In this article, you'll find 10 email examples for lapsed customers that have been successfully used by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own emails.
A good lapsed customer email should be personalized and engaging, addressing the customer's past interactions and offering a compelling reason to return. It should also include a clear call-to-action that makes it easy for the customer to re-engage with your brand.
Let's jump into it!
Sometimes Always, the sender of "A Thank You Note From Jared š," focuses on customer engagement and appreciation. This email is a good lapsed customer email because it serves as a personal and heartfelt gesture to re-engage customers who may not have interacted with the brand for a while, showing appreciation and attempting to rekindle the relationship.
Customer.io helps businesses send targeted emails, push notifications, and SMS messages. The email "You've sent 1,083,526 messages this year š" is a good lapsed customer email because it celebrates the user's activity over the past year, reminding them of their achievements and encouraging continued engagement with the service.
Qonversion provides updates and new features related to customer management and integrations. The email "February Qonversion Updates: Improved Customers List, New Integrations, and more" is effective for lapsed customers because it highlights new updates and improvements, showing that the service is continually evolving and adding value, which can entice customers to return.
Pretzels.com specializes in a variety of pretzel-related products and flavors. The email titled "Dessert Lovers Only! š„§ š" stands out as a lapsed customer email because it targets a specific interest (desserts) to entice customers back to the brand, leveraging appealing visuals and a focused subject line to capture attention.
Bloomreach specializes in digital and commerce experiences, helping businesses personalize and optimize their customer interactions. The email "š Turn your BFCM shoppers into loyal customers" effectively engages recipients with a relevant subject line, aiming to convert Black Friday and Cyber Monday shoppers into repeat customers, showcasing Bloomreach's expertise in customer retention strategies.
Leatherman, known for its high-quality tools, sent out an email titled "Tell everyone you know: Ratchet Driver tomorrow at 9am PT" to announce the release of a new Ratchet Driver. This email is a good lapsed customer email because it creates a sense of urgency and excitement about the product launch, encouraging customers to re-engage with the brand and potentially make a purchase.
Specialized Bicycle Components is a company that designs and manufactures high-quality bicycles and related components, known for their innovative products and commitment to improving the cycling experience. The email "We Want to Fix Your Bike for Free - Seriously!" is effective for lapsed customers because it offers a compelling incentive to re-engage, addressing a potential need and creating an opportunity to rebuild the relationship and encourage future purchases.
4Knines is a company that specializes in high-quality pet products, particularly for dogs. The email titled "š„³ We've Got Big News!" is a good example of a lapsed customer email because it uses an engaging subject line to capture attention and announces significant news to re-engage customers, likely including a clear call to action and relevant content tailored to the recipients' interests.
AdĆ¹n's email titled "Feelin' hearty š«¶" stands out with its engaging subject line and the use of an emoji to convey warmth and emotion. The clean and organized layout, combined with a visually appealing font and clear call-to-action, makes it an effective and inviting email for lapsed customers.
Notion is a productivity tool that combines notes, tasks, databases, and calendars into one integrated workspace. The email from Notion, titled "Thank you. 100 million of you," is a great lapsed customer email because it celebrates a significant milestone, making recipients feel appreciated and part of a thriving community, which can reignite their interest in the service.
With Flodesk, you can effortlessly design stunning lapsed customer emails that captivate and re-engage your audience. Its intuitive interface and beautiful templates empower you to create personalized, visually appealing emails that make your customers feel valued and eager to return.
Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Plus, enjoy flat-rate pricingāyour price stays the same no matter how big your list gets.
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