Modular email design lets you build beautiful, effective emails by mixing and matching pre-made content blocks. We're going to look at five essential template types that make this approach a breeze.
Referring to a template gives you a proven starting point, which speeds up your workflow and keeps your branding consistent from one email to the next.
<template>
Subject: Welcome to [Your Brand]!
Hi [First Name],
Welcome to [Your Brand]. We're happy you're here. You've joined a community of people passionate about [describe your community's shared interest or goal].
To get you started, here’s what you can expect from these emails: [describe the value, e.g., weekly design inspiration, exclusive access to new features, or tips for growing your business]. We promise to only send you content that helps you [state the user's primary goal].
Your first step is to [suggest a clear action, e.g., browse our template library, read our getting started guide, or set up your profile]. You can do that right here: [Link to relevant page].
We're excited to see what you do.
Cheers,
[Your Name]
[Your Title]
[Your Company Name]
</template>
<template>
Subject: [Newsletter Title or Topic]
Hi [First Name],
Here's your [weekly/monthly] roundup of [describe content, e.g., the latest design trends, tips for small business owners, or our newest features].
[Main Story Headline]
[A short paragraph introducing the main story. Keep it concise and lead with the most important information. This is where you hook your reader and encourage them to click through or keep reading.]
[Link to Full Article or Blog Post]
[Secondary Feature Headline]
[A brief description of another piece of content, like a case study, a quick tip, or a behind-the-scenes look. This block is great for adding value without overwhelming your reader.]
[Link to Secondary Content]
That's all for this edition. We hope you found something useful to [help you achieve a goal, e.g., elevate your brand or simplify your workflow].
Best,
[Your Name]
[Your Title]
[Your Company Name]
</template>
<template>
Subject: [Discount or Offer] on [Product/Service]
Hi [First Name],
For a limited time, we're offering [describe the offer, e.g., 20% off, a free trial extension, or early access] on [Product/Service Name].
This is your chance to [state the key benefit, e.g., elevate your marketing, streamline your workflow, or unlock premium features]. We created this to help you [describe the problem it solves], and we think you'll find it valuable.
Click the link below to claim your offer. It will be applied automatically.
[Link to Offer Page]
This offer is valid until [End Date].
Enjoy,
[Your Name]
[Your Title]
[Your Company Name]
</template>
<template>
Subject: You're Invited to [Event Name]
Hi [First Name],
You're invited to [Event Name]. Join us for [describe the event, e.g., a live workshop on email design, a Q&A with our founders, or a networking meetup].
It's happening on [Date] at [Time] at [Location or Virtual Link].
This is an opportunity to [state the key benefit for the attendee, e.g., learn a new skill, connect with peers, or get your questions answered directly].
Save your spot by clicking the link below to RSVP.
[Link to RSVP Page]
Please let us know if you can make it by [RSVP Deadline Date]. We look forward to seeing you there.
Best,
[Your Name]
[Your Title]
[Your Company Name]
</template>
<template>
Subject: Got a minute? We'd love your feedback on [Feature/Product]
Hi [First Name],
We're always working to make [Your Brand] better, and your experience is a huge part of that. We'd appreciate your thoughts on [describe the feature or experience you're asking about].
Your feedback will help us [explain what the feedback will be used for, e.g., refine our design or prioritize new features]. The survey should only take about [Number] minutes to complete.
Click the link below to share your thoughts.
[Link to Survey or Feedback Form]
Thank you for helping us build something you'll love to use.
Best,
[Your Name]
[Your Title]
[Your Company Name]
</template>
These five modular email templates offer a solid foundation, and Flodesk is the tool that makes implementing them effortless. We built our platform to give small businesses intuitive email marketing tools to grow and monetize their lists. You don't need any coding or design skills to create, send, and automate emails that engage your audience and drive revenue.
More than 100,000 businesses use Flodesk to send emails that look good and get results. Our platform is built for everyone, from beginners to experts. With an intuitive email builder, powerful automations, and clean forms, Flodesk provides everything you need for effective email marketing, without the complicated parts.
Modular design simplifies how you create emails, letting you focus on your message. These templates provide a reliable framework for every campaign you send.
We built Flodesk to bring this simple, powerful approach to your email marketing. Sign up to start creating.
