When you become the new point of contact for a client or partner, your first email sets the tone for the entire relationship. We've put together five email templates designed to make that introduction seamless and effective.
Using a template takes the guesswork out of what to say, ensuring you communicate clearly and confidently from the start.
<template>
Subject: Introduction from [*Your Name*]
Hi [*Recipient’s Name*],
I’m reaching out because [*Mutual Connection’s Name*] suggested we connect. I’ve been following your work in [*Their Industry or Field*] and have been particularly impressed with your approach to [*Specific Project or Accomplishment*].
My work at [*Your Company*] focuses on [*Your Area of Expertise*], and I see a potential overlap in our interests, especially around [*Shared Interest or Topic*]. I believe a conversation could be valuable for both of us.
Would you be open to a brief chat next week to share insights? Let me know what your schedule looks like.
All the best,
[*Your Name*]
[*Your Position*]
[*Your Company*]
[*Link to your LinkedIn or Portfolio*]
</template>
<template>
Subject: A quick introduction from your new contact at [*Your Company*]
Hi [*Recipient’s Name*],
My name is [*Your Name*], and I’ll be your new point of contact at [*Your Company*] moving forward. I’m taking over for [*Previous Contact’s Name*] and wanted to introduce myself.
I’ve been reviewing your account and learning more about your work with [*Their Company*]. I noticed your team is focused on [*Specific Goal or Project*], and I have a few ideas about how we can support you in achieving [*Desired Outcome*].
Are you open to a brief call next week? I’d like to properly introduce myself and learn more about your current priorities to ensure we’re providing the best possible support.
Best,
[*Your Name*]
[*Your Position*]
[*Your Company*]
[*Link to your Calendar or Website*]
</template>
<template>
Subject: Introduction & partnership idea from [*Your Company*]
Hi [*Recipient’s Name*],
My name is [*Your Name*], and I’m your new point of contact for partnerships at [*Your Company*], taking over from [*Previous Contact’s Name*].
I’ve been following [*Their Company*] and I’m impressed with how you [*Specific Compliment, e.g., empower creative entrepreneurs*]. We share a similar mission—we help small businesses design emails that look great and get results. Given our shared values, I see a clear opportunity for our brands to collaborate.
I have a few initial ideas, starting with [*Specific Partnership Idea, e.g., a joint webinar or a co-branded resource*], that I think would bring a lot of value to both of our communities. Would you be open to a brief call next week to explore this?
Best,
[*Your Name*]
[*Your Position*]
[*Your Company*]
[*Link to your Website*]
</template>
<template>
Subject: Application for the [*Job Title*] Position
Hi [*Hiring Manager’s Name*],
I’m writing to express my interest in the [*Job Title*] position I saw advertised on [*Platform where you saw the ad, e.g., LinkedIn, your website*]. I’ve been following [*Company Name*] for some time and admire your commitment to [*Specific company value or product feature*].
In my previous role at [*Previous Company*], I was responsible for [*Brief description of relevant experience*], where I successfully [*Key accomplishment or skill, e.g., increased user engagement by 20%*]. My experience in [*Specific Skill 1*] and [*Specific Skill 2*] aligns well with the qualifications you’re looking for.
My resume is attached for your review, and I’ve included a link to my portfolio below. I am confident I have the skills to contribute to your team and am eager to discuss how my background can benefit [*Company Name*]. Are you available for a brief chat next week?
Best regards,
[*Your Name*]
[*Your Phone Number*]
[*Your Email Address*]
[*Link to your Portfolio or LinkedIn*]
</template>
<template>
Subject: An invitation to [*Event Name*]
Hi [*Recipient’s Name*],
I’m writing to personally invite you to [*Event Name*], an event we’re hosting for [*Audience, e.g., creative entrepreneurs*] like you. We’ve designed this gathering to help you [*Event’s Main Goal, e.g., elevate your email marketing*].
The event will feature sessions on [*Topic 1*] and [*Topic 2*], along with opportunities to connect with other creators. It will take place on [*Date*] at [*Time*], at [*Venue or Virtual Platform*].
We think you’ll find it a valuable experience. You can see the full agenda and reserve your spot here: [*Link to Registration Page*]. Space is limited, so we recommend registering by [*RSVP Deadline*].
Hope to see you there,
[*Your Name*]
[*Your Position*]
[*Your Company*]
</template>
These templates provide a solid foundation for making that first connection with a new client or partner. Once that relationship is established, Flodesk gives you the tools to nurture it through consistent and well-designed email communication.
Our intuitive builder and powerful automations help you design and send emails that engage your audience and grow your business. You can start building your email marketing strategy by signing up for Flodesk today.
Making a good first impression is straightforward when you have the right words. These templates give you a clear starting point for any new professional relationship.
From there, you can build lasting connections with thoughtfully designed emails. Flodesk provides the tools to create them, helping you communicate effectively and grow your business.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.