New Product Announcement Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for New Product Announcements that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own announcement emails.

What should go into New Product Announcement emails?

A good New Product Announcement email is concise and visually appealing, capturing the reader's attention with a compelling subject line and clear, engaging content. It should highlight the unique features and benefits of the new product, making the recipient feel excited and informed.

• Compelling Subject Line: Use phrases like "Introducing Our Latest Innovation" or "Meet Your New Favorite Product" to grab attention immediately.
• Engaging Opening: Start with a warm greeting and a brief, enthusiastic introduction to the new product. For example, "We're thrilled to unveil our latest creation!"
• Highlight Key Features: Clearly outline the unique features and benefits of the product. Use bullet points or short paragraphs to make it easy to read.
• Visual Appeal: Include high-quality images or videos of the product in action. Visuals can make the email more engaging and help illustrate the product's value.
• Call to Action: Encourage the reader to take the next step, whether it's visiting your website, making a purchase, or signing up for a demo. Use phrases like "Discover More" or "Shop Now."
• Personal Touch: Add a personal note or signature from a team member to make the email feel more personalized and genuine.

Let's jump into it and explore 10 email examples of good New Product Announcement emails!

10 New Product Announcement Email Examples

1) Designmodo

Designmodo is a company that provides design tools and resources, including email templates, for web designers and developers. The New Product Announcement email is effective because it is timely and relevant, focusing on Black Friday and Cyber Monday, which are significant shopping events. It offers new templates that can help businesses capitalize on these events. The email is also well-structured, with a clear subject line and a professional design, making it easy for recipients to understand the value of the new templates.

2) Cool Stuff

Cool Stuff's email, titled "⚡️ Search just got 10x better," effectively announces a significant enhancement to their search functionality. The compelling subject line, combined with the promise of a major improvement, grabs attention and engages recipients, making it a strong New Product Announcement email.

3) Fellow

Fellow's email, with the subject line "Our new product sucks...", is a masterclass in capturing attention through intrigue and humor. This unexpected and provocative approach not only piques curiosity but also encourages recipients to open the email and learn more about the new product, making it an effective New Product Announcement.

4) MacRostie

MacRostie is a company that offers corporate and group gifting solutions, making the process simple and efficient. The email stands out as a New Product Announcement because it introduces a new service specifically designed to simplify corporate and group gifting, with a clear subject line that immediately communicates the value of this streamlined offering.

5) Days Brewing Co

Days Brewing Co is a company in the brewing industry, producing and marketing beverages. The company did a good job with the email by creating an engaging and attention-grabbing subject line "Drink like an Olympian 🥇🍺". This subject line likely appeals to the audience's aspirations and interests, associating their product with the prestige and excellence of Olympians. The use of emojis adds a playful and modern touch, making the email stand out in the recipient's inbox.

6) Joymode

Joymode's email titled "New season, new you" introduces their latest offerings with a fresh and timely approach. The email's engaging design and clear messaging make it a standout New Product Announcement, capturing the audience's attention and interest in their seasonal products.

7) Lightship

Lightship's email, titled "Complete Climate Control with Minimal Climate Impact," introduces an innovative solution that balances effective climate control with environmental responsibility. This email is effective because it clearly communicates the product's unique value proposition, appealing to eco-conscious consumers while highlighting the advanced technology behind the solution.

8) Rebel Rabbit

Rebel Rabbit's email, titled "Find Rebel Rabbit Near You!📍", promotes the availability of their products in various locations. The email stands out as a New Product Announcement because it features a clear subject line that immediately informs recipients of the email's purpose, and it likely includes a call to action that encourages recipients to locate and purchase Rebel Rabbit products nearby.

9) Speedland

Speedland's email, titled "Explore the Land," captivates with its bold, adventurous design and striking typography that immediately draws the reader in. The use of high-quality images and a clean, modern layout enhances the overall visual appeal, making it an effective and engaging New Product Announcement.

10) Rapha

Rapha's email, titled "Data Print Revisited," effectively introduces their latest product with a compelling subject line that piques curiosity and encourages recipients to learn more. The email's clean design, clear messaging, and high-quality visuals make it a standout New Product Announcement, ensuring that the key features and benefits of the new product are communicated effectively and engagingly.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly craft stunning New Product Announcement emails that captivate your audience. Its intuitive drag-and-drop interface and beautiful templates empower you to create visually appealing and engaging emails in minutes, ensuring your new product gets the attention it deserves.

What is Flodesk?

Flodesk is the world’s most intuitive email marketing platform, designed to help small businesses grow, nurture and monetize their list—beautifully. Create, send and automate emails that expand your reach and boost sales, with no coding or design skills required. Trusted by over 100,000 businesses worldwide, Flodesk is the top choice for creatives who want powerful features without the hassle of clunky tools. Plus, with flat-rate pricing, you’ll never be penalized for growing your list.