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New Product Announcement Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for New Product Announcements that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective and visually appealing emails.

What should go into New Product Announcement emails?

A good New Product Announcement email is concise and visually appealing, highlighting the unique features and benefits of the new product. It should create excitement and urgency, encouraging customers to take immediate action.

  • Engaging Subject Line: Capture attention with phrases like "Introducing Our Latest Innovation" or "Meet Your New Favorite Product."
  • Eye-Catching Visuals: Use high-quality images or videos to showcase the product, making it visually appealing and easy to understand.
  • Clear Value Proposition: Explain what makes the product unique and how it benefits the customer. Phrases like "Revolutionary Design" or "Unmatched Performance" can be effective.
  • Call to Action: Encourage immediate action with phrases like "Shop Now" or "Learn More." Make it easy for customers to take the next step.
  • Customer Testimonials: Include quotes or reviews from early users to build credibility and trust. For example, "This product changed my life!"
  • Exclusive Offer: Provide a limited-time discount or special offer to create urgency. Phrases like "Limited Time Only" or "Exclusive Launch Discount" work well.

Let's jump into it and explore 10 email examples of good New Product Announcement emails!

10 New Product Announcement Email Examples

1) Designmodo

Designmodo

Designmodo is a company that creates and sells design tools, resources, and templates, particularly for email marketing and web design. Their New Product Announcement email for Black Friday and Cyber Monday templates is effective because it features a clear and timely subject line, visually appealing design, and strong calls to action, making it easy for users to access and utilize the new templates quickly.

2) Cool Stuff

Cool Stuff

Cool Stuff's New Product Announcement email stands out with its clean and organized layout, making it easy for users to navigate and find what they need. The email's design is visually appealing and straightforward, effectively showcasing the new features and benefits, which empowers users to quickly understand and appreciate the product's value.

3) Fellow

Fellow

Fellow's New Product Announcement email is a straightforward and effective example, featuring a clean design and clear navigation that makes it easy for users to find and understand the new product. The email's simplicity and user-friendly layout empower customers to quickly grasp the product's value, making it an excellent choice for announcing new products to customers.

4) MacRostie

MacRostie

MacRostie's New Product Announcement email excels with its clean design and straightforward layout, making it easy for recipients to understand the new offering quickly. The email's simplicity and user-friendly interface empower customers to appreciate the product's value immediately, ensuring an effective and engaging announcement.

5) Days Brewing Co

Days Brewing Co

Days Brewing Co is a company that specializes in crafting non-alcoholic beers designed for those who want to enjoy the taste of beer without the alcohol. Their New Product Announcement email, "Drink Like an Olympian," is effective due to its clean design and straightforward layout, making it easy for recipients to quickly understand and appreciate the new offering. The email's simplicity and user-friendly interface empower customers to immediately grasp the product's value, ensuring an engaging and effective announcement.

6) Joymode

Joymode

Joymode's New Product Announcement email, "New Season, New You," stands out with its clean design and straightforward layout, making it easy for recipients to quickly understand and appreciate the new offering. The email's simplicity and user-friendly interface empower customers to immediately grasp the product's value, ensuring an engaging and effective announcement.

7) Lightship

Lightship

Lightship's New Product Announcement email, "Complete Climate Control with Minimal Climate Impact," features a clean design and straightforward layout, making it easy for recipients to quickly understand and appreciate the new offering. The email's simplicity and user-friendly interface empower customers to immediately grasp the product's value, ensuring an engaging and effective announcement.

8) Rebel Rabbit

Rebel Rabbit

Rebel Rabbit's New Product Announcement email, "Find Rebel Rabbit Near You," features a clean design and straightforward layout, making it easy for recipients to quickly understand and appreciate the new offering. The email's simplicity and user-friendly interface empower customers to immediately grasp the product's value, ensuring an engaging and effective announcement.

9) Speedland

Speedland

Speedland's New Product Announcement email, "Explore the Land," features a clean and modern design that makes it easy for recipients to quickly understand and appreciate the new offering. The email's simplicity and user-friendly interface, combined with a clear and functional title, empower customers to immediately grasp the product's value, ensuring an engaging and effective announcement.

10) Rapha

Rapha

Rapha's New Product Announcement email, "Data Print Revisited," features a clean and modern design that makes it easy for recipients to quickly understand and appreciate the new offering. The email's simplicity and user-friendly interface empower customers to immediately grasp the product's value, ensuring an engaging and effective announcement.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning New Product Announcement emails that captivate your audience. Our intuitive design tools and user-friendly interface empower you to craft emails that are both beautiful and effective, ensuring your message stands out and drives action.

Wrapping Up

Flodesk

Flodesk's intuitive design tools and user-friendly interface make it easy to create visually stunning New Product Announcement emails that captivate your audience. With no need for coding or design skills, you can effortlessly craft, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. Our email builder, powerful automations, and beautiful forms provide everything you need for effective email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that stand out.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE