is a good example of a Non-Profit email because it effectively encourages community engagement through a clear call to action, fostering a sense of participation and connection among recipients.

9) Kampgrounds of America

Kampgrounds of America

Kampgrounds of America's email titled "Help Us Send Kids With Cancer to Summer Camp" stands out with its heartfelt subject line that immediately engages the reader. The email's clean design, featuring a well-organized layout and a clear call-to-action, makes it easy for recipients to understand the cause and take action, enhancing its overall effectiveness.

10) On/Go

On/Go

On/Go's email titled "Support military families who have lost loved ones this Memorial Day" is a heartfelt message aimed at honoring and supporting military families during a significant time of remembrance. The email's strong emotional appeal and clear call-to-action make it a great Non-Profit email, effectively engaging recipients and encouraging them to contribute to a meaningful cause.

Why you should use Flodesk to help create your emails

With Flodesk, creating impactful Non-Profit emails is a breeze. Its intuitive design tools and stunning templates empower you to craft visually appealing, emotionally engaging messages that resonate with your audience, driving action and support for your cause effortlessly.

What is Flodesk?

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

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Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE