Kicking off the new year with a sale is a great way to re-engage your audience. To get you started, here are five types of email templates perfect for the occasion.
Using a template provides a clear framework, letting you focus on crafting your message without getting stuck on the layout.
<template>
Subject: The countdown is on: [*X*] hours left!
Hi [*First Name*],
The clock is ticking on our New Year offer. This is a final reminder that you have just [*number of hours/days*] left to claim [*your specific offer, e.g., 25% off*].
If you're ready to make [*year*] the year you [*achieve a specific goal*], this is your chance. Use this offer to get started with [*your product/service*] and set yourself up for success.
The offer expires on [*End Date*] at [*End Time*].
All the best,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: Your [*year*] goals, right this way.
Hi [*First Name*],
A new year is a fresh start—a chance to set new goals and build new habits. Whatever you're aiming for in [*year*], we want to help you get there.
Whether your resolution is to [*describe a customer goal, e.g., launch your side hustle, get organized*], our [*product/service*] is designed to help you [*explain how your product helps achieve that goal*].
To get you started, we're offering [*describe your specific offer*]. Think of it as the first step toward making your resolutions a reality.
Here's to a successful year,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: It’s on: Our [*X*]-hour flash sale.
Hi [*First Name*],
We’re kicking off the new year with a surprise flash sale.
For the next [*number of hours*] only, get [*your specific offer, e.g., 40% off all products*]. This is a limited-time event, so if you’ve had your eye on something, now is the moment.
The sale ends at [*End Time*] tonight.
Cheers,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: An exclusive offer to start your year.
Hi [*First Name*],
To thank you for being part of our community, we’re starting the new year with an exclusive offer just for you.
As a loyal subscriber, you get [*describe your specific offer, e.g., 30% off your next purchase*]. This isn't a public sale—it's our way of showing appreciation and helping you kick off [*year*] right.
Use the link below to apply your discount automatically.
Best,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: For a limited time: [*Your Offer*]
Hi [*First Name*],
We’re making room for new things this year, and that means a special deal for you.
For a limited time, we're offering [*describe the specific deal, e.g., our best-selling collection at 20% off*]. This deal is only available until [*End Date*], so this is your chance to get the [*product/service*] you've been wanting.
Enjoy,
[*Your Name*]
[*Your Company Name*]
</template>
To put these New Year sales email templates into action, you need a tool that makes the process straightforward. Flodesk provides intuitive email marketing for small businesses, helping you build and manage your email list. You can design, send, and automate your campaigns without any coding or design experience, allowing you to connect with your audience and grow your business.
Join the thousands of businesses that use Flodesk to send emails that look good and convert well. We provide everything you need for effective email marketing—from our easy-to-use email builder and forms to powerful automations. Our platform is built to give you all the tools for successful email marketing, minus the usual complexity.
These templates offer a clear starting point for your New Year's campaigns. Adapt them to fit your brand and connect with your audience as the year begins.
When you're ready to send your emails, Flodesk is here to help. Get started and see how simple email marketing can be.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
